Advantages And Limitations Of M-Commerce

One of the main aspects related to mobile commerce drawing interest among scholars and organisations is the consumer behaviour in relation to mobile shopping. The works of Balaji et al. (2013) argue that mobile shopping is a practice very much dependent on the decisions of the consumer and understanding this behaviour is key in understanding mobile shopping. Chong, Chan and Ooi (2012) highlighted that the mobile phone usage has affected people’s use of online services prominently, mobile technologies being observed as increasing online usage of consumers during their shopping activities. In fact, mobile shopping has become a major alternative to physical shopping experiences for consumers. Anckar, Carlsson, and Walden (2003) and Zhang, Yuan, and Archer (2002) pointed out the preference of mobile shopping to visiting the stores among the global consumers. The retail industry particularly is among the main areas of shopping that has promoted mobile shopping. Laukkanen et al. (2007) also observed that there has been a rapid adoption of smartphones, making it much easier for consumers to engage in mobile shopping.

E-commerce abbreviation stands for Electronic Commerce. In E-commerce we do business online that is on internet. It is part of the IT (information technology) revolution and now days used widely in the world trade and in Indian economy. E-commerce showing tremendous business growth in our country, due to increasing number of internet users in India. In this paper I attempt to highlight the various essential factors required for growth of E-commerce and various challenges E-commerce facing in India.

Analysing the competitive advantage of M-Commerce it is observed that M-Commerce enables simpler, faster and efficient business transactions. For developing country like India, M-Commerce offer considerable opportunity for growth.

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

The external analysis reveals that Target Corporation must address the threat of a growing online and mobile commerce (e/m-commerce) market. Shoppers’ behavior and the accompanying technology are evolving. Sociocultural and

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Business are making a continuous effort to provide customer-centric services at reduced costs and at the same time ensure operational efficiency to the greatest extent.. The advent of Internet has initiated a digital revolution in the worldwide business sector. On top of this the developments of Mobile Technologies are bringing in new opportunities for Business. The dynamic and flexible nature of the mobile communication channel as well as its ubiquitous reach has helped in extending a variety of business activities to its customers. As a result new business platform offering entirely new types of business services have emerged innovating on various -business models. One such new business model is Mobile e Commerce . This paper looks into the future of Mobile e Commerce and how its implications to business .

The market for mobile commerce in North America is maturing much later than in Western

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

In some countries, m-commerce already has a strong foothold. In the United States, mobile marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and Sears have launched m-commerce sites that allow consumers to buy books, medicine, and even lawn movers from their smart phones. The travel industry has used m-commerce to target businesspeople who need to book air or hotel reservations while on the move.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

Title of essay: E-commerce refers to the buying and selling of products and services by businesses and consumers over an electronic medium like the Internet. One of the advantages of e-commerce is that it allows businesses to promote and sell their products and services online, enabling them to reach both the local and international market conveniently. Some, on the other hand, argue that it still lacks the personal touch which is vital in business development. In your opinion, will e-commerce replace the traditional business transaction within the next ten years?

E-commerce is a type of business where individuals, firms and companies engage in business activities over an electronic network mainly internet. It is notable that e-commerce operates in business to consumer, business to business, consumer to business and business to business market segments . The emergence of e-commerce can be attributed to the advent of new technologies, mail order purchasing through a catalog is possible. Currently almost all products and services are offered through e-commerce including financial services. E-commerce has emanated from a number of technologies such as electronic funds transfer, mobile commerce, online transaction processing, internet

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.