QUESTION FIVE - For a Choosen Copmany
.docx
keyboard_arrow_up
School
Centennial College *
*We aren’t endorsed by this school
Course
4005
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
2
Uploaded by KidMusicBison21
FOR YOUR CHOSEN COMPANY:
Where would be the most natural growth for your organization? What new products should it focus on? Any new regions? Should it consider focusing on lowering or increasing the price point? What are the steps that you would outline for the organization to grow?
Company: IKEA
Where would be the most natural growth for your organization?
As I have identified in the SWOT analysis lack of sustainable sources of raw material in IKEA furniture is a threat to the company. The primary raw materials IKEA uses are wood, which affects the large track of forest, which is a threat to the environment. Due to the recent global warming and climate change IKEA might be on the wrong side of the environmental activist. Therefore, IKEA should work toward a green environment. At the moment they are recycling products and constantly looking for ways to make their products greener, cheaper and simpler, this way they can reduce waste.
What new products did it focus on?
IKEA is currently allowing customers to return previously purchased items in exchange for a voucher that could be used to buy IKEA products. IKEA then resells, recycles or donates by giving the recycled item a second life. IKEA should focus on innovation to substitute wood. This
way they can produce furniture in different materials.
Any new regions? IKEA has grown into the most recognizable furniture brand across the world. As of April 2022, there are 466 IKEA operating stores in 63 countries. Between years 2019 and 2023 they expect to open 17 new markets in total and an average of 50 new locations per year. I strongly believe they have a good strategy and clear vision of how many stores they want to create to capture the different markets.
Should it consider focusing on lowering or increasing the price point?
IKEA is known for its low pricing it also has strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. I don’t believe they shouldn’t lower or change the price point they are the market leader’s status with correct pricing.
What are the steps that you would outline for the organization to grow?
Producing more products in recycled materials
More incentives for customers when returning old products for recycling or donation
Decreases its carbon footprint.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
SS
Ismail Omar, a sole trader, owns a retail outlet in a shopping mall in Bahrain. He sells jewellery
that he imports from oversane In 2014 the business was struggling to survive owing to strong
competition from other retailers inside the mall. However, one of his main rivals closed down in
2015 and now his business is increasing its sales.
A02 a
A02
b
A01 C
A01
d
A01
State one non-financial aim of a business.
State one way of measuring the success of a business.
(1)
(1)
Explain one way in which a fall in the exchange rate might affect a business. (3)
Explain one disadvantage of operating as a sole trader.
Ismail read in a newspaper that interest rates in Bahrain were likely to rise
in 2017.
66
(3)
e Explain one possible effect on a business of an increase in interest rates. (3)
In 2017, Ismail was informed that his rent in the shopping mall would double.
As a result of the news, Ismail was considering two options:
Option 1: Move his shop to a Bahraini side street where rent is very…
arrow_forward
Imagine it's 1981 and the owner of a 'Mom & Pop' retailer in a small town calls you for advice because Wal-Mart has just opened a store located only fifteen minutes away. The small retailer's sales have plummeted because it cannot match Wal-Mart's prices or product breadth. Assume that the company wants to stay in the retailing business. What strategic advice would you give to the head of this company? How would your strategy give the retailer a sustainable competitive advantage?
arrow_forward
Procter & Gamble
Find out the risk factors (political/economic/legal) and challenges which they are facing and what actions they are taking to overcome those challenges
arrow_forward
Why is it practical to change the price or quality of a product at the growth stage? Discuss the strategies required by the companies in order to sustain as well as achieve high growth at this stage.
arrow_forward
for the sport product i selected Indian cricket team for the Marketing Plan.
Please address the following items in this section of the assignment:
1.What type if image would you like to create for the sport product or service?
2.What type of advertising do you recommend for your sport product or service?
3.Are there any specific promotions you suggest for the sport product or service?
4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?
arrow_forward
Begin by selecting two functional strategies from the list below:
Marketing Strategy
Financial Strategy
In your initial post, explain the overall goals of each of the strategies that you selected, generally speaking. Then, expand on your choices by describing how each functional strategy may work together to potentially achieve economies of scope. Further develop your response by describing how the functional strategies that you selected operate either at your place or work, a place where you have worked in the past, or in a hypothetical “best” corporation scenario. Alternatively, you may research an actual corporation to further develop your response on your chosen functional strategies.
Be sure to post at least 2 references
arrow_forward
In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.
arrow_forward
Is sustainability information important to investors? Why or why not?
Yes, because investors prefer sustainable companies.
