GRAD695 - Assignment 2

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Purdue University *

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695

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Mathematics

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Apr 3, 2024

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docx

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GRAD 695 Topic Approval Form Student Name: Can Ergelmis Student ID : 297116 Instructor : Dr. Anjali Barnick Topic Title: Conversion Application Programming Interface (API) in Digital Marketing and Project Management GRAD 695 Project Management Research Paper Capstone Options and Description The intent of this approval form is to ensure that students in GRAD 695 select a topic that is related to agile or traditional project management and appropriate for their capstone experience. CPT students should choose a topic related to their area of employment. Topics should be based in a current problem or issue within the field of project management using the 5W process outlined below. The following table provides some examples to explore while developing your own topic of interest: Examples: Adapting Agile Project Management in Regulated Pharmaceuticals Soft Skills Influence in Project Managers in the Cloud Space Applying Lean to Global Software Development Risk Assessment in Automotive Durability Testing Challenges of Using Scrum in Globally Distributed Teams GRAD 695 RESEARCH TOPIC APPROVAL FORM JUN 2019 1 Who Project Managers Project Teams Customers Sponsors Product Owner Scrum Master What PM Knowledge Area PM Methodology Agile Ceremony Lean Concept Industry Challenge When PM Process Group Life Cycle Stage Where Industry/Field Organization Type PMO Why/How Cause/ Effect Success Strategies Key Factors Triggers
Unacceptable criteria that will result in a failing grade: Topics NOT related to agile or lean project management Topics that address an operational issue versus a project management issue Papers that do NOT address a current problem/issue being faced or simply provide a historic/ chronological/descriptive overview of a topic Topics that too closely replicate existing thesis topics (see HU Digital Commons and HU PMGT website ) GRAD 695 Topic Description : In 100 words or less, please describe your topic, the current issues which surround it and how it relates or adds to agile or traditional project management. Conversion Application Programming Interface (API) is a commonly used tool in today’s world. However, there are still so many marketers that use web pixels that are simply outdated and not as effective as conversion APIs. I will research the implementation of these conversion APIs in websites to track user data and send marketers relevant information to focus their targeted ads for various contexts. Ultimately, I believe that conversion APIs can be extremely powerful for different projects and project managers and marketers can really benefit from this technology. GRAD 695 Instructor Response : Approved Requires More Information or Correction Project Management Signature: _______________________________ Date: _____________ GRAD 695 RESEARCH TOPIC APPROVAL FORM JUN 2019 2
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