Workbook 2 CDNMCP01 2023 Eddition

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School

Australasian College of Natural Therapies *

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Course

10510NAT

Subject

Medicine

Date

Jan 9, 2024

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pdf

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CDNMCP01 MANAGE AND PROMOTE THE COSMETIC PRACTICE ASSE SSME NT T ASK 1 -WORK BOOK 2 Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 1 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx PLANNING THE COSMETIC PRACTICE ASSE SSME NT MARK IN G SHEE T Student Name Accredited Course 52850WA Advanced Diploma of Cosmetic Dermal Science 52854WA Graduate Diploma of Cosmetic Dermal Science M ARK IN G & FE EDBACK Date of Assessment Assessment Feedback Completed Satisfactorily Satisfactory Not Yet Satisfactory Assessor Declaration I confirm that I have provided feedback to and advised the above-named student of the outcome of this assessment task. Assessor Name / Signature Date

Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 2 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx WORKBOOK INSTRUCTIONS Ensure you have opened this workbook and followed the on-screen instructions before typing directly into the workbook. If you use another format or preview, your assessor will not be able to provide you with feedback. Once complete, please save a copy for yourself and upload a completed version to your assessor via the student portal. You can obtain the answers for the activities through the online lectures, additional reading material and Internet searches. All questions must be attempted. Feedback and assistance are available from your assessor prior to the assignments due date. IMPORTANT: Please do not copy and paste answers from lecture notes. (Please see the AACDS Study Guide / Academic Writing section if you’re unsure what this means). Before starting this workbook, you will need to review and be familiar with the Virtual Medispa case study. Refer to the facts of the case study where asked. ACTIVITY 1 - BUSINESS PLANNING Question 1 Write a business vision and mission statement for the Virtual Medispa to re-invigorate the business and to provide direction (refer to the fact scenario in Assessment 2 – Business Plan). (You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) a) Vision statement- (10 - 50 words) Yes No Remember vision describes the desired future (5 year+) aspirations of the business. Our vision at Medispa Clinic is to become a leading provider of transformative holistic aesthetic treatments. We strive to set new industry standards in client satisfaction, safety and innovation. Through continuous education, collaboration with experts we aim to offer a comprehensive range of services that can address the unique needs of our diverse clientele. Assessor’s comments b) Mission statement- (10 - 50 words) Yes No Remember mission describes what the business does or will do to reach the vision. Our mission at Medispa Clinic is to provide transformative and personalized experience for our clientele. By combining the latest advancements in holistic aethesitic treatments, our team of professional individuals are dedicated to helping individuals boost their self-confidence and achieve their natural beauty. Assessor’s comments

Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 3 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx c) Write down 5 core values of the Virtual Medispa should implement and explain how they will influence the business in meeting its new vision and mission. Yes No Core Value Explanation Example : Professionalism The Virtual Medispa will embrace Professionalism to provide clients advanced and effective cosmetic treatments and to rebuild client relations damaged by recent bad publicity. 1. Best Practice The Medispa will be maintaining a high standard in all services provided by our experienced dermal therapists and cosmetic nursesto ensure the comfort, safety and statisfaction for all our clientele. 2. Honesty Our team is dedicated to bulid a transparent and trusting relationship with our clientele by providing accurate information, honest advice and provide realistic expectations abour our treatments. 3. Competence Our team of experienced dermal therapists and cosmetic nurses are commited to stay updated with advancements within their fields and will attend relevant training and workshops to provide the highest level of care. 4. Beauty By delivering high quality treatments and services, our clients can expect each treatment to be tailored to their individual needs and goals. 5. Relationships We are committed in creating a welcoming and comfortable atmosphere, providing attentive and compassionate care, we are willing to repair and rebuild our relationship with all exsisting and new clientele. Assessor’s comments d) Develop a new business name for the Virtual Medispa Yes No 1. Use the vision and mission statement you have written for the virtual medispa to determine 4 options for a name for the rebrand of the Virtual Medispa . 2. Check the ASIC Connect website to ensure the names are available before making your final selection at https://connectonline.asic.gov.au/RegistrySearch/faces/landing/bn/SearchBnRegisters.jspx?_adf.ctrl- state=om8l946ft_12 3. From the available name options select your chosen name. (You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) Available Option 1. Faux Aesthetics and Skin Yes No

Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 4 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx Option 2 Skin Deep Aesthetics Yes No Option 3 Envy Cosmetics and Beauty Yes No Option 4 Allure Beauty Bar Yes No Chosen Medispa name: Faux Aesthetics and Skin Assessor’s comments

Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 5 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx ACTIVITY 2 - SWOT ANALYSIS Question 1 Yes No Identify and describe the current specific strengths and weaknesses of the Virtual Medispa . Also consider the industry opportunity and threats that may also impact the business. Remember Strengths and Weaknesses are internal to the business and more easily controlled. Opportunity and Threats are external influences. (You may wish to use your final answer to this question in developing your Business Plan (Assessment Task 2) Strengths Weaknesses Example: Qualified Dermal Therapist holding the Graduate Diploma of Cosmetic Dermal Science provides a broad range of knowledge of the cosmetic medical industry, technologies, and underlying skin concerns and how to best support clients. Example: No previous business experience as the Manager means they may require additional training before the clinic is run in an optimum efficiency. 1. Currently providing comprehensive services and wanting to expand. Services include microdermabrasions, chemical peels, skin needling, cosmetic injectables. 1. Therapists have not been adequately trained to be deemed qualified to be able to perform dermal services that the owners are wanting to implement. 2. Qualified Cosmetic Physician that is in high demand, brings a broad range of knowledge of the cosmetic aesthetics industry which aids in supporting clients concerns. 2. Owners are showing little initiative on improving their business and are often overseas leaving the staff and business to fend for themselves 3. Staff are eager to learn new treatments and wanting to have a better understanding of dermal therapies 3. There is no business plan, policies or protocols for procdedures in place, indicating staff members are not providing equal experiences for the clientele 4. Arancha's background in beauty indicates that she is commited to staying updated with the latest industry trends. 4. Formal documentation such as payroll, employee records and stocktake may not be accurate as there has been no formal training provided. 5. Recent investment in state of the art IPL equipment allows them to offer cutting edge treatments. 5. New leadership will be opposed as one particular staff member is not happy she did not get a promotion. Opportunities Threats Example: Strong local economy in Western Australia has meant that there has been sustained demand for luxury goods and services. Example: Legislation regarding future of IPL use uncertain and changes to this could impact the ability of some of the therapists to perform some key treatments depending on the state they are working. 1. Studies are showing the cosmetic medical industry is on high demand post pandemic, a lot of Australians are considering non- invasive/invasive procedures. 1. New legislation regarding cosmetic injections implements new safety measures and tougher advertising requirements. 2. Since Australia begun trading with India, Indian migration numbers have since increased which currently make up 11% of the ACT population, creating a new market of clientele. 2. As there is a high demand for cosmetic aesthetic services, there have been several new business' opening which can affect consumer numbers

Niche Education Group Pty Ltd AUSTRALASIAN ACADEMY OF COSMETIC DERMAL SCIENCE ©2022 Version 2.0 10 Oct 2022 6 https://d.docs.live.net/e51b54898ab89bed/Documents/Dermal Science/Manage ^0 Promote the Practice/2-cdnmcp01workbook-2-establish-the- practicev20.docx 3. The ACT economy is the strongest in Australia, meaning there is plenty of business opportunities within the cosmetic aesthetic industry 3. Staffing issues can significantly impact the business ability to provide and deliver services. Insufficient staffing levels or high staff turn over can lead to decreased productivity and effciency. 4. Providing online options for clients to book and purchase products and services increases te likelyhood for the client to pick your salon over others for convience. 4. Inexperienced employees can affect the quality of customer service. If clients have to wait longer for a particular service or recevice subpar service it can lead to dissatisfaction and the loss of potential repeat business. 5. Keeping up with the lastest technology can provide the clinic with a competitive edge in the market, which often attracts a wide range of clientele. 5. Technology evolves at a rapid pace and what may be cutting edge at one point can become outdated within a few years. Investing in technology that quickly becomes obsolete may result in additional expenses as you strive to keep up with the latest advancements. Assessor’s comments

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