3. Discussion
ABC Limited should choose a suitable market entry strategy before they enter India. There are five models of entry, including exporting, licensing, franchising, specialized modes and foreign Direct Investment (Griffin and Pustay, 2013). Appendix table 1 shows advantages and disadvantages of different modes of entry. Foreign Direct Investment is one of the modes of entry and it is suitable entry model for ABC Limited. Because according to compare with them, Foreign Direct Investment maintains more control and high profit potential in Busiess than others (details in table 1). Foreign Direct Investment refers to an investment made by business enterprise in one country into a company in another country (Oxford Reference, 2009). It
…show more content…
Because limited access to information is a disadvantage of joint venture. Besides, a firm may would not like to share all its’ information with partner in agreement, but it may led to conflict and harm the effectiveness of joint venture (Griffin and Pustay, 2013). In fact, a stronger relationship can be built when the partners learn more about each other. For example, Ericsson, a telecommunication company in Sweden and built a joint venture with a local partner in India called Ericsson India Limited. They have an arrangement of share financial resources. Due to the main buyers for Ericsson is the Ministry of Defense and other government, and it needed local partner who know them. The local partner give financial resources and help Ericsson to do business with government. They share needed information and help each other to achieve goals. With the help of local partner, Ericsson access to the right people successfully within the government. (Hyder, 2000). Therefore, company should set up an agreement with local partner, and make sure it stated in a clear way and responsibilities of each
The benefits of Partnership Company are that business is anything but difficult to build up and start-up expenses are low. There is more capital accessible for the business. Workers that are of high-bore are made accomplices. The burdens are that the obligation of the accomplices for the obligations of the business is boundless . There is additionally danger of differences and contact among accomplices and administration. Every accomplice is an agent of the partnership and is at risk for activities by different accomplices. This means that it brothers choose this type, they will be responsible for each other’s action irrespective of the fact whether they like it or
It also requires more of an investment and commitment by the international company which creates a higher risk. There is also the down side of having difficulty managing local resources.
Corporations nowadays partner with each other because separately those firms have internals needs they cannot fulfill by themselves (Mohr & Sengupta, 2002). When businesses join in cohesive collaboration, each party begins to absorb each other’s knowledge and skills internally to acquire strengthen in marketplace (Mohr & Sengupta, 2002). All in all, inter-firm learning brings success in business partnerships if organizations select a project that offer innovative benefits that peak each partner’s interests, selecting a partner which suits the company’s style of the business, and managing joint projects which lead to developing a competence in working with others (Dickson, Coles, & Lawton Smith, 1997).
On the downside, each partner is liable for the faults or actions of other partners, profits must be shared and because decisions are shared as well this increases the chances of disagreements. You want to make sure that the person you are in business with sees the same future for the business that you see to avoid any problems down the line. Because you have to remember you have a partner and you can’t make decisions by yourself.
The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:
The decision to expand into the Indian market by investing in production facilities must be supported by the desired market entry strategy, in conjunction with market requirements, expected demand profile and the regional manufacturing footprint (ref Figure 3).
Finally, we have to wonder how the Liability of Foreigners would affect the company. Even though we do not have any direct reference on the culture and political situation, we can assume that they are a lot different to what the company is used in its own country. Therefore, and even though the recommendation is to enter India finding a partner that can help them understanding the culture, distribution channels and help them dealing with the Indian bureaucracy, the LOF variables should be taking into account to help the company minimize the failure risk of succeeding in India.
Market entry strategy involves the essential requirement for a company to get into international level. The need of involving other companies whereby two companies join together is referred to as joint venture entry. They get into a similar market and make the same production with the aim of sharing risk and at the same time they share the profit according to their terms of agreement (Kretzberg, 2007). Therefore, Lincoln Electric Company has a chance to join with other company to venture in the Indian market.
funds, land, labour, equipment and technology (Shenkar & Luo, 2008). This mode of entry is one of the most common and complex strategy. One of the forms of FDI includes ownership of operations. It could be either partial ownership or wholly ownership. Partially owned operations include Greenfield investment and wholly owned operations include partial acquisition and joint venture. FDI creates a long term relationship between both investing company and host country. One advantage of foreign direct investment is it allows the company to maintain the daily management of production creating more opportunities in the foreign market. Nestle Nigerian Plc enjoyed the privilege of been one of the first company to invest in the beverage sector in Nigeria giving them a firm ground in the local market. It should be noted that FDI is a common entry mode for most MNE with vast experience in international business. Other entry modes are exporting, joint venture, franchising and licensing.
Firstly, even though there are different types of partnership such as general, limited and limited liability partnership. This three different type has its advantages and disadvantages however we will be mainly focused on general partnership. One advantage of the general partnership is raising capital due to the nature of the business the partners will raise capital to start-up the business. Therefore more partners mean more capital can be put to the business, this allows the business to have more potential for growth and profitability. Another advantage is that a partnership is less complicated to form and run than a company they don’t have legal filing requirements, this means they don’t have to file accounts and documents with Companies House.
That is why fdi (foreign direct investment) show huge growth with the last decade. Many foreign companeis (pepsico, nokia, walmart, general electrical etc) and bank (citi bank, standard chartered, abn amro etc) are entering in India day by day however many more is to come. |
It is because through the joint venture, the company is more familiar with the situation of the company there. The negative outcome is that the management system different between the company. So it is hard to make a decision making. It is because there is different opinion of each person.
Well known companies like Nike, Microsoft, Sony, Shell Group are just some of the big companies that went global and expanded their trading around the world, they are large businesses that operate internationally in many countries. Development of worldwide integration urges companies to reach out international markets and interact with foreign customers. Businesses focus on fulfilling the demand of the market by its products or services, besides their target is increasing profit, in order achieve these goals they favor to expand their work in a foreign market. Other reasons to internationalize their business may be to become
Where PepsiCo. entered into India as a Joint Venture with PAIC and Voltas, there are other numerous ways a company can enter a foreign market. They include, Exporting & Importing, Licensing & Franchising, Contract Manufacturing, Foreign Direct Investment, Equity Purchases, and Strategic Alliances.
There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: