4.1.1 Introduction Everything is cross-platform now. That's part of the reality that we live in - a multifaceted, multimedia world - and I'm delighted to be a part of that. -Robert J. Sawyer After the advent of technology and computers, lot of things around the world have changed. The way people communicated has undergone a remarkable change thanks to automation and machines. Mobile technology is another field which has revolutionized communication, information sharing and data retrieval. The world of management and business was of no exception for this influence. In order to give a proper branding and promotion for a successful business, it is customary for entrepreneurs to get a basic understanding of Multimedia technology and which strategies …show more content…
However, with the revolution of computers and automation speeding up, multimedia strategies are also undergoing lot of rapid changes and improvements. There are some key advantages to multimedia technology for advertising which are listed below: • Ease of retrieval: Print media is something which is not durable for longer periods of time. Unless properly documented, it can be lost in time or its quality might get compromised. But with digital technology and multimedia, the data can be stored quite intact and also be retrieved whenever needed. • Speed of Transfer: Working in multimedia increases speed of work because hundreds of copies can be easily generated with click of a mouse. In the earlier days, printing press and mechanical technology was effectively used for promotions. With the advent of digital printing and DTP, things have changed dramatically. • High Quality: Data generated with Multimedia is usually of high quality and the user can get creative in building ideas as per their mindset. The variety of options available to create an attractive flyer has become possible only due to
Prior to the 21st century, most of the world’s communication was done via telephone or through face-to-face interaction. The advancement of the cell phone, the ease of emailing replaced the standard letter writing or silent immediate communication with texting. The instant access of a camera could capture moments never caught before. No longer did individuals in society have to wait until they arrived home to play video games, they could access their favorites through their phones or tablets. With the beginnings of such companies as US Cellular and Sprint, Verizon Wireless researched the models to analyze successes and failures to devise a business concept that would transcend location and time. Verizon Wireless is one company that is dedicated to “empowering people with revolutionary technology”. Verizon is considered one of the world’s largest cellular phone providers with the highest customer satisfaction rating. The headquarters is located in Basking Ridge, NJ and Verizon employs over 85,000 individuals around the world. The employees are considered one of the company’s greatest assets where each individual’s talent is valued. Employees hold positions in the fields of sales, customer service, management, technology and network positions.
Advertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums. Of all of the forms of advertising, visual advertising has proven to be one of the most successful. Graphic designers have the ability to put subtle references and innuendos into your mind by utilizing different fonts, colors, and visual points
The importance and advantage of technology continues to grow. Its influence can be seen in nearly every sphere of marketing that exists, both with online and print sources. The various platforms and designs that can be used to create advertisements and marketing strategies for companies and their associate brands are nearly endless. One such device that is very common in marketing strategies, for it can be very influential and persuasive on the target audience, is graphic design.
Today the life revolves around media, it is on people's phones, media decorate their walls, and for some media is their job. Since media is such an inescapable part of the modern landscape it is significant that we as individuals understand how the media works and how it affects us. In this course, the nature of the media has been unraveled to reveal the ways that it has impacted society and how it has done this. This class has made me became more critical of the media in my life and now even without thinking I recognize patterns, and in some cases toxic themes in the media I consume.
Portability: All PDF files exist independently from the Operating system, hardware, software that is being used to view, edit or Convert PDF files. It not only makes it easy to transfer files among computers with different hardware and software architecture. Using PDF files also make sure that the document send reach the destination clearly without any error.
Multimedia design is the combination of image, sound, video and animation to convey a message or to entertain the public via media devices like laptop, phone, television, and radio. From such, one can advertise his products and services. With the expansion of Multimedia design in this generation, learning institutions being part of it.
However, video conferencing is not without limitations. In an organization, besides the teams do their work face-to-face, virtual team is a popular model nowadays. Virtual teams are teams that use computer technology (video conferencing, e-mail) to tie together physically dispersed members in order to achieve a common goal (Organizational Behaviors, 2013). So, teams face technical problems. Due to low quality of connection and limited number of users at the same time, these meeting or interviews that are held by video can be interrupted. As a result, video conferencing should not be applied for an important business meeting. Secondly, using video during work can make employees have less social rapport and direct interaction among members. Particularly, each individual gets trouble transferring information in organization and the company does not have direct supervision of employees. Finally, most organizations
Describe the characteristics of spinning and flash media along with the pros and cons of each.
In traditional time all information’s including books, journals articles, manuscripts, photographs etc. are recorded in leaves, clay tablets, papers and same materials are kept in the libraries. After development of Information Communication Technology (ICT) maximum information are publishing in digital format. Currently various software are available for convert the print format to digital format. It is called digital resources. The digital information’s are save the space for library. For example Encyclopaedia Britannica are published 32 volumes set in print format but same information’s are available in CD-ROM, DVD and online.
From the beginning there are comparisons, pro and cons, communication channel and important role about the visual elements. Next would be the relationship visual and verbal elements. The relationship between the visual and verbal element is a complete mutual. Verbal elements in advertising are very important when we want people to recognize the product and associate it with good attributes. In other words, verbal elements may get the most attention getting and memorable to decide and implement in advertising. The image and text are potentially equal contributors to meaning, even though the specific examples might give emphasis to one or the other modality. Visual and verbal information may contain structural and functional elements (MacInnis
Information is becoming widely available via global networks. These connected networks allow cross-references between databases. The advent of multimedia is allowing different applications to mix sound, images, and video and to interact with large amounts of information (e.g., in e-business, distance education, and human-machine interface). The industry is investing to deliver audio, image and video data in electronic form to customers, and broadcast television companies, major corporations and photo arc hivers are converting their content from analogue to digital form. This movement from traditional content, such as paper documents, analogue recordings, to digital media is due to several advantages of
Advertising has also changed due to digital revolution as they there are many types of media to reach the wanted audience; marketers can customize the way they advertise to grab the consumer’s attention in the most creative way and in many types of media, anytime and anywhere. Advertising today has become very important as it is how marketers let consumers know about their products and services, that is why advertising also has to evolve accordingly to technology.
Technology has brought us into significant level of interface computing life. Mobile phone is one of the classic examples to prove that member of society has been influenced by the advance of high technology. Generally, people are demanding extensive technology within the mobile phone in term of the operating system which the manufacturers offer. Handset users are seeking for the software which provide them with most simplified use but yet still high-tech. In 2001, Microsoft made a move by producing Windows CE Pocket PC OS which
I have always been near media technology ever since I was little. My mother would play me music from her media player, but she didn’t even know to download music on it, so my sister had to help her. I used to watch a lot of tv when I was younger because it was relaxing to me, I still do it now to help me with my school work especially when I watch the animal planet channel or geographic channel. My mother and sister would let me use their phones or computers. Now, I can help them do anything person or informational on the computer. My personal experiences using media have been very helpful so far, especially when I go on my social media sites to be in touch with people. Media has helped me become in touch with what’s happening in the world
In a highly competitive, globalized, flat world filled with challenges and opportunities identify and discuss THREE important reasons why businesses MUST invest in information systems and related technologies (See Laudon & Laudon text).