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ARVIND HOSPITAL Essay

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RAKESH MAHAJAN
Student Number- M00470967

HRM 1004
MANAGING ORGANISATIONS

MODULE LEADER- Dr Sara CALVO
MODULE TUTOR- Dr PARISA DASHTIPOUR

WHAT ARE THE LESSONS ON LEADERSHIP THAT ARAVIND HOSPITAL CASE BRINGS FORWARD FOR YOU?
HOW DID ARAVIND BOOST ITS EFFICIENCY FROM TWO TO SEVEN TIMES (MCDONALDIZATION)

ARAVIND EYE CARE HOSPITAL-McDONALDIZATION

INTRODUCTION:
In the present scenario achieving effective and efficient health care services is an acute issue that needs an immediate attention. In developing countries this problem is mostly common as the government alone is not fully capable in undertaking different challenges to meet the heath needs of fast growing populations. There was a need to develop an
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In 1976 on his retirement from the Government Medical College organised rural eye camps within the country and gathered their patients to the nearest hospitals base for minor treatments or surgeries (if required). Patients not only receive free medical services but are also provided foods, lodging and even return transport completely free of charge. He applied the principles of McDONALDIZATION which is a simple process that aims to train people all around the globe irrespective of their religions, cultures to produce a product in the same way and deliver it in the same manner all around the world.
The founder members of aravind were interested in making a franchise of delivering eye care services with the effectiveness and efficiency of MaCDONALDS, the priority was for the human welfare for this reason they established the aravind system (not for profit-organisation) to provide free eye care services to poorer people of society and rest can use these services at a very low price (market price). Even if they lay more emphasis on providing quantity of services but they have been able to maintain the standard quality for their products and services.
The young and motivated paramedical team at aravind is the backbone of this system and are annually recruited from the nearby
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