An organization that I chose that illustrates an impact on human behavior would be a
social media platform, Facebook. The social media platform is used by billions of individuals all
over the world. According to an article posted on the webpage, LinkedIn,
“
Social Media: Impact
on human behavior and society
.”
“Social media can add creativity to our thinking as people can
share their views and work with others. It allows people to explore and become actively involved
without the fear or rejection.” (Jain, 2021)
Facebook encourages behaviors by allowing individuals to connect, engage, and interact
with other individuals. Facebook sends off notifications which in terms will allow others to
engage more. Notifications that are sent could be as little as reminding someone of someone’s
birthday or even an event that is happening near the area in which one lives. Facebook also offers
the opportunity to like, comment, and share others posts. With the share feature on this platform,
it is easy to spread content, which could be entertaining and informational, that could be labeled
as a huge hit and reach millions of viewers. Within the like and comment aspect, it allows
individuals to gain a self-validation of the content they post.
Facebook not only encourages behavior, but can also discourage it at the same time. The
social media platform does not condemn negative and harmful behaviors. Facebook offers a way
to report posts and user profiles that go against certain guidelines. It has a strict guideline for
content that removes or blocks posts that are inappropriate and or provides fake news. Lastly,
Facebook offers a way for the individuals to set things to private, such as their posts, page, and
anything on their page.
Reverting back to how Facebook encourages certain behaviors, the social media platform
impacts human behavior more towards an ego approach. With the likes, shares, and comments, it