Ad Analysis Essay Examples

     Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted in ESPN The Magazine takes advantage of his immense popularity. In an attempt to expand the companies influence Jumpman23 uses professional baseball player Derrick Jeter to send its message and promote its apparel. In the essay “Absolution for Sale,” Charity

Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

Appealing to the viewers emotions seem to be the best route Gary Johnson has because he constantly talks about how unhappy the American public is with the two choices they have now. Donald Trump and Hilary Clinton are introduced as “corrupt” and “crazy”, while also talking about how the American people have been forced into a two party system. This appeals to the American people who are angry and believe the two party system has failed them. The commercial later goes on to bring up the sixty five percent of all people who would vote for somebody other than Trump or Hilary, again showing just how many people are upset over the two main choices in this election. Next the commercial shows footage of fights breaking out at the rallies of both candidates. Showing the viewers the actual violence that has occurred because of both candidates making a strong case for Johnson as an

The ads represent a growing trend in campaign finance. These ads cause more negativity and are directed towards the election campaigns and the candidates.

Political ads have become something politics rely on to achieve the voters vote. Politics is a huge part of our democracy and we take pride and joy with the power our decision has in our government. We see the same message from each candidate that we miss to look at their body language and what each word they say mean throughout the commercial. Every political commercial has the same purpose, but it’s always directed to specific people. It’s simple to get lost in words when you are unfamiliar with the topic so it’s crucial for us to pay attention and think critical. The politician in the video isn 't running for president or congress, he 's running for Agricultural Commission of Alabama which might be as big as running for president in that state. In this essay we will discuss the reinforcements, visual effects, and the hidden we miss.

Hilary Clinton and Donald Trump face off in the 2016 presidential election, representing the democratic and republican parties, respectively, and fighting over the vote of each American. Commercial advertisements are an effective medium by which Clinton and Trump communicate with the people. In “Unfit”, the commercial for Clinton, various sources damning Trump are played in addition to footage of the republican candidate, arguably, at his worst. Meanwhile, the commercial from Trump’s campaign, “Two Americas: Economy”, depicts two distinct versions of America’s economic future: a devastated future under Clinton and a prosperous future under Trump. Through each campaign’s commercials, the candidates attempt to destroy their opponent’s credibility, appeal to the logic and emotions of the people, as well as establish their own integrity.

The ad begins with the photo of Hillary Clinton and President Obama stating that, “Politicians can claim that it is something else but Donald Trump calls it Radical Islamic Terrorism,” flashing to

In the 240 years since declaring independence from Great Britain, America has seen 44 presidents, many of whom have served multiple terms in office. Each of these presidential hopefuls has employed a marketing campaign to earn the support of voters across the country, and the strategies used have given politics an infamous reputation. From their humble beginnings during the George Washington era to their infamy in modern elections, political advertisements have undergone extensive changes. Although advertisements were originally positive messages intended to gather support, they have recently taken a negative turn. These negative ads often defame other candidates, attacking their credibility and qualifications for the presidency. Demand from radical supporters and technological advancements are to blame for this change, causing political advertising to transform into harsh attacks, as well as strategized marketing ploys aimed to win the support of voters.

For many years we have seen the political parties use advertising as their main agenda to reach the public attention. Edwin Diamond and Stephen Bates introduced to the world the four phases of political advertising (Trent& Friedenberg, 2000). In these phases the candidate gets the opportunity to introduce attack, show their beliefs and explain to the audience what they can do for the country as a whole. In the four phase of advertising there is also three rhetorical purposes that is use to draw characteristic to the ads which shows praise to the candidate’s virtues, attack or question their opponent and the effort to respond to their opponent. In the ads I choose from YouTube you can clearly see the different actions taken to show the world

As time goes on, each Presidential election seems to be more controversial than the last. Political advertisements have a clear goal in promoting or criticizing candidates running for the same position. These advertisements are very important to the success or lack failure for the candidates. Jeb Bush recently ran in the 2016 Presidential election as a Republican candidate. Although he had many television advertisements, “First Job” stuck out as extremely successful for Jeb Bush’s campaign. The Jeb Bush 2016 Campaign Advertisement, “First Job” is successful in promoting Jeb Bush as a Presidential candidate by using images that appeal to Americans, incorporating a personal and professional connection, the dialogue, and including positive music

Creating ads for the presidential election has been a negative impact. Ads about Donald Trump have been made and “approved” by Hillary Clinton. The ads are about negative things about each candidate. Other ads are about Hillary Clinton and “approved” by Donald Trump. Each ad is about bashing each other and trying to pursuade people to not vote for one another.

The first ad, shows a gun facing the audience against a black background and in the left corner it states, “Are your children safe?” The word “safe” is in larger text size. There are words on the right bottom corner declaring, “Stop gun violence.” It also provides information on the left bottom corner about their organization stating that their goal is to, “secure freedom from gun violence.” This ad is rhetorically effective because it uses certain words to express the reason why gun control shouldn't be allowed. The word “safety” has a bigger font size to emphasize the importance of safety.The word “gun” is colored in red to imply the source of violence are

The selected Proactiv ad targets teenage girls that have acne or damaged skin. They target this audience by using a popular idolized actress, Julianne Hough. Having Hough use ethos to endorse Proactiv persuades young girls into buying the product so they can be more like her and have her flawless skin. This technique helps the ad sell the gender and sexuality idea that a woman is only truly considered a woman if she is attractive and to be attractive you must have clear skin.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a