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Project Proposal: Implementation of Sustainable Packaging at PepsiCo
By, Patrick Corbett
1. Strategic Context:
Industry and Organization Overview:
PepsiCo is a global leader in the beverage industry, a large market with fierce competition. PepsiCo's rich history spans over a century, changing from just a soft drink manufacturer to a diversified food and beverage company. The beverage industry is in desperate need for new packing solutions for its brand as the constant push to become Eco-friendly is evermore increasing. As PepsiCo is accountable for 137,000 Metric tons of plastic pollutants ranked #1 of all companies for top plastic polluters. Project Focus:
The project aims to address the environmental impact of plastic waste generated by PepsiCo's packaging materials. Specifically, it focuses on implementing sustainable packaging initiatives, such as biodegradable materials and entirely eliminating plastic waste from the product line as a whole. The goal
is to reduce the company's ecological footprint and align with evolving consumer expectations regarding environmentally friendly products.
2. SWOT:
Strengths:
Strong global brand recognition
Extensive distribution network
Research and development capabilities
Large financial structure
Weaknesses:
Reliance on plastic packaging
Potential resistance to change within the organization
Potential costs of new product
Opportunities:
Growing consumer demand for eco-friendly products
Innovation in sustainable packaging technologies
Large brand collaborations with other Eco-friendly companies and influencers
Threats:
Competition to have the best product from other beverage companies
Cost effectiveness 3. Project Recommendation:
Implementing sustainable packaging is crucial for PepsiCo growth into a world that is looking for change. The shift towards eco-friendly materials not only addresses a significant weakness in their environmental
impact but also helps other beverage competitors make an important ecological change for the better as well. It removes massive threats of pollution that can be directly directed back at the company for years to come. 4. ROI and Payback Period:
Investment:
Research and Development for 3yr: $1,000,000
Social Media Marketing and Awareness for 3 yr: $400,000
Implementation costs for 3yr: 3,000,000
Total Investment: $4,400,000
Discount rate (when finished):
1 year: 54% 2 years:23%
3 years: 0%
Returns (per year after 3 years):
Saving from plastic costs: $2,500,000/yr
Market expansion due to new campaign: $400,000/yr
Total Return:2,900,000/yr
ROI : ($4,400,000/$2,900,000) = 65%
Payback period= ($2,900,000/$4,400,000) = 1.5 years 5. Reflection:
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* l 76%i
Pradeep Pant 3 Oct
to me, mustafausmani12 v
Hi Shruti & Mestafa
1) Identify how big is the compliance market. Research
whats the global market size and the growth expected
2) Which areas in compliance are growing
3) Check companies which are providing compliance and
which industries they are catering to (Pick 7 to 8 companies
each)
Crypto
Digital
Exchanges Barking
Enterprise Gaming & High Risk
Barking Cambling Corporates haurance Investments Legal
Lending
Payment Technology Ports
Maritime
& Wallet
4) What services are they providing
Entity
Cargo
Environemnt,
Vessel
Social
Governance
KYC
Risk
Sscrening Screening
Screening
5) Your conclusion - how companies are identifying their
market 2) What drives differentiation - Technology, service,
product, etc
Hope this provides you a learning platform.
Regards
Pradeep
Pradeep Pant 7 Oct
to me v
FYI
II
...
...
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