Air Asia is low cost carrier from Malaysia, which established, since 2001. Air Asia is now one of the largest low cost airlines in Asia with the philosophy of "Now everyone can fly". Air Asia believes in working efficiency in every part of the business which have to be concerned with the low fare business concept that include no-frills and hassle-free.
Air Asia is serving three billion people who are currently poor understanding and connectivity, high fares. To work, whereby employees deal is part of a large family of best companies. In order to achieve the lowest cost, so that everyone can fly with Air Asia. Maintaining the highest quality of products. Embrace technology to reduce costs and improve service levels also aimed at implementing the 70 million passengers a year, from 2014 begin within six years. Moreover, set up the low-cost airline terminal at Kuala Lumpur International Airport into a regional hub for low-cost air travel. Last is planning to introduce more routes, increased frequency and development of existing one. A
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From the figure 2 It conclude that is competitive advantage of Air Asia Airline that have over than other competitors in the airline industry. Air Asia is not full services airline which using the low cost carrier business model. Air Asia have limited of passenger service (e.g. No meals) because almost of Air Asia flight is short-haul , point to point and have more frequency flight that can reliable. They can earn more money from passenger when passenger want special services (e.g. Baggage , Select seat). Air Asia have more standard fleet of aircraft and they can used high aircraft utilisation. Finally, Air Asia have many employees that have skilled full and they always focused on management
Air Canada benefited from a slow growing economy, as Canadians had the spending money for travel. The airline has had record profits for two straight years, with a revenue of $531 million in 2014. In a recovering economy, interest rates will rise, and middle-class families will have less money for travel, which should mean lower profits. However, the changing economic climate greatly benefits Air Canada. Lower fuel prices means profit windfall; it is predicted the airline's predicting pre-tax profit could rise 50% to surpass $1 billion. The low Canadian Dollar has also brought a surge of international travellers to Canada for cheaper holidays. Furthermore, they are expected to gain a $50-$75 million profit, with their $25 check-in fee. This
In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.
In 2015, it showed in the record that the number of employees American Airline has was 110,300 employees within different departments such as flight attendants, and ground workers and pilots. With this huge number of workers, they need a representative to make their rights will be claimed. That why American Airline has a voice with a different labor unions such as Association of Professional Flight Attendants (APFA), Air Line Pilots Association (ALPA), Transport Workers Union-International Association of Machinists alliance (TWU-IAM) and Allied Pilot Association (APA). Therefore, the airline will be forced to consider and listen to the labor unions and their demands to avoid strikes that can damage the reputation of the company.
Air Asia is the founder of low cost airlines in the Asia region since the advent of deregulation by Malaysian Government in late 90’s which in itself is a very important economic factor, without deregulation a low cost Airline cannot enter the market. For the reason that of Air Asia’s lower price, the factors affected are the
In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million
American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.
Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.
Air asia provides air travel at substantially lower prices is also known as no-frills or discount carrier. The company offers low fares according to cut out the "non-essential" service. The low cost of airline ticket is extremely basic because it attains high passenger loads and cut out all the extra. It means that the company does not provide meals, drinks, or snacks served free on board. The low cost airlines offer the economy flight which is narrow seat compare with wider business class seats. It also does not allocate seats for passengers as like "free seating" to make passengers board the flight early to get their seat. The additional of schemes or sale promotion activities do not offer by the company as the pricing structures are low. Low cost airline is related to the operating cost are kept to the bare minimum with low wages, low airport fees, low long term maintenance contracts rates, and low fares. So that, Air Asia is able to reduce the overhead and investment in equipments substantially absence of fringe services. Therefore, Air Asia has the operating cost compared to other competitor
Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and
The strong competitive advantages which low – cost airline such as Air Asia is equally causing Mas to restructure their operations, there resource such as airplane and the quality of their cabin crew tends to be looked at deeply. Mas has the oldest airline in Malaysia they have to use the advantages to continue to stay at the frontline in the aviation industry by them using available resources effectively with the help of the government and come up with a strong strategy so as to compete and stabilize its product in the aviation industry.
Nowadays, many people will choose to purchase flight tickets via online. Majority of the people spend least 3-4 hours to search information about the destination they are going to. Therefore, it shows the service quality of Air Asia too. If the Air Asia online system is lag and slow, it will decrease the customer satisfaction. Besides, customers will imagine the same situation happen during the flight departure time. It might lead a bad image to their consumers. Base on a Verified Review from SKYTRAX website, Mr. Hanaruddin(Malaysian) at 13th February 2017 says that he would fly with AirAsia again. He experienced a flight from Kuala Lumpur (KUL) to Kuching(KCH), he said it was a really nice and comfortable flight. He noticed that AirAsia arrives earlier or on-time despite being delayed for half an hour. The cabin crew was really friendly. Thus, this shuts all his negative views towards AirAsia(AK).
This is because AirAsia consists of different background of executive management members team from different kinds of industry professionals. Meanwhile, AirAsia is the low cost leader in Asia. The slogan “Now everyone can fly” make more and more people start to familiar with the brand of AirAsia. This low cost leadership can let all various income customers to have enjoyed the affordable flight fees. At the same time AirAsia provides comfortable seats, secure safety and a cleanliness environment for the customer so those customers feel comfortable during their fly times with the low price. Finally, AirAsia also has a strong promoter and advertising team to make more and more people start enjoy the flight of AirAsia and the culture of
AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001.
To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel
The project requires the student to carry out a research, analysis and discussion on how a Singapore listed company can access to the country’s financial system and how it benefits the company in achieving its business objective. The research will cover the various types of financial services offered by financial intermediaries whom the corporation can access to.