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Advantages Of Air Asia

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Air Asia is low cost carrier from Malaysia, which established, since 2001. Air Asia is now one of the largest low cost airlines in Asia with the philosophy of "Now everyone can fly". Air Asia believes in working efficiency in every part of the business which have to be concerned with the low fare business concept that include no-frills and hassle-free.
Air Asia is serving three billion people who are currently poor understanding and connectivity, high fares. To work, whereby employees deal is part of a large family of best companies. In order to achieve the lowest cost, so that everyone can fly with Air Asia. Maintaining the highest quality of products. Embrace technology to reduce costs and improve service levels also aimed at implementing the 70 million passengers a year, from 2014 begin within six years. Moreover, set up the low-cost airline terminal at Kuala Lumpur International Airport into a regional hub for low-cost air travel. Last is planning to introduce more routes, increased frequency and development of existing one. A …show more content…

From the figure 2 It conclude that is competitive advantage of Air Asia Airline that have over than other competitors in the airline industry. Air Asia is not full services airline which using the low cost carrier business model. Air Asia have limited of passenger service (e.g. No meals) because almost of Air Asia flight is short-haul , point to point and have more frequency flight that can reliable. They can earn more money from passenger when passenger want special services (e.g. Baggage , Select seat). Air Asia have more standard fleet of aircraft and they can used high aircraft utilisation. Finally, Air Asia have many employees that have skilled full and they always focused on management

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