Group Case- Apple, Inc

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DeVry University, Chicago *

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6355

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Marketing

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Jan 9, 2024

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docx

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7

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Group Case Report Apple Inc. MKTG 6355- Dr. Yang Alexandra Doukakis Kenneth Fields
Abstract In this essay we will explore the following article; Apple Case , which discusses the complexities of Apple Inc.’s supply chain specifically focusing on its flagship product, the iPhone and how it sets itself apart from competitors. Apple has an approach to managing its supply chain operations by integrating elements, including in house research and development in the United States, manufacturing in Asia, and a vast network of global suppliers. This stands in contrast to the industry practice of outsourcing. Furthermore, we will analyze some of the advantages of Apples supply chain strategy as well as address challenges that Apple may encounter, such as maintaining supply chain agility as their product lines expand and technologies evolve. In response to these challenges, we will provide recommendations from Jessica Grants an analyst at BXE Capital and the insights she offers Phillip Duchen, the vice president of the company. Additionally, we will present an analysis between Apples supply chain and that of Wal Mart. While both companies are leaders in supply chain management, within their industries they differ significantly in terms of focus—Apple emphasizes product development while Wal Mart focuses on logistics and retail distribution. This comparison will give us an understanding of Apples position and strategy, in the global supply chain landscape.
In the world of consumer electronics Apple Inc. Stands out for its supply chain management particularly when it comes to their flagship product, the iPhone. Unlike others, in the industry who rely on third party services, Apple takes an approach by internalizing product development, manufacturing and global sourcing. This allows them to achieve efficiency and quickly adapt their production to meet market demands. Their ability to innovate rapidly and keep up with consumer trends is enhanced by their short product development cycles. As technology advances and Apple expands its product lines, they face the challenge of adapting their supply chain to maintain their agility. This involves managing relationships with suppliers while also addressing sustainability concerns. Jessica Grant, an analyst at BXE Capital suggests that Apple should consider diversifying their assembly locations and investing in technology to reduce reliance on any region. Strengthening partnerships with suppliers like Samsung can also provide advantages. On the other hand, when comparing both Apple and Walmart, Walmart follows a strategy by relying on a broad network of vendors for sourcing various products. Although this differs from Apples approach on a manufacturing it highlights Wal- Marts commitment, to maintaining a diverse supply chain. Both Apple and Wal Mart have showcased supply chain innovation, each, with their distinct approaches despite their differing strategies. Apple originally focused on computers, but gained prominence when they introduced the Macintosh in 1984. Nowadays, they are renowned for their cutting-edge designs and top-notch products in the consumer electronics, computer software and online services markets. The iPhone, launched in 2007, has been a revenue generator for Apple and is a crucial component of their business model.
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