q4q5

.docx

School

University Of Arizona *

*We aren’t endorsed by this school

Course

421

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

1

Uploaded by kaseyl511

The Juno Medical Group is not meeting its patient volume goals and does not have a contingency plan developed. The organization would like to forecast volume for the next 1 to 2 years and develop if–then contingency plans based on volume changes. Which of the following is a NOT a good contingency for this situation? If volume decreases by 15% in Year 1 and continues, review provider and staffing models and staffing levels and determine whether current levels are needed into the future. Option for early retirement of providers and staff. Continue to use the same marketing plan and trust all will work out. If volume decreases by 25% in Year 1 and continues into Year 2, consider being acquired by local health system to bolster patient volume and community impact. If volume increases, stay on course and analyze data to see whether there are new seasonal trends or disease trends that caused a one-time reduction. The option that is NOT a good contingency for the situation described is: Continue to use the same marketing plan and trust all will work out. This option lacks a proactive and specific response to the issue of not meeting patient volume goals. Relying on the same marketing plan without a contingency or adjustment plan is a passive approach that may not address the underlying challenges the Juno Medical Group is facing. In situations where goals are not being met, it's crucial to have contingency plans that involve proactive measures, analysis, and potential adjustments to strategies.
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