Quick-Start Action Plan
Contents
1. Have A Responsive Website 1
Why You Should Have A Responsive Site 2
Because Social Media Consumption Happens on Mobile 2
Because It Is Preferred For SEO 2
You Are Ready For The Future 2
Don’t worry if you are still a little confused about mobile marketing especially where and when to start. You are not alone.
Plenty of companies are turning to digital marketing agencies to help them on their mobile marketing journey. There are also businesses partnering with email service providers to achieve success in this field. You can also take those paths but it is still important to have a mobile marketing roadmap that will tell you what’s ahead and what to expect.
Below are the suggested steps that you should be taking to make sure that you are getting the most out of your mobile campaign.
1. Have A Responsive Website
70% of those responding to the research have an existing mobile website that uses responsive or adaptive design. Today, virtually all websites should be mobile ready, so if you don’t already have a responsive site, be sure to update it as soon as possible.
It is important to understand what a responsive website is and why yours should be one.
First off, there are two major ways to create mobile websites:
1.Responsive design – It means a website that is coded so that it can be displayed properly in any device of any size.
2.Mobile templates – It means having a sub-domain where a mobile version of the site is located. It is
Your most important step for online marketing is building a website that adjusts for any device automatically. Responsive websites make it easier for people to find information on their phones. Your website should be easy to navigate for customers and easily updated by you, an administrator from your staff or a third-party hosting, designing or consulting company.
Next, I will compare and contrast those characteristics to the mobile site, and finally, I will make suggestions on how to reconcile the differences between the two platforms. Noting that the website consists of dozens of links and there are word constraints of this essay, I will limit the scope of this analysis to the “Home” page. Despite these margins, this analysis is relevant in other areas of the site, as the template-styled design maintains great consistency throughout the
Technology and its dynamic nature have stretched to significantly impact the mobile marketing industry, leading
Developing a separate mobile site can take a lot of resources, though responsive design technology is already gaining popularity.
Another example of a responsive website is Alyson’s responsive mini-site for her eBook series. It is as follows:
Everlast director of eCommerce Mike Ebert says that Magento also supports responsive design, which delivers the company’s web content properly on mobile and desktop screens.
With the rapid rise of mobile and smartphones, websites were suddenly in need of a way to be used and fit on a mobile phone’s web
Our webapp system forwards a hotel website user on a smartphone to a dedicated webapp for the hotel, where the popular functions that mobile users want are immediately catered for:
Today, we all jump from one device to another without blinking an eye. It would not be odd if a customer never viewed your site off of a desktop, but rather tablets and mobile devices only. Therefore, it is imperative that you have a responsive website designed to accommodate these users and their various devices. Having a responsive site also helps with the all important OmniChannel Marketing. According to the website Small Business Trends,
Both applications and mobile websites are accessed on handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.
The way we access information today is much different than it was less than a decade ago. Web pages have become increasingly more complex and more well-developed than what has ever been available previously. The introduction of dynamic and interactive web pages have catapulted the web, and the pages we access, to the forefront of the technological revolution. It has changed the way users access information, learn, shop, and even socialize. The increase in use and the demand for modern, well-built sites, continue to push web development and design to new limits. The devices used to access the web are also in a constant state of change and directly influence how web pages are displayed to an end user. Desktops PCs, tablets, and mobile phones are all mediums in which end-users utilize to access web pages. This plays an effective role in web-design which must be taken into consideration during development. Websites that do not meet a user’s needs, such as pages that do not scale or those of poor design quality, have the ability to negatively impact a business or organization. Current web design plays a vital role in the consumer- business relationship. Poorly designed websites decrease profits, undermine branding efforts, and compromise consumer trust. It is necessary to implement modern front-end development techniques to build responsive, visually appealing sites which will attract both consumers and
A responsive theme ensures that your readers get the same awesome experience regardless of the device they use and eliminates the need to pay constant attention to content set, multiple sites as well as UI consistency on different devices.
You need to optimize your page in a way that caters to mobile users. Due to the ever-increasing number of mobile users, creating a mobile-friendly design will also improve your site performance. You could even experience better conversion rates and user experience, which can again improve your SEO
Since the creation of the internet, businesses have been looking for ways to leverage the digital world. Businesses flock towards consumer trends so, today’s efforts are emphasized by mobile engagement; mobile device use is the biggest digital consumer trend.
In 2014, there were countless articles about mobile exceeding PC traffic for the first time in history. Google announced #mobilegeddon early this year, saying, “It’s the year of the mobile”. It’s almost laughable to think that someday this was news. Especially, as it’s estimated that by 2017, 85% of the world will have access to 3G (Ericsson, 2015). If this is a glimpse into the future, then businesses require a mobile strategy.