CP - Unit 3 - Discussion

.docx

School

Purdue Global University *

*We aren’t endorsed by this school

Course

CS212

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by CountMinkPerson1048

Professional Use of Social Media Social media has great potential for communicating a professional online presence. Organizations also use social media for marketing, promotion of corporate social responsibility, and communication to all stakeholders. In this discussion, you will present your ideas on this topic as it relates to communicating your online presence as well as research ways organizations use social media for communicating a professional image. For this discussion, response to the following questions with examples and references to support your opinion:  In your opinion, what is professional use of social media?  What are some ways to communicate professionally through social media?  Research an organization's use of social media for promoting a professional online presence. Describe ways the organization uses social media in a professional context. Focus on ways you can use social media to promote a professional online presence as well as ways an organization in your specific field uses social media to promote the organization. Share the results of your research and identify professional use of social media. Professional use of social media encompasses providing a high level of exposure to you or your organization but also maintaining the integrity of your brand. Whichever social media platform you opt to use, it should be used responsibly. Once you have posted a message, “ even when deleted, can undercut your message and credibility pretty quickly” (Rock). When using social media professionally, it is intended to promote a positive perception of yourself or the organization you are representing. When communicating through social media it is critical to remember you are representing a brand. The language used must mirror the image you have created for your business. Equally important is to ensure you are choosing language that will reach your target audience. If the intent is to promote your business, you must do so effectively. This includes comments that are posted by you and comments left by readers on any of your posts. You must remain engaged to ensure you protect your brand. There are organizations who must ensure the content posted on social media remain serious in nature, but you are not doomed to be boring just to be considered professional. In reviewing the use of social

media, Wendy’s has opted for humor with their social media presence on Twitter. Their tweets are often poking fun of competitors. This approach was successful in creating “ lasting memorable impressions. With roasting humor, companies can also establish their brand superiority by 1) associating competing brands with unappealing objects, 2) emphasizing negative aspects about competitor brands and 3) disguising explicit promotions about the brand. Consistent with benign violation theory, twitter users viewed insults made by brands as benign and thus humorous. (Xuan, 2021). References Rock, E. (n.d.). Staying professional on social media . AICPA. https://us.aicpa.org/interestareas/youngcpanetwork/resources/career/staying-professional-on- social-media Xuan, T. Z. (2021, April 9). The role of roasting humour: A Twitter textual analysis of Wendy’s and Tesco Mobile’s unique brand presence and brand superiority . NUS. https://scholarbank.nus.edu.sg/handle/10635/201193

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version