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Feb 20, 2024
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Week 2 Assignment Template
Prepared by: Lisa Ayers
Date: 01/21/2024
Walden University
Part 1: Situational Analysis
Components of a Situational Analysis
A situational analysis involves assessing various factors that impact a business's operations and decision-making. This includes an evaluation of the internal and external environment, examining strengths, weaknesses, opportunities, and threats (SWOT analysis), and understanding the market's unique challenges and opportunities
.
Appraisal of Organizational Environment for Tasty Snack Foods
Tasty Snack Foods is contemplating expanding its gourmet potato chips to a new state or region. In the context of California, the selected region, the situational analysis comprises the following components:
Company: Tasty Snack Foods, a small start-up, has successfully tested its gourmet potato chips in California, establishing a foundation for expansion.
Customers: California's diverse population offers a broad customer base. However, preferences and consumption patterns may vary across demographic segments.
Collaborators: Building partnerships with local retailers, supermarkets, and distributors is crucial
for effective market penetration.
Competitors: Identifying and analyzing local and national competitors in the snack food industry to understand market dynamics and potential challenges.
Climate: Considering California's climate and lifestyle, there may be seasonal fluctuations in snack consumption patterns.
Impact of 5 Cs of Marketing on Decision Making for Tasty Snack Foods
Company: Tasty Snack Foods must leverage its agility and innovative product offering to stand out in a competitive market.
Customers: Understanding diverse consumer preferences is vital for tailoring marketing strategies and product positioning.
Collaborators: Developing strong relationships with distributors and retailers ensures efficient product distribution and availability.
Competitors: Monitoring competitors helps Tasty Snack Foods differentiate its products and identify potential gaps in the market.
Climate: Adapting marketing strategies to seasonal variations ensures consistent consumer engagement.
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Related Questions
Research Topic:
The effectiveness of staff training on employee performance and motivation at an Emergency Management Organization.
State Problem Statement
What is the problem?
Why is it a problem, and why does it need to be resolved?
What are the likely benefits of solving the problem?
Briefly summarize the problem and emphasize the need to fix it. All potential advantages and anticipated outcomes and implications should be mentioned here. Contextualizing the problem in a broad sense will also strengthen your case.
State Research Questions
what are smaller, specific questions (Research Questions) that need to be asked and answered?
What are the Objectives and Significance of the Study?
Literature Review
What will it add to what was there before?
How can your research be useful in the fututre?
Theorectical Framework
Research Design/Methodology
References
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Quantitative Methods
1.Which of the following is a decision-making criterion that is used for decision making under risk?
a.) expected monetary value criterion
b.) Hurwicz criterion (criterion of realism)
c.) optimistic (maximax) criterion
d.) equally likely criterion
2.If probabilities are available to the decision maker, then the decision-making environment is called
a.) certainty.
b.) uncertainty.
c.) risk.
d.) none of the above.
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b.) the maximum EMV minus the minimum EMV.
c.) the maximum EOL.
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RESEARCH FORM 5
THEORETICAL FRAMEWORK
NAMES
DATE SUBMITTED
Proposed Study/Title
1. Theory Title:
Theorist/s or
Proponents,
Theory Stateme
Relationship of the Theory to the Present Study:
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2. Theory Title:
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B
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Related Questions
- Research Topic: The effectiveness of staff training on employee performance and motivation at an Emergency Management Organization. State Problem Statement What is the problem? Why is it a problem, and why does it need to be resolved? What are the likely benefits of solving the problem? Briefly summarize the problem and emphasize the need to fix it. All potential advantages and anticipated outcomes and implications should be mentioned here. Contextualizing the problem in a broad sense will also strengthen your case. State Research Questions what are smaller, specific questions (Research Questions) that need to be asked and answered? What are the Objectives and Significance of the Study? Literature Review What will it add to what was there before? How can your research be useful in the fututre? Theorectical Framework Research Design/Methodology Referencesarrow_forward8 Suppose you are planning to purchase a new mobile phone. Describe your views in terms of “Customer Decision-Making” process.arrow_forwardDo it accurate solve it correct complete solutions need.no need guidelines answers okkarrow_forward
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SEE MORE QUESTIONS
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Recommended textbooks for you
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College PubUnderstanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:9781305969308
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Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning