Assessment Task 1: Knowledge questions Questions
Provide answers to all of the questions below:
1.
Complete the following table by providing two examples of organisational policies and procedures and two examples of objectives as relevant to digital strategy.
Example organisational policy and procedure related to digital strategy Code of Conduct Procedures and standard of the employees to work in the company.
Example organisational policy and procedure related to digital strategy
Digital Social Networking Rules of social networking of company with business contacts.
Example organisational objective as relevant to digital strategy
Increase Lead Quality Increasing the quality of products or
services to make it more attractive.
Example organisational objective as relevant to digital strategy
Increase Customer Lifetime Value Increasing the products or services value for customer, to build
enough trust and relationship with them.
2.
List three types of digital strategy review methodologies.
Website Audit Reviewing the content of the website and their performance. The content needs to be relevant with the objectives of the company and what the company offer.
Technical Audit Reviewing the technical of digital technology being used in the digital strategy. It is mostly technical performance of the technology.
Sales & Marketing Alignment Audit
Reviewing the relevance of digital technology of digital strategy in sales & marketing objectives. It is used to check how much the digital strategy align
from planning to the business process implementation.
3.
Identify key inclusions in a digital strategy review plan.
Reach
