C201 Chapter 12 Quiz

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Western Governors University *

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C201

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Marketing

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Apr 3, 2024

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C201 Marketing -Product Strategy/Chapter 12 – Quiz 1) Crafty Covers Inc. (CCI) sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that CCI is a a) limited-function merchant wholesaler. b) merchant wholesaler. c) rack jobber. d) drop shipper. 2) Where does the supply chain begin? a) Creation of the good or service b) Delivery of the good or service to a marketing intermediary c) Producer d) Delivery of raw materials 3) For which of these products, store image is unimportant? a) Business products and specialty products b) Shopping products and specialty products c) Specialty products and unsought products d) Convenience products and unsought products 4) Goods and services are classified as either consumer or business, depending on the a) amount of service required on the item b) buying motives of the purchasers c) cost of the particular item d) purchasers of the particular item as consumers or businesses 5) A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain. They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types. Which of the following stages of product development does this scenario represent? a) Focus group testing b) Concept testing
c) Test marketing d) Commercialization 6) Natural resources, such as iron ore used in producing finished goods, are classified as a) accessory equipment. b) supplies. c) raw materials. d) component parts and materials. 7) Life insurance and burial services are examples of which type of products? a) Specialty products b) Shopping products c) Unsought products d) Convenience products 8) Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Brady will be purchasing a(n) _____ product. a) convenience b) shopping c) specialty d) accessory 9) In a process called the _____, products pass through a series of stages from their initial appearance to their decline. a) wheel of retailing b) product identification c) pricing cycle d) product life cycle 10) Alberto works for Kahl Inc) an electronic goods manufacturer, and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Alberto is working in which stage of new-product development? a) Test marketing b) Screening
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