Week 7 - Hybrid
.docx
keyboard_arrow_up
School
Algonquin College *
*We aren’t endorsed by this school
Course
2206
Subject
Marketing
Date
Apr 3, 2024
Type
docx
Pages
2
Uploaded by CoachWorld11636
Week 7 Hybrid Assignment for MKT2260
Read chapter 8 and answer the following questions:
1.
In your own words
, explain the term value chain. (3 marks)
Value chain is actions a business takes, starting with the purchase of raw materials and ending with the sale. Production, marketing, sales, and customer support are all included, and each phase adds value to the finished product.
2.
Read the mini case entitled “Gourmet Food Trucks” on page 137. Is this an example of exclusive, selective or intensive distribution? Explain your thinking. (3 marks)
I think the gourmet food truck is an example of selective distribution, they choose specific places to sell their food and have a certain target audience. Instead of distributing their goods through a variety of channels. By using this strategy, they can keep control over their brand while maintaining exclusivity.
3.
What is the key distribution
objective of gourmet food trucks (page 137)? Be sure to write a SMART objective. (3 marks)
Maximize visibility and accessibility in target locations to increase sales
To increase sales revenue by 20% within the next six months by strategically positioning the gourmet food truck in high-traffic areas during peak hours, such as lunchtime in business/school districts and evenings in popular entertainment districts.
4.
Identify 3 logistical considerations for gourmet food trucks and explain how they apply (page 137). (3 marks)
-Federal guidelines, food policies: Food trucks must implement sanitation practices, including regular cleaning and disinfection of cooking equipment and surfaces.
-Route planning and location: Plan routes to maximize visibility, and reach. Factors including time of day, day of the week and more
-Supply chain management: Relationship with vendors, ensure there is enough inventory and ingredients.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
create a SWOT analysis of environmentally friendly Tote bags. include an explanation.
arrow_forward
M1
arrow_forward
A tows analysis for Virgin Atlantic Airway?
arrow_forward
Subject: Business Process Reengineering
Q#2: Define Kaiza Vs Business process reengineering implementation?
arrow_forward
4. FMEA has been used in the manufacturing industry for quite some time. Some critics has been saying this
concept is less valuable to system manufacturing compared to component manufacturing. What is your opinion
on this issue, provide your argument to support your choice.
arrow_forward
pls help
arrow_forward
8
In the analysis of user needs and requirements of the e-government roadmap development, all the following steps are conducted except:
Select one:
a. Establishing a user requirements concept
b. Development of lessons learned concept
c. Analysis of the user needs and requirements through interviews and online panels on the e-government portal
d. Evaluation of current portal as well as expectations and future demands
arrow_forward
Perform a "product-by-value" analysis on products A, B, C, D, and E:
Unit Contribution
Total Contribution
A
$0.75
$63,000
Products
B
$0.33
$82,000
C
D
$1.25
$0.85
$95,000 $115,000
Arrange the products in descending order of their individual dollar contribution to the firm:
E
$0.75
$57,000
Arrange the products in descending order of their total dollar contribution to the firm:
Based on the "product-by-value" analysis, which products are the 3 lowest in total dollar contribution and therefore
possible candidates for replacement?
should be investigated for replacement.
arrow_forward
a.explain the product life cycle theory ?
note: sir pls give me introduction to conclusion.
thank you.
arrow_forward
What is the
1- long term goals
2- intermediate term goals
3- short term goals
for washing cars service
arrow_forward
Design Within Reach (DWR)
Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a
significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a
large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The
growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of
composite wood, which is substantially less expensive than hardwood furniture.
The level of direct competition in the hardwood furniture industry can best be described as
moderate because the slowing growth rate offsets the numerous firms in the industry.
low because of the numerous firms in the industry and the slowing growth rate
low because of the slowing growth rate and the…
arrow_forward
Subject: Business process reengineering
a) What is KAIKAKU and where it can be implemented, also define its benefits, give examples?
b) What is the difference between DMAIC vs DMADV?
arrow_forward
Why can you use a functional decomposition diagram (FDD)? Describe how to make an FDD.
arrow_forward
Please do not give solution in image format thanku
arrow_forward
What are the five major dimensions of feasibility study?
