A Study On Computer Science

1402 Words6 Pages
A thirty-three-year-old Asian man, called a genius with a master’s degree in computer science, was sitting on a comfortable wooden chair in his own room, staring at his laptop, and continued typing “cheap flights.” As the search result came out, he unthinkingly clicked one by one, visiting each website labelled Google-branded ads. Ultimately, he got a good deal from OneTravel.com with 15 percent off. He thought he was smart by choosing the stickiest websites, but he didn’t know his search alternatives were set by a Big Salesman, namely Google. The more he clicked, the more he increased Google’s advertising profits.
He is my brother, a computer programmer. He used to drive me crazy with his own scary program he created, Teamwork. The
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By attacking solely users’ cravings, Google is able to take advantage of users’ habits to maximize its advertising profits. Specifically, it generates users’ cravings during their searches and targets advertising to them instantly. In the article “Selling You and Your Clicks: Examining the Audience Commodification Google,” the authors Hyunjin Kang and Matthew P. McAllister argue Google commodifies its users to advertisers through their search habits (150). According to the authors, to commodify its users through the Internet, Google implements “keyword-matching ads” by running AdWords and AdSense (147). Once users type keywords on the Google search engine, through AdWords, “a keyword-matching advertising service,” targeted advertisements which match the keywords automatically pop up on users’ pages (146). AdSense, “the cost-per-click” paradigm, is an exchangeable tool between Google and other advertisers who register for the program. The advertisers can choose their own keywords which are relevant to their business. Eventually, their ads will be displayed on Google-branded ads after they agree to “pay per click” (146).
However, “the number of clicks” actually reflects how much profit “keyword-matching ads” would bring (150). The more users click, the more money advertisers will pay Google (150). Thus, to maximize “the number of clicks,” Google attempts to provide wise keywords for advertisers to attract
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