C201 Chapter 12 Quiz
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C201 Marketing -Product Strategy/Chapter 12 – Quiz
1) Crafty Covers Inc. (CCI) sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that CCI is a a) limited-function merchant wholesaler.
b) merchant wholesaler.
c) rack jobber.
d) drop shipper.
2) Where does the supply chain begin?
a) Creation of the good or service
b) Delivery of the good or service to a marketing intermediary
c) Producer
d) Delivery of raw materials
3) For which of these products, store image is unimportant?
a) Business products and specialty products
b) Shopping products and specialty products
c) Specialty products and unsought products
d) Convenience products and unsought products
4) Goods and services are classified as either consumer or business, depending on the
a) amount of service required on the item
b) buying motives of the purchasers
c) cost of the particular item
d) purchasers of the particular item as consumers or businesses
5) A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain. They bring in potential recipients in order to make sure that the prostheses
are functioning well with different injury types. Which of the following stages of product development
does this scenario represent?
a) Focus group testing
b) Concept testing
c) Test marketing
d) Commercialization
6) Natural resources, such as iron ore used in producing finished goods, are classified as
a) accessory equipment.
b) supplies.
c) raw materials.
d) component parts and materials.
7) Life insurance and burial services are examples of which type of products?
a) Specialty products
b) Shopping products
c) Unsought products
d) Convenience products
8) Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Brady will be purchasing a(n) _____ product.
a) convenience
b) shopping
c) specialty
d) accessory
9) In a process called the _____, products pass through a series of stages from their initial appearance to their decline.
a) wheel of retailing
b) product identification
c) pricing cycle
d) product life cycle
10) Alberto works for Kahl Inc) an electronic goods manufacturer, and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests,
and functioning prototypes. Alberto is working in which stage of new-product development?
a) Test marketing
b) Screening
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Related Questions
9. Is this statement true or false? Explain. "If a retailer is effective, but its suppliers are not, then errors and delays in supply from the manufacturer or logistics services provider will impact the retailer and the retailer’s consumers, either in terms of higher prices or stock-outs (no products available on the store shelves)."
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27. Which of these belong in ‘support activities’ category?
Inbound logistics
Outbound logistics
Sales
technology
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Please do not give solution in image formate thanku
This question requires you to reflect on your knowledge and understanding of procurement management as a component of supply chain management. You are required to write a one-page report where you reflect on:
• The role of procurement management as a critical component of supply chain
management.
• Your experience of learning the discipline of procurement management. Which areas of this
module did you find most interesting and challenging to learn about?
• Do you think you would want to work in public sector procurement, given the significant number of incidences of misappropriation of funds? Why/why not? (i.e., do you think you
would be able to make a difference?)
• Do you think you have the correct set of ethics to enter into a procurement position given
the influence managing large amounts of money may have on an individual? Why/why not?
• Which component within the procurement management discipline you enjoyed learning
about the…
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Explain the nature of recommendation of poslaju company in terms of:
1. Collection
2. Warehouse
3. Distribution
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Mattress Wholesalers, Inc. is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7.46 million and inventory was $1.52 million. This year, costs of
goods sold is $8.64 million and inventory investment is $1.61 million.
a) What was its weeks of supply last year?
Inventory
Inventory
=
Sales per Week Cost of Sales/52 Weeks
Weeks of Supply=
-
b) What is its weeks of supply this year?
Inventory
Inventory
Sales per Week Cost of Sales/52 Weeks
c) Is Mattress Wholesalers making progress in its inventory reduction effort?
Since the number of weeks that cover the supply has
Weeks of Supply =
10.60 (round your response to two decimal places).
=
9.69 (round your response to two decimal places).
F
Mattress Wholesalers is making
in its inventory-reduction effort.
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What was the packaging system of pepciCo supply chain management.
(Answer should be free of plagiarism and should have proper facts and figures with relevant examples)
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Differentiate supply chain management to demand chain management. Explain thoroughly.
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a) Explain five (5) ways in which electronic systems can be used in the sourcing process.b) Describe five (5) ways in which added value may be created for a buying organization through an effective sourcing process c) With examples, explain the various forms of unethical behavior practiced in the procurement profession.
