Ashley Jones
IT-450
Chapter-10 Video Case1 Walmart-Amazon
1. What are the three key assets that Walmart can leverage (build on) to compete with Amazon and other online retailers?
Walmart's primary competitive advantages include being the world's largest retailer, the fastest growing eCommerce company, and having extremely handy locations to pick up online orders.
2. What is Walmart’s e-commerce strategy?
To create best-in-class e-commerce and integrate it with retail locations.
3. Why isn’t Walmart worried about the channel conflict between its online sales and its store sales?
They aren't concerned about the issue because they credit the retailer from where the internet product was acquired. The figures for in-store and online sales are merged, so the store manager does not have to rely just on in-store sales.
4. Why is Walmart in-sourcing the development of its online operation, in part by acquiring technology companies rather than outsourcing development to low-cost countries
and other domestic firms?
They are establishing an internet technology company and purchasing tech firms in order to put together a comprehensive foundation for their in-house activities. Buying the companies is less
