assignment 4

1 | P a g e UX Testing Plan Assignment INFO 6050: End User Testing Scream & Code Prof. Shradha Gupta Mar 10,2024 Team Members: 1. Ashwini Chaudhary (1217696) 2. Fouziya Banu Dadapeer (1218694) 3. Tushar Kumar (1222076) 4. Vasu Kathrotia (1220193)

2 | P a g e Executive Summary The purpose of this report is to provide Staples.ca with a strategy UX testing plan that will proactively detect and resolve any potential usability issues. As a major office supply platform, Staples.ca demands a flawless online shopping experience. Common user scenarios, such as website registration, product searches, cart interactions, and wishlist management, are the basis for the testing strategy. These scenarios correspond with common user actions, guaranteeing a thorough assessment of essential features. A crucial component of this testing effort is applying knowledge obtained from heuristic analyses. The development of testing scenarios is guided by earlier research, which makes it easier to discover and rank any usability issues with the website. The testing plan makes use of these insights in order to evaluate the user experience in detail and target areas that have been identified as needing improvement. User profiles, thoughtfully constructed surveys, and post-test reply cards are important elements of the approach. To encourage active engagement, participant incentives are given, like a 50% discount. This UX testing approach is expected to yield meaningful findings that will guide improvements to Staples.ca. The ultimate goal is to improve customer happiness, increase user loyalty to the Staples.ca platform, and enhance the entire user experience.

3 | P a g e Table of Contents Table of Contents Team Members: ......................................................................................................... 1 Executive Summary ....................................................................................................... 2 Table of Contents .......................................................................................................... 3 Introduction ................................................................................................................. 4 Goals: .......................................................................................................................... 4 Scope .......................................................................................................................... 4 Users ........................................................................................................................... 5 Sessions ...................................................................................................................... 5 Incentives ..................................................................................................................... 5 User Profile ................................................................................................................... 6 Pre-Test Questionnaires ................................................................................................. 7 Post-Task Questionnaires .............................................................................................. 9 Post-Test Questionnaire for the Staples.ca Usability Test ................................................ 10 Post-Test Reaction Cards ............................................................................................. 10 USER-1 ....................................................................................................................... 11 User 2: ....................................................................................................................... 16 User 3: ....................................................................................................................... 21 USER 4 ....................................................................................................................... 25 Video Consent Form ................................................................................................... 30 6. Tasks/Scenarios ...................................................................................................... 31 Roles and responsibilities of the stakeholders ............................................................... 34 Testing milestones, Timelines and Schedules ................................................................ 35 References ................................................................................................................. 37 Minutes of Meeting ...................................................................................................... 37

4 | P a g e Introduction 3.1 Staples Overview Staples, Inc. is a renowned American office supply retail chain, offering a wide range of products and services for businesses and consumers. With a focus on office essentials like technology, furniture, and stationery, Staples operates both online and through brick-and-mortar stores. Known for its convenient locations and efficient delivery services, it caters to the needs of small businesses, corporations, and individuals alike. Additionally, Staples provides printing services, tech support, and workplace solutions, positioning itself as a one-stop shop for office needs. Goals: Improving the user experience on the entire Staples.ca platform is the main goal of the UX Testing Plan. This includes a number of important aspects: • locating and fixing any usability problems that prevent users from interacting and being satisfied. • enhancing website functionality to guarantee easy task completion and navigation. • gathering intelligent user feedback to guide initiatives for ongoing improvement. • Staples.ca hopes to improve user satisfaction and loyalty by tackling these objectives, which will ultimately lead to higher engagement and conversion rates. Scope The Staples.ca website's functional and non-functional elements are all included in the extensive testing scope. Functional testing will examine a range of user interactions, such as the following: 1. procedures for logging in 2. Cart administration. 3. Wishlist exchanges 4. Procedures for checking out.

5 | P a g e Conversely, non-functional testing will evaluate: 1. Site functionality 2. Sturdiness Interface design 3. By using a comprehensive approach, it is ensured that every factor influencing the user experience is carefully considered and optimized. Users A wide variety of people who are representative of the Staples.ca user base will be the focus of the UX testing sessions. This comprises: 1. office workers 2. proprietors of small businesses 3. Learners 4. People looking to purchase office supplies for personal or professional use. Participants will be chosen based on a variety of criteria, including age, occupation, and level of technological proficiency. This guarantees that test results fairly represent the requirements and inclinations of the wide range of Staples.ca users. Sessions There will be two components to the testing sessions: introductory briefing: Participants will be provided with all the information they need to understand the testing procedure, including instructions and consent forms. During the testing session, users will actively navigate the website, completing tasks as they go and offering comments on how they felt about the user experience. This methodical approach guarantees that participants are well-informed and actively participating throughout the testing process, while also facilitating effective data collection. Incentives Discounts on Staples.ca purchases will be given to participants as a way to encourage engagement and encourage participation. Participants will specifically receive a 15% discount, up to a $25 maximum, on their subsequent orders. This thank-you note highlights Staples.ca's