INTRODUCTION
Finding the most suitable firm is extremely crucial and could be challenging because I’m going to step into the real world for the first time. Marketing is a heart of any business and it is such a diverse field, my target is not limited to marking firms only, but also includes any business that has marketing in their operations. I am going to narrow it down and look into two marketing firms that I am most interested to do more research and identify the most appropriate firm.
The purpose of doing this report is to compare two firms that I would like to work for and decide which one is a better choice. I chose to focus my research on the companies Google Incorporation and Pinterest. My analysis is mainly focused on the
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Besides doing my job, I want to be able to take on other projects outside of my day-to-day tasks to learn and grow. This will make me more valuable to the company and help me climb the ladder.
Besides career growth, the company’s culture and value are also crucial. I need to believe in the products and services that the company produces in order to believe in the company. A company’s culture defines how the team interacts in the organization and the outside world, therefore it is critical to find out what’s the culture is because one day, it will be my DNA. A great company culture also attracts great partners, which creates success. People will want to do business with you because of what you believe in and what you stand for, not just the products alone.
The last important characteristic is a company’s environment. A company is a second home to its employees; therefore a positive, collaborative, creative work environment will retain employees in the long run, and motivates them to work harder. I want to be able to find happiness, and allow the best version of myself to shine and contribute to an already successful firm.
Company I: Google Incorporation
Background, Products and Services, Culture and Environment
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they met at Stanford University. Larry and Sergey began collaborating on a search engine called BackRub to operate on Stanford
The company main concerns are competition and to keep employees motivated. Basically what people do in an organization and their behavior will
Organizational culture could almost be considered the roots of a company. The way a company’s employees think, the way the customers feel, and the company’s decisions are made are all based around the culture that the company has laid for itself. An employee’s values, thoughts, and actions should reflect those stated in the company’s mission. Southwest Airlines and American Airlines, while both attempting to create a culture that is comfortable and pleasing to their
A company should have their main value that they pursue in their atmosphere. In order to mold a corporate culture, there are some facets that we need to consider. Leaders have to analyze the company’s charm, IQ and improvisation in order to specify ideas about values and culture. This would also enable employees to get a better understanding on how they drive the business. For instance, in Netflix, once the employees were too focused on subscriber growth, without even dealing about their expenses. The company was spending huge amounts on consuming DVDs, setting up distribution centers and ordering original programming. However, there were not even new subscribers to use all this. Therefore, the employees had to learn about their growing revenue, and what they should really focus on managing their expenses. Another example illustrates how employees in Netflix had to be reminded that there were differences between salaried professional staff at headquarters and the hourly workers in the call centers. Once, an employee in the finance team wanted to have the whole company to have direct-deposit paychecks, without being aware of the fact that hourly workers do not have bank accounts. Although this is a trivial example, this illustrates how leaders should acknowledge all the subcultures that demand for different
The third is clear communication. Clear communication is vital when you are running a business. Having clear communication means everyone knows what is going on and exactly what is expected of them to ensure the success of the business. Ethics is also a very important characteristic of success as the boss or manager should never ask an employee to do something unethical otherwise it is going to become a place that people don’t want to work at. The fifth characteristic is goal setting for team members, which would be set by the owner of the business. This is done so employees not only know they have to climb the mountain but also how it is supposed to be climbed. Without knowing employees are going to become lost at some point. The last characteristic is continues development of team members. This includes development of skills and personal development. This is essential in a business as the owner want to employee someone and see that 6 months later there has been a change in the work process which is needed in businesses such as Muzz Buzz and McDonalds. If a business can tick all of these boxes they should be halfway there!
A company’s culture can have a huge impact on employment relations. If the organisation encourages staff to be engaged and involved in how business is delivered, they are more likely to be motivated and productive and retention will be higher. Creating a good reputation outside the business can also help with future recruitment.
Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.
Google and Yahoo are two companies that compete in the Internet Information Provider Industry. They are perhaps two of the best known companies in that area. Because they both belong to the same industry, they are very similar in some aspects, but they also differ in some others. More specifically, they differ somewhat in their financial aspects. In order to provide a better understanding of their financial characteristics, different types of financial statement analyses are used. A horizontal analysis is used to evaluate a company's progress from period to period, a vertical analysis is used to judge against competitors, and financial ratios are used to assess a company's financial status and judge them against their main competitors as well as the average for their industry. Without doubt, these are very helpful tools that can be used by managers, auditors, investors and creditors who have an interest in evaluating the financial aspects of a company (Nobles, Mattison, and Matsumura 1010).
The company has a great culture with nice and friendly employees. They have a challenging and fun culture which balances competition, camaraderie, and teamwork.
Kouzes and Posner contend, “Leadership is not simply about your own values. It’s also about the values of your constituents” (p. 57). In other words, a good leader will sense the values of others around him. By realizing the values of others around him, a leader can enjoy a heartier level of commitment from them. A leader is foolish to ignore the values of others within the organization. Hans Finzel (2007) defines culture as, “the shared values and behavior that knit a community together” (p. 156). In other words, the values of those within an organization make up the culture of the organization. A prudent leader will be aware of the company’s culture if he desires to bring lasting change. Furthermore, Finzel argues, “It is impossible to initiate change in an organization without first understanding its culture” (p. 175). The basis for Finzel’s argument is that without a leader’s discernment of the shared values of the organization, change will not
After watching the Martha Stewart interview on Zappos you could clearly see that the company is highly successful. The employees seemed happy to be there and to be doing their job. The empowerment of being able to express your individuality and to be able to show your true personality. Having a CEO who encourages you to express yourself and who lets you know you’re doing a great job. This makes
In 1995, Larry Page and Sergey Brin were introduced at Stanford University as graduate students in computer science. In January of 1996, the pair began working together on writing a program for a search engine dubbed BackRub, named after its ability to do back link analysis. Next, fueled by the rave reviews that BackRub received, Larry Page and Sergey Brin began working on Google. And then in September of 1998, Google Inc. opened in Menlo Park, California and Google.com, a beta search engine, was answering 10,000 search queries every day.
It all started in 1995, when Larry Page and Sergey Brin met at Stanford University. Larry was 22 years old and a University of Michigan graduate. Sergey was 21 years old at the time and was assigned to show Larry around campus. Larry Page decided to attend Stanford University and became close friends with Sergey Brin. In 1996, Larry and Sergey collaborates the search engine “BackRub”. Stanford servers could not handle too much bandwidth from BackRub the first year Larry and Sergey was running it. The following year in 1997, they registered Google.com on September 15th. Google was created by them so; it could be a mission to organize millions of information for the world to discover. Larry Page and Sergey Brin incorporated Google in California and they opened a bank account for the established company (Google Inc., 2013).
Google was founded in 1998 by Larry Page and Sergey Bin. Founders Page and Bin met at Stanford University in 1995. By 1996 they built a search engine (initially called BackRub) that used links to determine the importance of individual web pages. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity—which until then didn’t exist. Since the start, they 've focused on providing the best user experience possible.
September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of
On September 15th, 1997, the Google domain name was registered, and on September 4th 1998 the Google company was incorporated. At the time, the very small company was based out of a friend 's garage in