No, this information is only to be shared with top management.
No, the company's board of directors will monitor this information.
Yes, because they need to know all the risks associated with their investment in a company.
arrow_forward
Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
arrow_forward
Assess the overall attractiveness of the market for the company’s expansion based on your findings, ensuring that the market is indeed attractive for expansion.
arrow_forward
Let's assume for the moment that you own an optometric shop in your home town that sells glasses and contacts to customers. Where would the threat of substitutes come from for your shop?
arrow_forward
Give an example business and explain how you will apply methods/ approach below for the success of the business.
- income-based valuation
arrow_forward
Start with a detailed description of your vision. If you are opening a toy store, describe the types of toys you will carry and the reasoning behind your choices. Instead of saying your store will carry a wide range of toys for children ages 5 through 12, consider a more descriptive statement such as educational toys supporting the standards in local towns, or eco-friendly toys providing an alternative to computer games and electronics. This gives readers an idea of who you are and what types of choices you will make. It also communicates that you have a concrete plan. Emphasize the unique and creative features of your plan to establish that you understand your niche and are prepared to capitalize on it. There is no specific format. Come up with at least 4-5 specific goals and objectives you have for the business.
arrow_forward
I have to come up with my own company I have a company called Paws and Delights Cafe which is an animal pet-friendly cafe. I have to write and include the following in my business plan
The following parts of the business plan are due: Parts 4, 5, 6. 15 points-5 points for each of the three parts.
Part 4 Definition of the market
What to Include: Industry Description and Outlook – Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry. You can research industry information by going to the library's database: Business Insights Essentials and selecting industry from the top of the page and then search for the industry your business is in, such as retail, restaurant etc.
Information About Your Target Market – Identify your target market and provide a profile of your targeted clients. Narrow your target market to a…
arrow_forward
Using your knowledge of the marketing mix (4P or 7P depending on your market offering), design a strategy for your business.
arrow_forward
How do entrepreneurs use the segment, target, and position (STP) process to increase the probability of success of their new venture?In your response, consider the ramifications and complexities of deploying scarce resources usually present in most new ventures.Be sure to explain why this is important to consider and discuss.
arrow_forward
respond to the following as to why this is a good choice for a teleheath company
The company I chose that provides mental health services through telehealth is www.NAMI.org
The company provides support and education to those who are affected by mental illnesses and have 600 local affiliates and 49 state organizations. The organization lists 5 values in which assist in the possibility of recovery in which applies to the service of their mission to provide equality and hope to those struggling. There is no fee as the organization accepts donations and has volunteers. NAMI also offers DIY fundraisers and gifts of stock. I believe a benefit to this telehealth service benefits to those that are struggling with a mental illness as they provide help to kids, teens, young adults, and veterans whereas some organizations only focus on one age group. Some potential drawbacks I feel would consist of the patient not being consistent with calling in or not engaging fully as there is no in person…
arrow_forward
The four fundamental growth strategies help firms identify growthopportunities in the marketplace. The strategies are based on twodimensions: new and current markets, and new and existing productsand services. For example, market penetration is the strategy where thefirm attempts to grow by having its existing market consume more ofits existing products. On the other hand, the growth strategy thatinvolves the firm attempting to grow by attracting a new market to itsexisting products is called what? a. Product development b. Market development c. Diversification d. Market penetration e. Product penetration
arrow_forward
What managers really want from data are clear, foolproof, no-work solutions and the simple ability to predict the future. They want to know exactly what the demand for their current and proposed products will be; how and when prices for goods, services, stocks, and securities will rise and fall; what dangers and opportunities exist within their grasp; and how their decisions will affect their costs of doing business in the present, the near future, and the long term.
As business operations become more complex and competitive, and as data volumes grow, companies are increasingly turning to tools like simulation and machine learning to provide these predictions.
Machine learning, in particular, has become very popular, largely due to the continued development and impressive performance of deep-learning algorithms for neural networks. In addition, simulations of various sorts have been used for many years to test and develop operational system designs and operational policy decisions.…
arrow_forward
When you want to buy potato chips, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.
arrow_forward
Identify the correct option in each of the following statements below. Write down only the correct answer.
1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…
arrow_forward
Select and research a company from the 2019 fortune 500 list that demonstrates a sustainable competitive advantage in the market place.
arrow_forward
Read the case study below and answer the following questions.
Ready Meal Manufacturers Ready to Respond to a Changing Marketing Environment.
