Positioning Statement Exercise: Meula

Our brand is synonymous with the finest quality in Classic, Traditional, Contemporary, Urban, and Original American Made Modest Fashion.

At times when sustainability seems to be the mantra for not only corporations but also the lay man, sustainable fashion is a much less understood term as "sustainability" alongside "fashion” are two seemingly contradictory concepts as fashion is all about change and sustainability is all about preservation. Sustainable fashion, in its purest form generates new ideas on how to produce fashion with a sense of ethics, organic or renewable resources, and socially responsible manufacturing techniques. Simply put, the term “eco-fashion” refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.

Accordingly, we have researched that the sustainable fashion is a growing trend in recent years and growing number of millennials are interested in the sustainable fashion market. More importantly, we anticipated that there are already big fast fashion brands like Zara, H&M, or Topshop that it is hard for J.Crew to recapture the lost customers in the fast fashion market.

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

Port Authority clothing remains in high demand, thanks in large part to its amazing styling. Upon browsing this line, individuals find they can choose from a wide range of pieces, covering everything from stylish to modern. The one thing all pieces have in common is their attention to durability and design detail. Clothing tends to become expensive, particularly when the items are only to be worn in the workplace. With these garments, the price remains affordable for all, and it has never been easier to combine a style that is guaranteed to attract attention everywhere it is worn with a logo that helps to increase brand awareness.

‘style, branding, colour and fashionability’ of the clothing as a tool for the audience to

Hbswk.hbs.edu. 2005. Zara's Secret for Fast Fashion - HBS Working Knowledge. [online] Available at: http://hbswk.hbs.edu/archive/4652.html [Accessed: 25 N

The global apparel market is valued at three trillion dollars, one of the leading profitable industry in the world. Liroy Choufan, a fashion writer and editor for The Business of Fashion, wrote an article on the current trends of fashion and how companies are strategizing in current day. The article Logomania? Blame the hipsters talks about why and how companies are deciding to promote and sell certain products. Logomania refers to the current trend; designers putting their iconography on the fronts of garments. Recently, fashion designers have put iconography on basically any garments they can, contributing to logomania. Designers are deciding to do this with theit clothes for marketing purposes. Liroy Choufan, supporting that idea claims

Over the past decades the textile industry has changed immensely. Throughout the early 19th century fashion was the one thing that determined the worthiness of someone and how much money they earned. The rich wore top hats and the poor wore tatted clothing that hardly fit. Since then, the textile industry has become more knowledgeable about the environmental issues as well as more ethical and sustainable ways to produce clothing. The term ‘Fast fashion’ was developed in the U.S in the 1980’s however, it wasn’t called fast fashion it was called ‘quick response’ then the term ‘fast fashion’ came about in the late 1990s and the first part of the 21st century.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

In today’s society, fashion rules the teen and young adult generations. Billions of dollars are spent each year on designer brands such as Gucci, Louis Vuitton, and Off-White. At the same time that these large amounts of money are being spent of materialistic aspects of fashion, people in third world countries are struggling greatly. Instead of money being spent on expensive clothing, it could serve a greater purpose by being donated to countries who are in dire need. Absurd amounts of money in first world countries are spent on designer brands, while third world countries struggle to even get their hands on any clothing.

The paper discusses the emergence of ‘Eco Fashion’ and the changes it is bringing about on the African Clothing and Textile Industry. The implication of ‘Eco Fashion’ on consumers behavior is discussed later, as the paper explores how ‘Eco Fashion’ is changing consumer behavior.