Soria M6 exercise #3
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Steven Soria
MGMT 566: Negotiation in the Workplace Wencang Zhou, Ph.D.
M6: Assignment: Planning Document for Exercise #3 4/5/23 Role
: Seller Agent
Issues to be negotiated:
The closing price on the house the client is looking for is $280,000 but we think $260,000 is more appropriate to the cooling market also need to not go
so low because we make 6% which we share with the buyer agent we also only have 2 weeks to sell.
Your position and interests on each of the negotiation issues:
My role is the Seller Agent, my interest is to sell the house within the two-
week window at the highest value possible to make my 6% commission.
The priority of each of negotiation issues:
My priority is to close this house within the two-week window at the highest price possible. If I can sell the house at the $280,00 the client is looking for then both parties will be happy in the end, and I can collect my 6%.
Your BATNA and Reservation Point:
My BATNA is that the client trustees me that the market is a bit cold and that
he lowered the price because he trusts my judgment. My reservation Point is I can lower the house to $250,000 because based on the sell history that is a
price someone will pay right away.
Your Target Point:
My target point is to sell the house at $270,000 within the two-week window and the client trusts our judgment so we can close this deal and make the 6% commission.
Your sources of power and negotiation strategies:
My source of power is that the house is a gold mine it is in a good area near a park, a good school, and a shopping plaza about 10 minutes away. Also, the seller has invested a lot into the house which makes this a desirable property. My negotiation strategy is that I know I will have to offer the house at a price closer to $260,000 instead of the $280,000 the owner originally wanted to get. We can probably convince the buyer to a $270,000 price due to the history of houses that sold within the area, but we know the buyer must take a price cut which can help us in the negotiation.
Your best estimate of your negotiation opponent's position, interests, BATNA, reservation point etc.
The seller's negotiation position is to want to get the house at a price they see as reasonable, if we get an offer that the agency thinks is appropriate the seller can refuse to agree. They can also ask to lower the commission if the price is not to their liking to save some money or even ask the buyer to cover my commission with the sale of the house.
The buyer can ask to buy the house at a low offer that does not satisfy the seller. This can cause issues for us because the seller has the final say in the selling price of the house, not us. They can always choose to look at a different house and can leave the seller's house on the market for God knows how long. Like me the buyer is paying the agent a commission they can request the seller to cover their agent's commission to raise or lower the
price of the house.
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Project
Probability Conditional
Profit [$]
Bid
Type of
Result
Upon
Bid
of Bid
of Result
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Table 2.2
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if Bid is
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Bid
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Outcome
Won
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High
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Highway
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