wk2

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School

Walden University *

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Course

8340

Subject

Psychology

Date

Jan 9, 2024

Type

docx

Pages

4

Uploaded by CoachDanger7064

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2 Visual search is pervasive and active in the majority of daily activities. People must prioritize what is essential to their behavior or current focus by paying selective attention to what they observe (Moore & Zirnsak, 2017). In 1958, Donald Broadbent proposed one of the earliest theories regarding attention. Broadbent's filter model posits that communications are selected for further analysis in accordance with their physical characteristics (Mcleod, 2018). A sensory buffer, possessing an infinite capacity, receives each stimulus or message, from which one message is selected. All additional messages are momentarily retained prior to their elimination when the primary message is selected. Broadbent posits that the filter operates without considering the semantic content of any given communication. The meaning is evaluated subsequent to the filter selecting the message that necessitates attention; messages that are obstructed by the bottleneck of the filter remain unintelligible (McLeod, 2018). Akin to Broadbent's hypothesis (Cherry, 2020), the limelight model directs focus towards a specific point of interest while disregarding other visible stimuli. On the contrary, the Guided Search model of visual attention elucidates the process by which individuals discern the most probable target amidst numerous distractions and a cluttered field of view. In the initial phase of the two-step procedure, stimuli are filtered and processed in parallel prior to being forwarded to the second phase of serial processing, which is more focused and constrained. This phenomenon bears resemblance to the zoom lens model of visual attention, which posits that prior to concentrating on a specific stimulus or message, attention initially narrows in on a broad focal area (Cherry, 2020). An individual is subject to the influence of social and psychological factors. Socio-mental filters, as defined by DeGloma and Friedman (2005), are cultural mechanisms that shape our perception of each interaction. An individual's internal expectations and perception of their
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