BKM3 — BKM3 TASK 1_ PORTFOLIO

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Western Governors University *

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BKM1

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Management

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Jun 5, 2024

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docx

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PORTFOLIO Daikerra Sweat Western Governors University Rodger Adair 12/6/2023
A: Subject: Overview of Sparkit Advantages, Challenges, and Mitigation Strategies Dear Internal Staff, I trust this email finds you well. As we prepare for the imminent launch of our groundbreaking product, Sparkit, I wanted to provide a comprehensive overview of its key features, potential challenges, and the strategies we are implementing to ensure its success in the market. Firstly, Sparkit presents a significant advantage in terms of cost efficiency. The product facilitates a smooth transition for gas-powered engines to run on biofuels, tapping into the availability and low cost of this eco-friendly fuel source. This not only contributes to economic savings for consumers but also aligns with our commitment to a more sustainable future. Our strategic partnership with a major automobile manufacturer is another noteworthy advantage. Their involvement not only validates Sparkit's effectiveness but also ensures compatibility across a diverse range of vehicles. Anticipating that 50% of existing cars can be retrofitted with Sparkit positions us for widespread adoption and future success in the market. Disadvantages Strategies: Notwithstanding, it’s of import to acknowledge likely challenges that may arise. One significant concern is the risk associated with customers attempting self-installation. A recent customer complaint highlighted this issue, where provided instructions did not align with the engine's layout, resulting in a non-functional vehicle. This not only affects customer satisfaction but also poses a risk to our company's reputation. Another challenge is our dependency on Autojor, our external partner in Asia responsible for manufacturing a critical filter integral to Sparkit's operation. A recent natural disaster has disrupted 25% of our inventory due to the loss of Autojor's manufacturing plant, necessitating close collaboration to maintain a resilient supply chain. Mitigation Strategies: To address the self-installation challenge, we are intensifying efforts in customer education. Enhancing instructional materials and creating easily accessible online resources will empower customers to make informed decisions. Moreover, targeted marketing campaigns will actively
discourage self-installation, emphasizing the importance of seeking professional automotive assistance. In addressing our dependency on Autojor, ongoing communication with our contact, Mateo Kalani, is crucial. Understanding their recovery plan and exploring alternative suppliers will ensure a more resilient supply chain, mitigating the impact of unforeseen events on our production and sales. Thank you for your dedication and hard work during this crucial phase. Together, we can navigate these challenges and ensure Sparkit's successful entry into the market. Best regards, Daikerra Sweat Business Manager Sparkit B: Subject: Sparkit: Organizational and Financial Impacts - Informational Update Dear External Stakeholders, I hope this email finds you well. As we approach the launch of our revolutionary product, Sparkit, I want to share insights into the significant organizational and financial impacts this product is poised to create for our company. Your continued support and partnership have been instrumental in reaching this pivotal moment, and we want to keep you informed of the exciting developments. Organizational Impact: 1. Strategic Market Positioning: Sparkit marks our entry into a transformative era within the automotive industry. By offering a transition package that enables gas-powered engines to run on cost-effective and eco-friendly biofuels, we are strategically positioning ourselves as pioneers in sustainable transportation solutions. This innovative leap not only enhances our corporate image but also solidifies our commitment to environmental responsibility. 2. Partnership Synergy: The collaboration with a major automobile manufacturer remains a cornerstone of Sparkit's success. Beyond ensuring the product's compatibility with various
vehicle types, this partnership opens doors for potential future collaborations. As we anticipate retrofitting 50% of cars currently on the road, this strategic alliance is expected to evolve, potentially integrating Sparkit technology into the initial build of future vehicles from our partner. Financial Impact: 1. Revenue Generation: Sparkit's unique value proposition, coupled with the anticipated widespread adoption, positions us for significant revenue generation. The cost efficiency of transitioning to biofuels is not only attractive to individual consumers but also to fleet operators and businesses seeking sustainable alternatives. As we have captured a substantial share of the market, we project a positive impact on our revenue streams. 2. Supply Chain Resilience: The recent natural disaster affecting our partner, Autojor, presents a financial challenge, but we are actively working to mitigate potential disruptions. Diversification of our supply chain, ongoing collaboration with alternative suppliers, and strategic planning will not only ensure the availability of critical components but also contribute to long-term financial resilience. In summary, Sparkit represents not only a technological breakthrough but a strategic move that will reshape our organizational identity and financial landscape. We remain committed to transparency and look forward to sharing the success of Sparkit with you as we move forward. Thank you for your ongoing support. Best regards, Daikerra Sweat Business Manager Sparkit C: Title: Sparkit Unleashed: Driving into the Future of Sustainable Mobility Greetings, Sparkit Enthusiasts! We are thrilled to bring you the inside scoop on our game-changing product, Sparkit – the transition package that's set to revolutionize the way we think about powering our vehicles. In
this blog post, we'll explore three distinct benefits that make Sparkit stand out in the crowded automotive market and what sets our product and business apart from the rest. Distinct Benefits of Sparkit: 1. Cost Efficiency and Savings: Sparkit allows your gas-powered engine to smoothly transition to run on biofuels. The beauty of this? Biofuels are not only more environmentally friendly, but they're also incredibly cost-effective. You'll find yourself saving on fuel costs while contributing to a cleaner, greener planet. 2. Compatibility Across Various Vehicles: Thanks to our strategic partnership with a major automobile manufacturer, Sparkit is designed to work seamlessly with a wide range of vehicle types. Whether you drive a compact car, an SUV, or a sedan, Sparkit is tailored to fit, making it a versatile solution for individuals with different vehicle preferences. 3. Environmental Sustainability: Beyond the immediate benefits to your wallet, Sparkit represents a commitment to a more sustainable future. By reducing reliance on traditional fuels and promoting the use of biofuels, you become part of a movement towards eco-friendly transportation. Driving change is more important than just driving.. Setting Sparkit Apart: What truly distinguishes Sparkit from other products in the industry? 1. Comprehensive Partnership: Our collaboration with a major automobile manufacturer isn't just a badge; it's a testament to the comprehensive testing and compatibility assurance that Sparkit offers. This partnership not only validates the effectiveness of Sparkit but also paves the way for potential integrations in future vehicle models. 2. Innovation for All: Sparkit is not just a product; it's a step towards democratizing sustainable mobility. While other solutions may target niche markets, Sparkit is designed to retrofit 50% of cars currently on the road. We believe that innovation should be accessible to all, and Sparkit embodies this ethos. 3. User-Friendly Approach: Unlike complex, cumbersome alternatives, Sparkit is designed with the end-user in mind. Our easy-to-follow installation guides and strong emphasis on professional
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