A Study On Computer Science

Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.

A rapid surge of innovation within the past several years has allowed us to synthesize the renowned global communication network known as the Internet. This immense network is comprised of billions of webpages, several search engines, and of course, malicious content and scams. Although the Internet was inaccessible to majority of the people in the past, it is estimated that there are over 3 billion internet users in the world. This accounts for over 40% of the world population! However, with such frequent usage and advancements in technology, hindrances are inevitable and bound to occur. In his critical essay, “Is Google Making Us Stupid?”, Carr asserts that common users are blinded from the detrimental effects of search engines such as Google.

In his essay, “Is Google Making us Stupid?”, Nicholas Carr contemplates the way companies can now collect data, “The faster we surf across the web – the more links we click and pages we view – the opportunities Google and other companies have to collect information about us and feed us advertisements,” (Carr 27). Everything done on the internet, every little thing put into the search bar, can be seen and studied. Advertisements are personally geared towards people based on what they search, and apart from this being a huge annoyance, some are falling into this advertisement “trap”. Moreover, the same can be applied for scams, which are also rampant across the internet. Shady links and URLs appear based on what one may search, that lead to the doom of identity theft or malware.

She makes sure to state all the pros that people forget to think about. Her high enthusiasm in this paper brings out the energy. She glorifies Google by giving examples of how Google has grown so much in the last few years and by backing up Google for having the annoying pop-up ads that everyone dislikes. This article is very effective for Google lovers in showing her true passion for what Google has brought to the table. Quint’s first statement is “What's not to love? Google knows everything.” Quint when posting a con about Google, always backs it up explaining how the con is not actually bad. For example she say that Google fails occasionally, then backs it up by saying that it is not enough to notice anything. Quint also goes on to discuss the annoying pop-up ads that everyone hates, but backs it up by saying that because of those ads we do not have to pay to be on

Broad keyword usually gains many clicks from the campaigns. By analyzing publishers’ performance data, we concluded that Yahoo-US, Overture-Global, MSN-US and MSN-Global are publishers that have strength in broad campaign keywords. Number of clicks for broad keywords represents minimum 90% of total clicks

When Google was created, there was a need to have a search engine that provides the fastest and most relevant results. Google’s search engine provides billions of results based on how often the words you search are present on a website. The goal of Google is to filter these results to show you what they think you are looking for. How does Google know what you are looking for? First, Google filters all results based on the number of clicks or views the website has. “The more often people click on an ad, the more frequently and prominently the ad would appear on search result pages” (Carr, 155). Google also looks at your digital dossier to get information like your age, race, religion, location to display what you may be interested in. “And as traffic increases, Google is able to collect more behavioral data, allowing it to tailor its search results and advertisements even more precisely to users’ needs and desires.” (Carr, 156). Google will filter their results based on specific user behavioral data like websites they have previously visited. This is how we use Google and search engines like it. Google uses our digital dossier to collect information on us to filter what we see. This results in an internet that is like a one-way mirror that only shows what we want to

Companies take serious care when marketing their products or services to consumers. Consumers, therefore, are exposed to hundreds of advertisements each day with each ad specifically placed to maximize exposure to its potential target market. In the internet age, consumers are targeted more than ever. The following paper details four products or services and the targeting strategies behind them. These products and services are: Netflix, Apple’s iPhone 7+, Edushape’s Marublous Marble Run, and Chobani yogurt.

