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Baruch College, CUNY *
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9163
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Medicine
Date
Dec 6, 2023
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docx
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Uploaded by stolobrt
Memorandum
To: Elaine Brennan, Head of Montefiore Hospital
From:
Wagner Consulting Analyst
Date: April 17, 2019
Re: Promoting Care Center Model and Balanced Scorecard to Improve Montefiore’s Performance
Executive Summary
Known for its commitment to social service and scientific progress, Montefiore began suffering from
management and financial challenges in the mid-1990s. Firstly, there was misalignment between what
Montefiore said their mission was – focusing on patient care – and what clinicians wanted to focus on,
which was academic research and teaching. Secondly, decreased revenues from generous payers,
increasing presence of price-sensitive payers, and fierce competition began to compromise
Montefiore’s financial and market position. While you have made great strides in developing care
centers and implementing the balanced scorecard approach, there is opportunity for growth and
improvement by: a) addressing clinician challenges by involving them in decision-making and b)
working more closely with internal telecommunications team to disseminate information about the
balanced scorecard and team restructure to middle management and clinicians.
Background
Montefiore has experienced much change since its founding in the late nineteenth century. In the mid
1950s, Montefiore formed a partnership with the then-newly formed Albert Einstein College of
Medicine by agreeing to operate Einstein’s patient-care facility. To address management and financial
challenges, you have developed two action items: moving to a divisional structure using a care center
model and using the balanced scorecard to set broad and local strategy. However, challenges remain
with clinician buy-in for these two ideas. For the former, there is concern around smaller departments
not being assigned to a care center
and
about certain service lines being too siloed. For the latter, there
have been challenges in creating opportunities for clinician leadership at the broad and local levels to
inform each other’s balanced scorecard priorities.
Recommendations
Addressing Clinician Challenges by Involving Them in Decision-Making
In implementing and executing against the care center model, there has been opportunity to empower
nursing staff and understand the linkages between support centers and patient care. However, there are
still concerns from clinical team members about service lines being siloed and about the management
of non-care center service lines. The best way to address these challenges is to directly solicit feedback
from these clinicians about what
they
think would work best. If physicians believe that it is worthwhile
to distribute the smaller service lines across one or two new care centers, then that can be an idea worth
engaging. As for service lines being siloed, it would be necessary to obtain data that might support this
claim. The best way to do this might be to look at employee and patient feedback, as well as quality
scores among patients with complex comorbidities. The importance of the former is that employees
can indicate what might be hindrances to their workflow (ex: extra steps necessary to obtain
information from a different care center for the same patient), while patient feedback can help you
understand where there might be efficiency gaps. Looking at quality scores will be important in
understanding what the direct outcomes are of restructuring teams in this way. Being able to come back
to clinicians with evidence that can support—or deny—their claims will be necessary to gain trust.
Ensuring Communication about Balanced Scorecard among Clinicians and Middle Management
While the development of the balanced scorecard has been fairly coordinated and decentralized, it is
missing key perspectives from clinicians and middle management. This is primarily because these
populations have been treated as “consultants” or left out entirely and have not been meaningfully
involved in the actual process from the beginning. The best way to get them involved is to ensure that
they have access to complete information through consistent communication. For example, you have
an opportunity to work with the VP Ancillary Services’s telecommunications team to ensure that
clinicians and middle managers understand what the purpose of the balanced scorecard is, and, more
importantly, the rationale behind its creation. For clinical leaders in particular, it needs to be made clear
that while the balanced scorecard’s primary focus is on financial sustainability, there is a more mission-
driven way to design the scorecard.
Implementation
I present these recommendations, in the order specified, to ensure that care center concerns are
addressed and communications are streamlined:
1.
Partnering with physician and nursing leaders – particularly those who are vocal about their
concerns with the care center model—will be essential to coordinating care across service lines.
As such, you should coordinate with the nursing directors and heads of the various service lines
(through the patient care services structures) to collect their concerns and see what they think
the best way to coordinate these service lines might be. You can set up recurring meetings to
ensure that you can build a robust care center structure for these remaining service lines. It will
also be important to increase coordination across care centers to ensure departments are not
siloed – as such, meeting with the care center leaders and develop a robust meeting schedule
with them to create a platform to speak about different patients.
2.
Working alongside the Telecommunications team under the VP Ancillary Services, you will
need to develop a strategic communications plan to share out information about the balanced
scorecard to clinicians and middle management. At first, it will be necessary to analyze existing
communication channels and learning to leverage those; however, creating a feedback
mechanism will also be paramount.
Conclusion
Alternatively, you can continue to push through the care center structure and balanced scorecard
without accounting for these dissenting or qualifying voices. This may continue to cause tension
throughout Montefiore, especially during a time when your focus should be on retaining clinical talent
and improving financial performance. While Montefiore is focusing on success for the future, the
above recommendations will not only strengthen relationships across different departments and
between different functions, it will also build trust among all levels of leadership. Ultimately, these
approaches can support improved finances and re-establish Montefiore’s place as a trusted medical
center in the Bronx.
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