News Flash #1_ Psych Research

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Mercer County Community College *

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101

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Psychology

Date

Feb 20, 2024

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docx

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1

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Sabia Mcfarlane 1/29/24 News Flash #1: Psych Research 1. True or False- Predictive models based on behavioral and psychological data from social media pages can predict factors such as political affiliation with fairly high accuracy. Answer: True 2. Identify the potential shortcomings (more than one) of the data used in studies on mass persuasion? Answer: Study of mass persuasion has shown relatively small effects. Self reported survey experiments may underestimate the impact of these tools on online news consumption. 3. What are some examples of types of data that can predict behavior more accurately than models that use only socio-demographic data, such as a person’s age? Answer: Pages people have liked on Facebook results from a personality quiz and profile photo.
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