QUESTION FIVE - For a Choosen Copmany

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Centennial College *

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4005

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Marketing

Date

Feb 20, 2024

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docx

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2

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FOR YOUR CHOSEN COMPANY: Where would be the most natural growth for your organization? What new products should it focus on? Any new regions? Should it consider focusing on lowering or increasing the price point? What are the steps that you would outline for the organization to grow? Company: IKEA Where would be the most natural growth for your organization? As I have identified in the SWOT analysis lack of sustainable sources of raw material in IKEA furniture is a threat to the company. The primary raw materials IKEA uses are wood, which affects the large track of forest, which is a threat to the environment. Due to the recent global warming and climate change IKEA might be on the wrong side of the environmental activist. Therefore, IKEA should work toward a green environment. At the moment they are recycling products and constantly looking for ways to make their products greener, cheaper and simpler, this way they can reduce waste. What new products did it focus on? IKEA is currently allowing customers to return previously purchased items in exchange for a voucher that could be used to buy IKEA products. IKEA then resells, recycles or donates by giving the recycled item a second life. IKEA should focus on innovation to substitute wood. This way they can produce furniture in different materials. Any new regions? IKEA has grown into the most recognizable furniture brand across the world. As of April 2022, there are 466 IKEA operating stores in 63 countries. Between years 2019 and 2023 they expect to open 17 new markets in total and an average of 50 new locations per year. I strongly believe they have a good strategy and clear vision of how many stores they want to create to capture the different markets. Should it consider focusing on lowering or increasing the price point? IKEA is known for its low pricing it also has strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. I don’t believe they shouldn’t lower or change the price point they are the market leader’s status with correct pricing. What are the steps that you would outline for the organization to grow? Producing more products in recycled materials More incentives for customers when returning old products for recycling or donation Decreases its carbon footprint.
 
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