Unit 2 IP Understanding Your New Target Market

Your city is planning  to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include  in your press release? 3. What other community assets may you solicit to support the marketing program?

Forwarded Question 2 Discuss four (4) segmentations that would help the bank to expand the e-wallet market.

I need help explaning the quehstion and showing it step by step  4. Selling expenses are expected to be about 12 percent of sales and Sue is expecting to undertake extensivemarketing and promotion efforts throughout Texas after the business is opened. It is expected that theseadditional promotional expenses will be about $50,000 in 2013 only.

While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketing

3. Recommend a strategy for growing the Membership Purchase service by effectively integrating the intellectual property and e-commerce components of Bilibili.

Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 9–10, what advertising actions might you take to increase revenues from (a) dormitory students, (b) dinners, and (c) after-dinner snacks consumed by night commuter students?

Who is the target market for H&M regarding couponing?

A debit card with the benefits of a credit card- "safe, secure and teaches you about financial literacy". This card will help you to dip your toes into the world of finance.  a. Develop a marketing Strategy that includes the 4 P's ( product, Price, Place, Promotion). Explain how each element will be tailored to the target market and contribute to achieving objectives.

What are the components needed for a marketing plan for a financial services company contained to a local scale (i.e. perhaps to one state only)?

PHAUCH insurance aims to achieve market leadership in the insurance industry by providing excellent service delivery and superior customer experience for its customers and generating profits by means of customer satisfaction. Demonstrate in your report to Management how PHAUCH insurance can formulate a set of marketing tools to pursue its marketing objectives in the target market.

please answer within 30 minutes.

GoPay is the current digital wallet market leader in Indonesia with OVO, DANA, LinkAja and ShopeePay as competitors. What is the strategy of the potential market leader for GoPay? What is the market position of OVO, DANA, LinkAja and ShopeePay?

Imagine your retail shop is going into bankrupcy during this economic crisis due to COVID19. You are trying to revive back your business by venturing into an online store. Now you have to focus on selling brands rather than selling products. How do you change the perception of your customers using the issues below: Issues in consumer imagery: 1.Product positioning and repositioning 2.Positioning of services 3.Perceived Price 4.Perceived quality 5.Store service image 6.Manufacturer’ image 7.Perceived risk

To provide education on investment knowledge and skills for people in Hong Kong, the Hang Seng University of Hong Kong (HSUHK) will offer investment classes in 2022. Write up a marketing plan for this new service. The budget for offering this new service is HK$10 million. Make sure you have included the following parts in your marketing plan: Background of HSUHK Description of the new service SWOT analysis Marketing objectives Target market Marketing mix strategy (7Ps) (You should include a service blueprint when you mention “process”.) Budget Control

Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?

P3

How does WhyFarm by Alpha Sennon make revenue to continue functioning? How many sources are there and what are their advantages and disadvantages?

Suppose Porsche is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign? Suppose now that Porsche is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?

With respect to the extract, identify and discuss the key functions performed by amazons marketing team.

Explain working of following e-business models – using examples of different companies.(a) Store Front Model (Shopping Cart vs. Shopping Mall)(b) Auction Model (Plane Auction vs. Reverse Auction)(c) Portal Model (Horizontal vs. Vertical Portal)(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)

Property and casualty insurance can be marketed under different marketing systems. Compare the independent agency system with the exclusive agency system with respect to each of the following: a. Number of insurers represented by the agent. b. Ownership of policy expirations c. Differences in the payment of commissions

Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multiplatform market research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be—watching TV, online, in their homes, or in stores. How does Nielsen track all this activity? The veteran research firm has established effective methods of recording consumer activity, from retail scanner data to household panels to monitoring social networks. As data are captured, they are transferred to a Nielsen data warehouse, where they are matched to the right individual and added to the terabytes of information Nielsen already possesses. Through data sorting and analytics, Nielsen cuts through billions of daily transactions to deliver clear consumer insights to clients. After viewing the video…

Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multiplatform market research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be—watching TV, online, in their homes, or in stores. How does Nielsen track all this activity? The veteran research firm has established effective methods of recording consumer activity, from retail scanner data to household panels to monitoring social networks. As data are captured, they are transferred to a Nielsen data warehouse, where they are matched to the right individual and added to the terabytes of information Nielsen already possesses. Through data sorting and analytics, Nielsen cuts through billions of daily transactions to deliver clear consumer insights to clients. After viewing the video…

Making reference to the attached case information - identify and describe 4 external factors to direct distribution. using reference to to case attached to support your answer.

If the Super Bowl 2012 had a 40.5% rating and you ran your ad two times, first one during the first half and second times during the second half. However, it is estimated that 1/3 of the viewers do not watch the second half and new 1/3 of the viewers start watching the game in the second half. Then GRP would be equal to ____ A.81 B.40,5 C.54 D.2 E.none of the above

OM2. Many entrepreneurs are very successful in planning and starting a new business.   Entrepreneurs are even very effective in operating their new business. However, many   entrepreneurs have trouble during the growth phase of their business. Please discuss   managerial concerns that entrepreneurs experience while growing their businesses.

a) Discuss the common mistakes that entrepreneurs often make in their first year of trading.  And Explain how you will avoid making these mistakes in your business.

Imagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.

You have your own retail (cloth) start up in US and you are allocated with 40,000 USD in total marketing budget for three years. How will you allocate the budget per year for different digital marketing activities to get customers and revenue? You need to use a combination of digital advertising strategies like Social media marketing, PPC, display advertising, Search engine marketing. SEO, Email marketing, influencer marketing, content marketing etc. 1. Mention for which marketing activity what will be cost allocated per month.? On which criteria will the amount be allocated? In other words, mention the marketing budget outline for each activity for each month. 2. Also, mention the predicted outcome of these marketing activities on your business.

The goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationships

Explain, what would be the Advertising objectives that you would set for the following situations: Brand of health drink only for the urban market and that too be concentrated in the metro cities. Brand of apparels that is wrongly perceived as a low purchase item.  Your brand of cold drink has been negatively targeted in your competitor’s advertisements. You have tied up with a bank that will provide the loan for the purchase of your brand of automobile.  Festival season means marketing opportunity for your brand of fast food. You want to make it a family affair and give some add on’s to your customers, but for a limited period of time.

Discuss the ESG framework and provide at least three reasons as to why it has become a popular measure for investors researching individual companies.

Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.