What are three examples of activities performed during the planning phase?
What are examples of three tasks involved in the requirements-gathering and analysis phase?
arrow_forward
What is the proper role of the operations function in product design?
arrow_forward
anu
Describe what is remanufacturing? Explain in detail at least 3 benefits of using remanufactured products.
arrow_forward
strategic goals for a product “plywood made with papers”?
arrow_forward
You are hired as a consultant for Cool Zone Inc. The company currently has a 1-year contract for the production
of 200,000 fuse-plugs for a new state of the art off-road vehicle. With an increasing demand for these vehicles,
The owner however, hope that the contract will be extended which will result in increased volume next year. Cool
Zone has developed cost for 3 alternatives namely: General-Purpose Equipment (GPE), Flexible manufacturing
System (FMS) and expensive but market dominant machine (DM).
The cost associated with labour, raw materials and equipment per unit produced is as follows: GPE is $15, while
DM and FMS have an associated cost of $13 and $14 respectively. The cost associated with FMS is $200,000,
GPE $ 100,000 and DM $500,000 respectively. Regardless of the decision made, the company has to produce a
total of 200,000 fuse plugs.
(a) Based on the information above, which is the best option for the contract? What technique was used to
determine your answer? Provide an…
arrow_forward
Perform a "product-by-value" analysis on products A, B, C, D, and E.
A
$0.85
B
$0.55
Total Contribution $117,000 $87,000 $54,000
C
$1.05
Unit Contribution
S
The list of products in descending order of their individual dollar contribution to the firm:
The list of products in descending order of their total dollar contribution to the firm:
Based on the product-by-value" analysis, which products are the 3 lowest in total dollar contribution and, therefore, possible candidates for replacement?
should be investigated for replacement
Products
D
$1.65
$61,000
E
$0.85
$76,000
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Related Questions
- Subject: Business Process Reengineering Q#2: Define Kaiza Vs Business process reengineering implementation?arrow_forward4. FMEA has been used in the manufacturing industry for quite some time. Some critics has been saying this concept is less valuable to system manufacturing compared to component manufacturing. What is your opinion on this issue, provide your argument to support your choice.arrow_forwardpls helparrow_forward
- 8 In the analysis of user needs and requirements of the e-government roadmap development, all the following steps are conducted except: Select one: a. Establishing a user requirements concept b. Development of lessons learned concept c. Analysis of the user needs and requirements through interviews and online panels on the e-government portal d. Evaluation of current portal as well as expectations and future demandsarrow_forwardPerform a "product-by-value" analysis on products A, B, C, D, and E: Unit Contribution Total Contribution A $0.75 $63,000 Products B $0.33 $82,000 C D $1.25 $0.85 $95,000 $115,000 Arrange the products in descending order of their individual dollar contribution to the firm: E $0.75 $57,000 Arrange the products in descending order of their total dollar contribution to the firm: Based on the "product-by-value" analysis, which products are the 3 lowest in total dollar contribution and therefore possible candidates for replacement? should be investigated for replacement.arrow_forwarda.explain the product life cycle theory ? note: sir pls give me introduction to conclusion. thank you.arrow_forward
- What is the 1- long term goals 2- intermediate term goals 3- short term goals for washing cars servicearrow_forwardDesign Within Reach (DWR) Design Within Reach (DWR) is one of the leading hardwood furniture manufacturers. While DWR has many small competitors, none of them controls a significant market share. Like most furniture manufacturers, DWR sells its products to a wide variety of small furniture stores, none of which represents a large percentage of DWR's sales. DWR can choose among many wood (an undifferentiated commodity) suppliers to find the best price and delivery. The growth rate of the hardwood furniture industry has slowed considerably in recent years. Many consumers purchase "IKEA type" furniture made of composite wood, which is substantially less expensive than hardwood furniture. The level of direct competition in the hardwood furniture industry can best be described as moderate because the slowing growth rate offsets the numerous firms in the industry. low because of the numerous firms in the industry and the slowing growth rate low because of the slowing growth rate and the…arrow_forwardSubject: Business process reengineering a) What is KAIKAKU and where it can be implemented, also define its benefits, give examples? b) What is the difference between DMAIC vs DMADV?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning