SWOT Analysis Assignment for Five Guys Burgers and Fries (1)

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Tulane University *

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4010

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Marketing

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Jan 9, 2024

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docx

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SWOT Analysis for Five Guys Burgers and Fries (5 points) Using the case study from Chapter 4 as a reference, conduct a SWOT analysis for Five Guys Burgers and Fries. Identify the company's internal strengths and weaknesses as well as the external opportunities and threats (list on table below, expand if needed). You can utilize the table provided or opt for another SWOT analysis template of your choice. For guidance on categorizing items as strengths or weaknesses, consider the VRIO framework. Table: Strengths Weaknesses Internal Opportunities Threats External
(5 points) Strategic Alternatives After completing your SWOT analysis, devise four strategic alternatives. Use the 4-step process detailed below (see text pages 160-161 for reference). For each of the steps, provide a concise strategic statement for Five Guys, limiting your response to one or two sentences maximum per step. 1) Focus on the Strengths – opportunities quadrants (left side) to derive “offensive” alternatives by using an internal strength to exploit an external opportunity. 2) Focus on Weaknesses- threats quadrants (right side) to derive defensive alternatives by eliminating or minimizing an internal weakness to mitigate an external threat. 3) Focus on the Strength – Threats quadrants (top left, bottom right) to use an internal strength to minimize the effect of an external threat. 4) Focus on the Weaknesses – Opportunities quadrants (top right, bottom left) to bolster an internal weakness to improve its ability to take advantage of an external opportunity. Please submit as one word document attachment by class time on Tuesday, September 19 th .
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