It is often said that 'we are what we eat', but it can also be said that what is on our dinner plate reflects the broader
marketing environment. One big change in recent years has been the growing demand for ready-prepared meals
bought from a supermarket. Previously, dismissed as unpalatable and a poor substitute for 'real' cooking, their
sales have grown rapidly in recent years in many western developed countries. An analysis of the reasons for the
growth in the ready-prepared meals markets indicates the effect of broader factors in the marketing environment
on the size of a particular market.
The research company, Mintel reported in 2007 that the market for ready meals in the five largest European
countries increased by 5 percent between 2006 and 2007 alone to reach 8.4 billion euros. Furthermore, it predicted
a further 18 percent growth to…
arrow_forward
To identify the most attractive target markets for a business, what should we look
for first? Why?
arrow_forward
Form a small group and conduct a customer value analysis for competing companies in an industry of your choice. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?
arrow_forward
Mini Case : Analyzing consumer markets :
Please choose the right answer :
Jim Hadley is shopping for a new car. He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart. He does not understand how people can trade in their cars for a new one every few years. This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable. He favors durability, functionality, and value in the products he buys. He must have a vehicle that is large enough to hold his four school-aged children. After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.
Refer to Mini-Case 7-1. Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior.
cultural
social
organizational
personal
psychological…
arrow_forward
Do the following:
1. What is the target market of ascorbic acid vitamin C?
2. SWOT ANALYSIS of ascorbic acid vitamin C
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- SS Ismail Omar, a sole trader, owns a retail outlet in a shopping mall in Bahrain. He sells jewellery that he imports from oversane In 2014 the business was struggling to survive owing to strong competition from other retailers inside the mall. However, one of his main rivals closed down in 2015 and now his business is increasing its sales. A02 a A02 b A01 C A01 d A01 State one non-financial aim of a business. State one way of measuring the success of a business. (1) (1) Explain one way in which a fall in the exchange rate might affect a business. (3) Explain one disadvantage of operating as a sole trader. Ismail read in a newspaper that interest rates in Bahrain were likely to rise in 2017. 66 (3) e Explain one possible effect on a business of an increase in interest rates. (3) In 2017, Ismail was informed that his rent in the shopping mall would double. As a result of the news, Ismail was considering two options: Option 1: Move his shop to a Bahraini side street where rent is very…arrow_forwardImagine it's 1981 and the owner of a 'Mom & Pop' retailer in a small town calls you for advice because Wal-Mart has just opened a store located only fifteen minutes away. The small retailer's sales have plummeted because it cannot match Wal-Mart's prices or product breadth. Assume that the company wants to stay in the retailing business. What strategic advice would you give to the head of this company? How would your strategy give the retailer a sustainable competitive advantage?arrow_forwardProcter & Gamble Find out the risk factors (political/economic/legal) and challenges which they are facing and what actions they are taking to overcome those challengesarrow_forward
- Why is it practical to change the price or quality of a product at the growth stage? Discuss the strategies required by the companies in order to sustain as well as achieve high growth at this stage.arrow_forwardfor the sport product i selected Indian cricket team for the Marketing Plan. Please address the following items in this section of the assignment: 1.What type if image would you like to create for the sport product or service? 2.What type of advertising do you recommend for your sport product or service? 3.Are there any specific promotions you suggest for the sport product or service? 4.Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?arrow_forwardBegin by selecting two functional strategies from the list below: Marketing Strategy Financial Strategy In your initial post, explain the overall goals of each of the strategies that you selected, generally speaking. Then, expand on your choices by describing how each functional strategy may work together to potentially achieve economies of scope. Further develop your response by describing how the functional strategies that you selected operate either at your place or work, a place where you have worked in the past, or in a hypothetical “best” corporation scenario. Alternatively, you may research an actual corporation to further develop your response on your chosen functional strategies. Be sure to post at least 2 referencesarrow_forward
- In this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.arrow_forwardIs sustainability information important to investors? Why or why not? Yes, because investors prefer sustainable companies. No, this information is only to be shared with top management. No, the company's board of directors will monitor this information. Yes, because they need to know all the risks associated with their investment in a company.arrow_forwardIdentify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?arrow_forward
- Assess the overall attractiveness of the market for the company’s expansion based on your findings, ensuring that the market is indeed attractive for expansion.arrow_forwardLet's assume for the moment that you own an optometric shop in your home town that sells glasses and contacts to customers. Where would the threat of substitutes come from for your shop?arrow_forwardGive an example business and explain how you will apply methods/ approach below for the success of the business. - income-based valuationarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning