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Advantages And Disadvantages Of Entry

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3. Discussion
ABC Limited should choose a suitable market entry strategy before they enter India. There are five models of entry, including exporting, licensing, franchising, specialized modes and foreign Direct Investment (Griffin and Pustay, 2013). Appendix table 1 shows advantages and disadvantages of different modes of entry. Foreign Direct Investment is one of the modes of entry and it is suitable entry model for ABC Limited. Because according to compare with them, Foreign Direct Investment maintains more control and high profit potential in Busiess than others (details in table 1). Foreign Direct Investment refers to an investment made by business enterprise in one country into a company in another country (Oxford Reference, 2009). It …show more content…

Because limited access to information is a disadvantage of joint venture. Besides, a firm may would not like to share all its’ information with partner in agreement, but it may led to conflict and harm the effectiveness of joint venture (Griffin and Pustay, 2013). In fact, a stronger relationship can be built when the partners learn more about each other. For example, Ericsson, a telecommunication company in Sweden and built a joint venture with a local partner in India called Ericsson India Limited. They have an arrangement of share financial resources. Due to the main buyers for Ericsson is the Ministry of Defense and other government, and it needed local partner who know them. The local partner give financial resources and help Ericsson to do business with government. They share needed information and help each other to achieve goals. With the help of local partner, Ericsson access to the right people successfully within the government. (Hyder, 2000). Therefore, company should set up an agreement with local partner, and make sure it stated in a clear way and responsibilities of each

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