Two advertising methods will be implemented: Cost per Mille (CPM) and Cost per Click (CPC). In the CPM model, the advertiser agrees to pay the publisher a predetermined amount for every 1,000 ad impressions served. The average CPM value is $0.38 and a reasonable value. In the CPC model, the advertiser agrees to pay the publisher a predetermined amount for every click of the advertisement. As the company develops, it will become be able to gain a more engaging user base, making the CPC model will be more profitable. Allowing advertisements from selective advertisers, each deal is on average

In his article, “Privacy Policies, Terms of Service, and FTC Enforcement: Broadening Unfairness Regulation for a New Era,” G.S. Hans, a professor at University of Michigan Law School, points out, “Because Google collects, collates, and retains so much raw data–both regarding Internet search queries and its users’ behavior within Google’s suite of sites–it ranks as one of the most highly valued Internet companies, with a current stock price of over $650 per share” (175). It clearly indicates that the world’s most used search engine of Google is making too much profit by selling consumer data to various advertising companies, and these companies sell their products back to consumers to achieve their goal. So, consumers are at the privacy theft, and Google is one who makes a large amount of money out of this circular process. Alex Radford, a general manager of digital media at Aegis Media New Zealand, does not like Google’s money making advertising business. He likes half of Google which is helpful for people, but does not like its money-making game. In his article, “Goooogle DON't BE EVIL?” Radford certainly expresses his thoughts about Google’s advertising game. Google’s dominance in advertising field is unbelievable. According to Radford, Google is a leading business company, a company which owns about ninety percent of the global search business in today’s advertising era . Again, Radford believes

2005 Google has problems and acknowledges them with fraud in its pay-per-click system and takes measures to correct it. 2006 Overture is dropped by Microsoft in favor of its own system. Facebook partners with this system to bring ads to our social media. Google buys YouTube. 2007 Facebook drops Microsoft in favor of its own system and companies start making automatic software for bidding on keywords. The last few years up until 2010 find more companies joining the Pay-Per Click fray. Microsoft relaunches their system as Bing in 2010. 2011 Facebook launches and subsequently removes ad software that uses user data to promote products. 2012 Twitter launches a self-help ad system in certain countries around the world with more to follow. 2013 Google allows certain devices to be targeted, and in 2014 develops a way to track phone calls made on mobile devices sent through

AdWords is Google's advertising product and main source of revenue. AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Advertisements are short, consisting of one title line and two content text lines and/or image. The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. User’s click on ad displayed on a Web page means that advertiser pays Google and Google give percentage of that amount to the webpage. The third way in which they make money is through its Google Search Appliance, which they sell to their customers. This Google’s search technology can be integrated into a third party’s Web page or intranet. This appliance delivers accurate search results throughout a number of documents. Meaning your company would have its own search engine and it would work just as well as google.com. Licensing fees ranged from $30,000 to $600,000. There is also Google MiniSearch Appliance designed for small businesses. Some of the most important strengths of the Google’s business model are: Reliable pricing system, scalable architecture, disruptive business model, and efficient ad system and relevant ads.

Google’s competitive advantage was that it used a cost-per-click approach with advertisers. Google’s philosophy with ad technology is what gave them the advantage. They did not allow an advertiser to

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

As accessibility to and the advancement of the new media increases, our control over what we choose to see to decreases exponentially. Although advertisements do not seem to manifest harmful effects, many advertisers use Machiavellian tactics to sway the opinions of people. Such tactics include: clickbait, which makes use of targeting the curiosity of viewers to simply click on a specific link or video, and data mining, the tracking of recent searches to show advertisements specific to what the robots claim to be one’s interests. These techniques used are implemented to evoke the specific interests of the consumer, making pure curiosity in control of what the reader is paying attention to.

The Net is undoubtedly the most influential technology after the arrival of the printing press. Computer scientists had always found ways to merge together the human’s brain and computers since 1936 with the hope of creating a machine that is capable of problem-solving. They aspired to produce a network plan, however, this concept of a network initially was only used for government communication and research due to its high-speed connections. By the late 20th century, computer networks in the U.S expanded to commercial and business sectors, which demanded online advertising services. In 1998, Larry Page and Sergey Brin, two computer science graduates at Stanford University, launched Google, a search engine that “understands exactly what you mean and gives you back exactly what you want” (qtd. in Carr). Nicholas Carr, a technology specialist, fairly