Brand Reputation Week 6-7 - ideal point model

What is marketing?

1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):

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Attributes                  Importance               Alternative brands                                  Weight (e)                   A          B          CScreen size                     0.2                          4          6           2Price                               0.5                          6          3           7Operating system          0.1                          5           5           4Apps available               0.2                         4            6           7   1. Calculate the scores for brands B and C. Which brand would this consumer likely choose?  2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.

Using the decision-making grid below, calculate the total score for Appliance "D."                                                                                                        Appliance D Criteria                                    Decision Weight (W)         Score (S)         WxS Price                                          35%                                         8 ​Durability                                10%                                           9 ​Features                                  15%                                           10 ​Warranty                                 15%                                           6 ​Styling                                      25%                                           8 TOTAL                                     100%

Question 6 -  The first step in the consumer decision making process is to:   Recognize a need or desire to be met.   Seek out information about a product.   Look at all the brands that are available.   Talk to others about product features.

Marketing Q1. Explain the benefits and challenges of CRM customer relationship management?

Ma1. 8 ball Enterprises manufacturers and sales billiard and pool tables and related accessories a product line of pool balls with hockey team logos was launched recently but it's still unclear whether the product line will be successful in which sbu type might this product line best be classified   Cash Cow star dog Question mark

D4) Pick a product and company name and then explain the 4 four P's regarding that

3. Phonic has decided to focus on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive marketplace. With this in mind, you've been assigned to analyze three specific issues as you continue working on Phonic's marketing plan. • How (and how often) should Phonic monitor customer satisfaction? • Which customer touch points should Phonic pay particularly close attention to, and Commented [s1]: Touch points are possible opportuniti es for interacting with customers and prospects. why? Consider your answers in the context of Phonic's current situation and the whether objectives it has set. using call centres salespeople, direct contact in shops or shows, company websites, or e-mail.

What's the correct answer A,B,C,D or E no explanation needed thanks

2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOM

2.Brands can be mapped on a positioning map based onA.who purchases each brandB. Their most significant attributesC.the positioning strategy used by each brandD.the brands marketing strategies 3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability

The response options to the following question represent what type of scale: Please rank the following brands in order of preference (1) Doritos (2) Tostitos (3) El-Lago A) Ratio ScaleB) Interval ScaleC)Ordinal ScaleD) Nominal Scale.

Please create benchmarking for Dunkin Donut and Starbucks Sample in the photo attached

Q6. Determining how to compete requires a firm’s management to consider which of the following factors?      Factors critical to successfully competing in its targeted markets An external market analysis An evaluation of what criteria customers use to make buying decisions Availability of product substitutes All of the above

3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.

Question 2) In Boulding the Christian Louboutin brand, marketers  were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options   Integrated Novel and unique Memorable Part of the brand portfolio High end

Bajaj Auto and Parle Products have also discontinued their advertisements in three television channels. Critique (not criticise) the decision taken by these advertisers in the light of differentiation.

Marketing researcher at Nestle is using event study to determine value of brand. Specifically, she estimates stock market reaction (change in value of Nestle's stock price) to the introduction of new version of Nestle's Butterfinger candy. Marketing researcher is using _____ approach to brand valuation  A. Cost-based approach  B. Market approach  C. Financial approach  D. Brand power

Q6) Explain Market Segmentation Theory.

Based on the recommendations,  The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers  who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the  launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…

Based on the recommendations,  The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers  who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the  launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…

Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words.  I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1.      Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2.     Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3.     As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4.     It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3)     ST: 1.     With an increment in intensity of competition amongst the rivals and Sheng…

1. Research and explain about zara brand highlighting components like its market share, brand reputation in the market, brief on brand unique selling preposition, brand competitors and also shall given to the recommendable and suggestions.

Q No. 3: Elaborate the steps to provide Focus & Direction to Strategic Marketing Planning in Strategic Marketing Planning Process?

1. Give at least three products and evaluate the segmenting method used. Product brand name Method used in segmenting 1. 2. 3.

• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is the essential. 1. For Unilever to effectively segment the market at which it aims the Rajah range of products, customer satisfaction and an increase in profitability would be essential. Name the five prerequisites of market segmentation that would make this possible.

Help with question 2

Q-02 How do marketers of watches use marketing and advertising to reinforce consumers to buy them? Give specific examples

Window Help 令4) 100% Sat Apr 17 6:06 PM A knet.csod.com AMZN: DG > Hazmat General Awareness Knowledge Check - Medium NA Question 4 Which of these hazmat products warnings or labels are allowed in your FC? Please choose all that apply. Fully Regulated Aerosol Placard O Fully Regulated Flammable Liquid Placard Fully Regulated Aerosol Placard Fully Regulated Flammable Liguid Placard Fully Regulated Flammable Solid Placard Lithium-lon/Metal Battery Label UN3480 Fully Regulated Flammable Solid Placard Lithium-lon/Metal Battery Label Submit tv a OLAil Ps Aa MacBook Air F4 F7 F12 F8 F10

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12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?