Analysis : ' Your Dissent ' By Thomas Frank

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

By adding historical context into her writing, Rubin explains the attitudes and conditions that were present during the 1950s, and how Coke used these attitudes and conditions to promote their product and symbolize it with optimism and energy, as well as target their product towards the highest valued group of people at that time. For example, Rubin points out how the vast majority of people in the ad are white males dresses as service men, blue collar workers, and business men. Also, Rubin points out that because of the war this was the largest, and highest valued group of people in America. By including this information into her writing, it helps support her claims about how Coke uses the ad to effectively promote its product to the most profitable demographic in the

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

One of the greatest obstacles that the NFL has had in introducing football globally is that many people outside of the United States and Canada find the rules complex and confusing. To help teach people more about football, the NFL designed an interactive website platform which teaches fans the fundamentals of American football (Hardcastle, 2012). The website seeks to directly address the queries, making it highly interactive. This website also serves as a foundation for advertising and promotional decisions; it can show executives which areas of the world are visiting the site, and showing interest in football which helps for deciding which venues to select for future NFL International games. The website also assists in identifying individuals with similar characteristics that have significant implications for the determination of marketing strategies; market segmentation (Market Segmentation, 2002-2010).

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

From memes to college football posters, visual rhetoric surrounds human kind constantly edging them towards their beliefs. This is achieved through numerous methods, such as: commercials, advertisements, television shows, and even political cartoons. While everyday television is a huge arena for visual rhetoric, the “Mecca” of advertisement would arguably be the commercials during the Super Bowl. Airing in 2015, Budweiser launched their commercial titled “#BestBuds,” which tells a story of a farmer, his horse, and his curious lost feline friend. This pathos-filled commercial contains all of the necessary aspects of visual rhetoric to effectively sway the audience to believe that Budweiser is a traditional alcoholic beverage only to be shared

Instead of promoting the usual conformed replicated lifestyle they promoted individualism. Advertisers reassured consumers that they would surely find the self-expression they were in search of within their products. This is evident within the “Forever Young” Pepsi commercial where present advertisers are promoting individualism through the image of rock n roll legend, Bob Dylan. In his essay, Frank states, “We consume not to fit in, but to prove, on the surface at least, that we are rock ‘n’ roll rebels, each one of us as rule-breaking and hierarchy-defying as our heroes of the 60’s, who now pitch cars, shoes, and beer” (Frank 153). During the 1960’s Bob Dylan revolutionized what it meant to be an individual. Through his music many people started to express what they were feeling and how it was affecting them and rebelled against the pressures of society. Pepsi using Bob Dylan as the protagonist of the commercial symbolizes the desire for people to explore what it means to be a carefree rock ‘n’ roll legend that lives life on a spectrum outside of the guidelines that society already has set in place. Bob Dylan’s purpose in the Pepsi commercial is to directly represent rebellion and individualism. This advertisement pushes the concept that consumers too have the potential to be as inspiring as said legend if they continue to take apart in whatever is being sold. Pepsi’s commercial expresses that conformity is no longer

After reading “Morgan’s Article” and my readings from “Voices of Freedom” I think that people in the United States greatly depended on slave labor. Not that I condone slavery or the hardships that slaves encountered, but the work that they actually performed. In 1785 freedom for American leaders was based more on the economic health (Voices of Freedom pg 120). In the Article “Founding a Nation” (Voices of Freedom), American leaders believed that the republic economic health required that farmers to have access to land in the West. And this was all just have the independence. During this time Thomas Jefferson would sign the Declaration of Independence and slaves were no able to be emancipated. Even though some people thought his words were contradictory in his views of slavery, he sought to make it a point that

It’s Superbowl Sunday and everyone is pumped to watch the biggest NFL game of the season. While the viewers are getting up to get a snack between quarters, advertisements costing millions of dollars per seconds of airtime are blaring through the surround sound. To businesses and corporations, advertising is important for reaching potential leads and opportunities for business. While paper and print ads are slowly becoming obsolete, multimedia advertisements are becoming optimal for companies that are branding. One excellent example of a television advertisement that pushes a product is the “Letters to Dad” commercial aired by the Paper and Packaging Board.

The first, as well as most basic, difference between the cases against Beilis and Frank, lies in the evidence against them. It is no exaggeration to say that there was no case against Beilis. Although it is true that the victim’s body was found close to the brick factory, there was abundant corroboration that Beilis was preoccupied on the day of Andrei’s disappearance. Numerous factory workers came forward to testify that not only did they not see Andrei near the factory, but that they had even given Beilis receipts to sign (Levin 241-242). Additionally, when the factory was investigated, Vasily Fenenko, the investigating magistrate, reported that “nothing suspicious was found” (Levin 52). The lack of physical evidence was not the only element in Beilis’ favor. The motive of ritual murder, which the prosecution had suggested, was extremely unsubstantiated. Although Russian experts eventually came forward to assert that Andrei’s body had been drained of blood, the first autopsy report, as previously mentioned, made no mention of excessive blood loss. Furthermore, British doctors who were familiar with the details of the case concluded that “it appears to us quite impossible that the boy was killed for the purpose of collecting blood” (Levin 196). All of this is assuming that Jews actually do commit ritual murder. Notwithstanding all of the authorities who testified to the erroneousness of this assertion, the prosecution, itself, admitted that only the radical sect of Judaism

Working title: “An examination into the benefits and limitations of companies advertising during the NFL Super Bowl” (previous title: “Why do companies advertise during the Super Bowl?”)

Rhetoric has been used for decades to persuade or influence an audience. It has been used through commercials, media, or other ways of effective communication. Commercials have been the biggest platform for reaching out to a large audience at the time of big events such as Super Bowl. The annual championship game of the National Football League is watched by millions of Americans all through the country, which features commercials such as the Coca-Cola. The 2014 Coke commercial showed its viewers the beauty and diversity of America. The ad also celebrates moments all Americas share by enjoying cold and refreshing Coke. The presenters influence their viewers through the language, sound, and images which directly impacts the audience’s ethical, emotional, and logical views.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.