Week 7 - Hybrid

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School

Algonquin College *

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Course

2206

Subject

Marketing

Date

Apr 3, 2024

Type

docx

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2

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Week 7 Hybrid Assignment for MKT2260 Read chapter 8 and answer the following questions: 1. In your own words , explain the term value chain. (3 marks) Value chain is actions a business takes, starting with the purchase of raw materials and ending with the sale. Production, marketing, sales, and customer support are all included, and each phase adds value to the finished product. 2. Read the mini case entitled “Gourmet Food Trucks” on page 137. Is this an example of exclusive, selective or intensive distribution? Explain your thinking. (3 marks) I think the gourmet food truck is an example of selective distribution, they choose specific places to sell their food and have a certain target audience. Instead of distributing their goods through a variety of channels. By using this strategy, they can keep control over their brand while maintaining exclusivity. 3. What is the key distribution objective of gourmet food trucks (page 137)? Be sure to write a SMART objective. (3 marks) Maximize visibility and accessibility in target locations to increase sales To increase sales revenue by 20% within the next six months by strategically positioning the gourmet food truck in high-traffic areas during peak hours, such as lunchtime in business/school districts and evenings in popular entertainment districts. 4. Identify 3 logistical considerations for gourmet food trucks and explain how they apply (page 137). (3 marks) -Federal guidelines, food policies: Food trucks must implement sanitation practices, including regular cleaning and disinfection of cooking equipment and surfaces. -Route planning and location: Plan routes to maximize visibility, and reach. Factors including time of day, day of the week and more -Supply chain management: Relationship with vendors, ensure there is enough inventory and ingredients.
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