A Socio-Economic Model for Sustainable Fashion

The primary purpose of this essay uses persuasive writing to get her point across. Informing the reader about the eco dangers of buying outsourced clothing material. Most people often want the cheaper alternative without going to the flea market or charity clothing banks. But all the clothes get worn down, shrink, fade or just deteriorate in the end because the fabric is unsustainable. Resulting in the t-shirts and jeans to be tossed away and put into a landfill. Where they have been found to transmite “more than three million tons of carbon dioxide emissions”. (Siegle, 7)

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Central idea: Our environment is being destroyed by the fashions business models and several organizations are revolting against this.

Each year brings new ideas and creations to help in making of clothing efficient. More people can buy from stores online and new styles are being introduced with a much lesser cost. Although tailor-made clothing still exists it is now a more expensive issue. Now people go by sizing charts and ready-made products. The accessibility is wider, communication and exploring your own personal individuality is broader. The evolution of ready-made clothing gas produced

The current reality of clothing production, called fast fashion, is the industry standard of mass producing luxury styles in a matter of weeks. To do so, clothes are churned out quickly using poor quality materials. This is problematic because of the large amount of unnecessary environmental damage that this business model causes. The fashion industry should abandon the current trend of fast fashion and disposable clothing to decrease the amount of hazardous environmental waste created. The fashion industry should adopt slow fashion values that aim to cut excess consumer waste by changing the current societal norms around fashion buying and clothing disposal.

TenTree has created a product with the positioning to give customers clothing options that are environmentally and socially responsible. They promise to plant ten trees for every item purchased and only use factories that are approved by WRAP. (TenTree, n.d.) They also have a large selection of t-shirts, hoodies, sweaters, tanks, hats, and toques, in a variety of different colours and sizes. (TenTree, n.d.) Satisfying the customer wants for a wide variety of socially and environmentally responsible clothing has created functional-instrumental value for their customers.

Patagonia is encouraging his customers to “reduce, repair, reuse, and recycle” the garments they brought with their company’s support. In order to reduce customer’s consumption, Patagonia promises to repair their product as many times as the customers asked. if customer decided to ‘throw’ it away, the company take it reuse it for donation or reselling. And once a product is no longer available for use, they will recycle it. By taking actions, Patagonia really emphasizes their social and environmental performances for the TBL. And hopefully, they will be able to maintain their

Ultimately, my goal is to accomplish an innovative way to recycle my former clothing, become more environmentally friendly, and save money. My aim is to have a complete product by the end of the year. I plan to conduct the project at the comfort of my home. I wish to reduce my ecological footprint because it is vital that humans should be as sustainable as possible to keep the world running. I perceive this as a wise investment; this way I can invest by not consistently buying from expensive stores or brands that approve immoral practices, in example, child labor. I hope that I gain a greater appreciation for the world and the privileges it has given me.

Finding an exact definition for the terms “sustainable fashion”. “Green”, “Eco fashion” to a name a few, is close to impossible. We all have the impression everyone understands it the same way but it is false, it has different meanings for all of us.

By showing a healthy growth in her brand throughout the last 15 years proves to other influential designers that their creative voices do not have to be compromised in order to have renowned success. It opens the doors into exploring new ways of working with fabrics, modern technology, and less harmful chemicals. Overall it is exciting to see how this one brand has eliminated the taboo of being sustainable in luxury fashion, and through this award has an even more powerful voice to spread their

Henninger, et al., (2016), assessments found that large, fast fashion firms are primarily responsible for disseminating the company’s core message and information on it’s sustainability initiatives. In spite of, many argued small progress still creates greater change, an owner-manager states: "If I'm 100% ethical and I have 5,000 customers and a [large retailer] is like 0.05% ethical and has 5 million customers they're actually reaching more, doing and making better change, even though what they do in entirety isn't great” (Henninger et al., 2016 p. 411-414). Nonetheless, the efficiency towards fast fashion sustainability is increasing. Women’s Wear Daily (2017), reported that brands such as, Reformation are becoming the leading pioneers in

My aim is to link up the environmental issue to the potential saleable fashion brand, as AllSaint. However, the brand announced to the DIVA magazine that, ‘… The

While they succeed at producing affordable and good quality/ ethical clothing, they focus mainly on creating classic and basic designs, which attracts only adults. While basic and monotonous pieces create a good foundation for a closet, they do not fufill teenages’ and yound adults’ desire to be trendy and to stand out. Since our brand aknowleges the lack of designs catred towards a younger audience, the attributes of our value proposition are relevant to our customers needs. Given that the trends towards sustainability are expected to keep gaining momentum in the upcoming years, paired with an increase in avalibility of information regarding the fast fashion industries, we believe that we offer something unique to our target

It’s become easier than ever to turn a blind eye in order to enjoy a cheaply made, materialistic pleasure. However, keeping an extra dollar in your pocket may be costing someone their life. Unethical fashion, an umbrella term to describe ethical design, production, retail, and purchasing, is a growing problem in today’s society. With the increasing demand for cheap and affordable clothing, the background of fair trade and sweatshops is often overlooked, as well as the disregard for the waste that goes back into the environment. Consumers benefit from lower prices but at the cost of unsafe conditions, poor wages, and environmental damages. In order to address this problem and inform the masses on the source of their products, brands should accept responsibility for educating consumers, and non-governmental organizations and government legislation should add fashion sustainability to their agenda. Although the problem may be oceans away, it is a fundamental issue that we still need to address.

There are a large amount of social and environmental problems within the global apparel industry.