Access Marketing Plan for Specific International Target market

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Step 1 Introduction and Executive Summary
Access marketing plan for specific international target market

Launching a new high-tech product, the Water Logged Company in Australia has been dealing with gardening products with good reputation in domestic market. The new product called ‘Jelly House’ is a solidified log of water that is like a clear log jelly which can be buried in the ground at the base of plants, as the ground dries out, the water log slowly breaks down liquefying as required, ensuring the plant receives the necessary water to survive. Due to the convenience of the product, the company recognises another opportunity with foreign countries. Meanwhile the ‘Jelly House’ could be welcomed for people who live in a big city
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It originated in Nebraska City, Nebraska, United States by J. Sterling Morton. The first Arbor Day was held on April 10, 1872 and an estimated one million trees were planted that day. Many countries now observe a similar holiday. Though usually observed in the spring, the date varies, depending onclimate and suitable planting season. Arbor Day was a public holiday in South Korea on April 5 until 2005. The day is still celebrated, though. On nonleap years, the day coincides with Hansik.s. 1.

2.1.2 The specific international marketing goals and objectives

; Considering the level of the Korea and the concern on the health environment of people in big cities, the objective of the company will be selling 50,000 (Approx. $500,000) sets of ‘Jelly House’ into Seoul(the capital city in Korea) in the first year. We will target people who would live in apartment with busy working life; we will promote the strength of the product which provides ‘consistent water supply’ for plant when it is dry season or any reason couldn’t do watering. Moreover, promoting the company image as a high-tech leader in sustainable environmental business is a key to open the new market.


From Wikipedia, the free encyclopedia

2.1.3 The international target market

; A megacity with a population of over 10 million, Seoul is the largest city proper in the OECD developed world. The Seoul National Capital Area is the world 's second

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