PHE 610 5-2 Milestone Two

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Southern New Hampshire University *

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610

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Medicine

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Jan 9, 2024

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5-2 Milestone Two: Strategic Communications Plan: Healthcare Expansion to bridge racial inequality PHE 610 Health Policy and Management Dr. Landrus Burress Southern New Hampshire University Aba Anison-Amoo October 19 th , 2023

Executive Summary We are exploring the ways in which we use public health to help bridge the gap to combat racial inequalities in healthcare. While reviewing the Racial and Ethical Approaches to Community Health (REACH) program and how it is being utilized to help combat inequalities. Along with the plan that is being put in place on a national level to help assist with this public health issue. The funding for this program is one that comes from federal grants to help create better public health access to communities in need which usually will be impoverished areas which are known to house minorities. Strategy A: Communications with Health Professionals Target Audience Description the recipient Medial staff and medical professionals. Communication Event summary ofcommunication need Social media platforms, and mails to target audience coupled with educational campaigns. Outreach programs to provide health services to vulnerable communities. volunteers to help host and give basic medical care to the surrounding community Message Objective What is the intent? The intent is to work towards a more equitable and healthy society. get volunteers to help give medical care to the local community to give access to those that are without. Timing Duration, frequency, etc This is done usually in the off hours like a weekend which is usually voluntary for the duration of the community health event. Vehicle medium (form) + channel (route) Medium: This is usually done via media department of the hospital. Channel: Through local broadcasting networks, radio promotions and flyers that are distributed throughout the community. Description of Health Literacy To combat the racial and social inequalities of minorities within rural and urban communities. Sender(s) Author, distributor, coordinator, etc. The sender will be the board of directors which will create the idea for staff to participate in the event. The Hospital administrators with organize the staff that will be working the event and supplies allocated for it. Finally, the medical staff that will work and coordinate any medical treatments done and documented and create any follow-ups for those that it is medically necessary.

Feedback Mechanism Currently available &needed avenues Available Mechanisms : This is done vial information being disseminated down form the top to the rest of the staff. Needed Avenues : Once stated there is little room for changes to stop the event only was to make it work for the board PESTLE Analysis of External Influences Political International, national, state, local, and community trends, changes, and events, such as new taxation policy, changes of government, etc This is done by Hospitals to use the community event as a tax write off and to continue receiving federal funding for community care. Economic World, national and state trends, changes, and events, such as economic cycles, inflation, interest rates trends, unemployment, etc. The economic impact for the hospital is that these types of events are costly and generate no income. However, they provide a service to the community and the financial loss is one that benefits the hospital by maintaining their status for federal funding Social developments in society: C ulture, behavior, and expectations, such as population demographics, income distribution, lifestyle changes, ageing workforce, inequality issues, etc. The social impact that an event like this can have is that it makes the hospital and staff see more approachable to the community. As well as helping to create more consistent return patients for the hospital. Technological Developments in computer hardware, software, digital media, applications, systems, other equipment, materials, products, and processes, such as new discoveries, speed of technology transfer, rates of obsolescence, etc. The technological influence it one that is good. This may allow the hospital system to gather the patient’s information and document the care received so that the care is in their records and there’s a consistent record of care. Legal International, national, and state legislative changes and potential changes, such as new industrial relations regulations, climate change laws, occupational safety and health laws, etc. The legal impact for an event like this is one that ensures that is stays in an area that keeps the staff and hospital close to minimize and legal issue that may arise for the hospital. Strategy B: Communications with Non-Health Professionals

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