BUS343 WEEK 3 DIS 2

.docx

School

Ashford University *

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Course

343

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

Uploaded by jgething

Evaluate the ethics of exploiting a culture’s norms and values for product promotion. In general, marketing efforts are executed with the obligation to promote a product , service, and /or message to a targeted audience for trade actions. It is seen as unethical to exploit cultural norms to promote a product. Using culture for advertising purposes may be offensive to other cultures. Culture generally deals with patterns and symbolic structures of human activities that give it such importance. Using cultural practices to promote products is seen as unacceptable. There are laws in every country that need to be followed when advertising products. It is important to understand the laws in each country before attempting to promote products. Explain the cultural and societal issues that would be important to consider when developing a specific marketing strategy for this product. In marketing, acquiring the target consumer demographics that identify consumer behavior, cultural perspectives, and purchasing tendencies. Accommodating those aspects and others determines the degree of success for an organizations business performance and actions. Adaptation does not require business executives to forsake their ways and change to local customs; rather executives must be aware of local customs and be willing to accommodate those differences that can cause misunderstandings (Cateora et al., 2020). The new marketing strategies that were initiated were met by controversy for the degradation of darker skinned people as well as gender discrimination. Those aspects of marketing actions for Fair & Lovely brand defines the barrier to changed they may have had. Reasons for the barriers could have stemmed from societal norms and cultural composition that were ingrained from religious and historical backgrounds. Describe the legal considerations that should be kept in mind when promoting this product. Specifically concerning advertising, market environment research should be conducted for producing efforts that adhere to local laws that govern marketing internationally. Finding the demographic categories that are susceptible to the use of the product without any legal infractions by advertising or product composition would be key to successful promotions. With 70 years of experience and prosperity in the consumer goods industry, this company should be able to maintain it prominence and reputation with the changes in business practices and marketing efforts that they have initiated domestically and internationally. References Cateora, P. R., Money, B., Gilly, M. C., & Graham, J. L. (2020). International Marketing (18th ed.). McGraw-Hill Education. December 2, 2023, https://platform.virdocs.com/read/624785/1/#/4/2

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