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Evaluate the main challenges faced by a retail enterprise in the Far South of Santa Catarina. (Using the attached)
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Please assist with the attached, and kindly advise? thanks
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Mattress Wholesalers, Inc. is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7 46 milion and inventory was $1 49
milion. This year, costs of goods sold is $8.59 million and inventory investment is $1.63 million
a) What was its weeks of supply last year? weeks (round your response to two decimal places)
b) What is its weeks of supply this year? weeks (round your response to two decimal placea)
c) Is Mattress Wholesalers making progress in its inventory reduction effort?
Since the number of weeks that cover the supply has
V Mattress Wholesalers is making
in its inventory-reduction effort
negative progress
no progress
progress
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1. Draw generic supply chain process for colgate toothpaste product.
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1. Logistic network through which unwanted or excess products by resellers or consumers is classified as:
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This is a sub topic of management which is retail.
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7.
Describe the factors that impact the supply of the Samsung company’s main products/services
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Questions 1:
The objectives of procurement and purchasing function at the organization have evolved far beyond the traditional mantra of ensuring we "get a good price!" Discuss how this role has changed. Explain the major objectives of procurement and purchasing function in the organization. Provide relevant examples to support your answer
Questions 2
Improving the Procure-to-Pay ("P2P") system involves automation of all transactional activities associated with the thread of events that occur from the time of buying a good or service, through the release mechanism, to the point of Issuing payment. Elaborate the steps in Managing the Procure-to-Pay Process. Provide relevant examoles to support your answer
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Mattress Wholesalers, Inc. is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was
$7.52
million and inventory was
$1.55
million. This year, costs of goods sold is
$8.62
million and inventory investment is
$1.64
million.
Part 2
a) What was its weeks of supply last year?
enter your response here
weeks (round your response to two decimal places).
Part 3
b) What is its weeks of supply this year?
enter your response here
weeks (round your response to two decimal places).
Part 4
c) Is Mattress Wholesalers making progress in its inventory reduction effort?
Since the number of weeks that cover the supply has
▼
increased
decreased
not changed
,
Mattress Wholesalers is making
▼
progress
no progress
negative progress
in its inventory-reduction effort.
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Elaborate supply chain is an evolving supply process.
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Differentiate b/w
a) Public and Private Warehouses
b) Centralized and de-centralized warehouse
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This question requires you to reflect on your knowledge and understanding of supply chain management.
• If the procurement process for inventory is not ethically done, what do you think would be the impact on organisations?
• Do you think the individual responsible for managing inventory i.e., performing ABC analyses or tracking inventory through a warehouse needs to be analytical? Why or why not?
• Would using artificial intelligence through computer programs give a non-analytical person an advantage?
• Could a career in inventory management be the future for you? Why or why not?
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HW
Using the Internet, search for commercial IDPS systems. What classification systems and
descriptions are used, and how can these be used to compare the features and components
of each IDPS? Create a comparison spreadsheet identifying the classification systems you
find. Which of these IDPS systems would you choose for an imaginary institution (please
select one institution and be specific about it, like hospital, bank, online commerce,
university, factory, etc.. )? Why?
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7-
Service marketing is purely applicable to:
a.
All multinational companies
b.
Insurance companies and banks
c.
All industrial units
d.
All production houses
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In marketing, what you get minus what you give up is best known as which of the following?
Question 2 options:
a)
Goods
b)
Value
c)
Price
d)
Distribution
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5. What is supply and what are its approaches/types ? Mention them.
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The following table shows financial data (year 2009) for two US retailers: Save-A-Lot Retailers and Wally’s Mart.
Assume that both companies have an average annual holding cost rate of 20% (i.e. it costs both retailers $2 to hold an item for one entire year that they procured for $10). *Refer to attached image*
How much lower, on average, is the inventory cost for Save-A-Lot compared to Wally’s Mart of a household cleaner valued at $50 COGS? Give your answer in terms of dollars. Assume that the unit cost of the household cleaner is the same for both companies and that the price and the inventory turns of an item are independent.
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Related Questions
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