Video marketing is something that businesses still often stay away from, putting them at a great disadvantage when compared to their competitors that do use this effective marketing strategy. With today’s technology, virtually anyone with any level of skill can create a professional and effective video for their company, products and services, something which is important in today’s marketplace.
1. People Like Videos
It’s been known for a long time now that people prefer video over reading tons of text. Why? Videos give you information in a quick, succinct package. Reading a ton of text on a computer screen is also quite a strain on the eyes and can be rather headache inducing, which will stop any potential customers from reading your sales copy. But apart from
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Smartphone Users Prefer Videos
Almost everyone has a smartphone these days. Smartphone users are a bit of a different breed from those who are sitting at home and browsing the internet with their PC or laptop. Smartphone users are on the go. They want information, and they want it FAST. As mentioned before, videos allow you to give people a quick message about a product, service, or your company, so smartphone users can easily gather the information that they need from your video.
Here’s another reason why you need to appeal to smartphone users: smartphone users are often using the internet on their phones to investigate a purchase. They can even be standing in your store and speaking to a sales representative about a product, but before they make a purchase, they will go onto the internet through their smartphone and do a further investigation on your product.
They’ll quickly look up your website, watch a video, and read reviews and testimonials, all within a span of 2-5 minutes, and then make a quick purchase – if they think that your company, product or service is worthy of their hard earned cash. There is no other better tool to convince a customer to buy into your product or service than a
With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him
The first video watched was Corporate Communication BUS 210, “Introduction to Corporate Communication” and right at the beginning I had to pause the video and make sure I had the paper structured correctly. Once the video began and the individual started speaking “The goal of this course is to teach you how to apply the concepts of effective communication in the business setting.” (Saylor Academy, n.d.) I had to watch that section repeatedly to ensure I had the information noted correctly, as the gentleman was a fast speaker. Using this method took me eight minutes to watch a two-minute video. It was the same with each video I watched. I did not feel as if the method became easier
The strategy employed by NOVA as a means of accomplishing these goals incorporated several specific elements. The first was the need to determine and understand the relevance of mobile phone ownership and utilization within the U.S and then, extend this to the specific utilization of smartphones which would allow for mobile access to dynamic Internet content and apps. Smartphone usage across the U.S exceeded 60% utilization by early 2013 and continues to grow which outlines the potential benefits of targeting such users across specific marketing campaigns.
The purpose of posting the video is to show the world the video and to receive comments from them. This way the video creator would be able to gain people’s views on the video or maybe questions depending on what type of video was shared. The media would be shared on the internet where people from around the world can see it. This could be done to make a video to be more known to more people.
I realized that this video gave me the perfect opportunity to meet a student need of working on a real-world project with tight deadlines. Each year, students apply for positions on the Senior Video Committee using an application and interview process similar to what they will encounter in the real world. After selection, I involve committee members in the video production process from design to finished product. Students collect pictures; scan, download, and import pictures into the video software; and create the video adding captions as well as music. I teach students to use ProShow Producer, a program used by professional photographers worldwide to create professional video slideshows showcasing their photography and to add an additional merchandise option to their product line. In addition, I teach students to market their product through pre- and post-sales and to distribute their final product with accuracy and
Through our creative videos we are also able to help our clients reach national audiences with both television and online distribution platforms.
The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will
Another reason Obama’s YouTube ads were highly successful is because it demonstrated to the people the power they held, increasing individual and collective agency. The Youtube ads made the public feel empowered since they were more personal and created opportunities for individual involvement. For instance, Obama’s most famous ad released on YouTube called “The Choice” opens with the line “Over the next four months you have a choice to make.” . Through this specific ad, Obama is calling each individual to make “ a choice” and releasing it through YouTube makes all the more personal. The person sitting behind a computer screen is not watching this ad as they wait for their favorite tv show to start but rather chose to click on a link and watch it for themselves. Watching a YouTube ad requires interest and action while watching
This may be true,but there’s some bad things about the videoes.It doesn’t add that much to the table.It doesn’t have many things that makes it different from the text.How could you understand something better if it’s a copy and paste with slight changes.There the same thing with one being written and one being said out loud.As stated,you can reread parts of the text,know the definitions of the words stated,and so forth.
That means if you are in real estate, or any other business for that matter, you really need to use video in as many ways as possible, if you truly want to reach your audience and communicate with them in the format they prefer. Using video has been proven to increase client engagement while helping you expand your reach and promoting your real estate business in ways
You can create a video related to your product or service for free by webcam or iPhone. Webcam and phone are there to edit and upload a video on YouTube for free. Why YouTube? Well, it is the ranked one video sharing platform today, also one of the most popular websites in the world (Alexa rank 2-3.) Make sure the video you create is helpful, creative, and fun at the same time. SEO Melbourne tip: of course, you can post videos on Facebook too.
Background and Audience Relevance: We do almost everything on our mobile devices. From taking photos, viewing important messages, browsing the internet, to even communicating around the world, they have become essential to our society today.
Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.
In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.
It should be simple and informative- You should aim to reduce the time of purchase for women. The lesser the time they take the more loyal they become to you. You can do this by making your site very simple and informative. Information should be enough to take quick and smart decisions.