Advertising Clip Analysis

This next ad was also found in a CookingLight magazine, whose target audience tends to be health-minded middle ages women. The ad is for Curate, who is trying to sell their Curate fruit bars. This is the first ad throughout this book that will be seen using the technique of glittering generalization, but it also uses weasel words as well.

The protagonist of the advertisement’s story are the women in Georgia suffering domestic violence. The rose in the advertisement represents the lives of women facing domestic violence in Georgia. The rose petals represent March 8th and how many people came together to bring awareness and demand to stop the abuse. The thorns that the advertiser labels as, “Other days,” represent the rest of the days in the year where the women are being abused and no attention is being brought to the abused victim by stopping and coming down on their abusers. The rose is a beautiful, romantic flower that often is easily recognized and appreciated. The lives of women suffering from domestic violence in Georgia are depicted as the rose in this advertisement. The

Advertising: If you post and IP Address on Opcraft you will be banned not related to Opcraft or related to Opcraft still ban Example: play.opcrafft.net thats Opcraft with 2 ff's. The punishment is a Perm-IP Ban with. It would be a really hard to get unbanned if you make an appeal.

Our ad for Rüff Tracker will appear in various dog magazines, such as Modern Dog and Dogster magazine. Our target audience is dog owners of all ages. Our ad will entice customers because of all the ad techniques we used. By saying “Take care of your dog” we are using do good for someone else, meaning you’re helping your dog by purchasing our collars. Since people want to take care of their dog to the best of their abilities they will be enticed to purchase our product knowing it will keep their dogs healthy and safe. We used do good for someone else again when we mentioned 75% of our profits go to animal shelters. This will make people feel that it is okay to spend their money on something they want for their dog knowing that they are helping

I recently saw TV ad for this organization called War Fighter Made. Its involved custom making vehicles for Vets who lost limbs and recreational therapy for Vets with PTSD. Its out of California. The ad made me want to check it out and then write an article on it. The official website states “ We adapt, and customize a combat wounded Veteran’s vehicle, so they can continue doing the things they enjoy, while their vehicle reflects their individual personality and “We invite ill, injured and combat wounded Veterans to participate in our recreational therapy trips.” They even had products that you can buy. Which are T-shirts and hats with their official logo on them and patches of the logos. You can make donate of money to the place on the site as well. There are three founder of these organization who names are Butch Lynch, Robert Blanton and Brian Meyer. (http://warfightermade.myshopify.com/)

The target market is likely individuals who are old enough to have a family. You can extrapolate this from the commercial because such individuals would identify with the content in the commercial.

The first technique from the book, Unspun that appears in the following add is eye candy. The example shown in the add is the image of a nice convertible car in very close proximity to the sun. This is an example of eye candy because it demonstrates how the advertisers are using the picture to detract the audience away from what the actual meaning of the advertisement is. If you look into the details the product is actually for protecting against the suns harmful rays. The advertisers used an extreme exaggeration of a giant flaming ball of fire very close to the car to make it appear to the audience that if you use this product your car can survive the toughest conditions. In reality the product only stands up to a very minimal amount of sun

International Women’s Day not only celebrates the accomplishments of Women but also motivates them to continue the success and carry on a legacy of powerful figures. So, in reflecting on personal achievements the advertisement is reminding one of their ability to overcome challenges and press forward. “Saluting all women,” recognizes the strength that Women posses by using a word commonly associated with soldiers. Targeting Women who have been exposed to “The Frog Prince,” the intended audience is broad and probably part of the reason that the advertisement as a whole is left mostly to interpretation. While very indirect, this ad uses association and self-reflection to remind Women of their abilities to attain their

Hi Paige, you brought up important points from the reading and thought that the Audi commercial was a great example. I think that the Always #likeagirl advertisement can be compared based on the levels of feminism. In this advertisement a number of people ranging in age are asked to preform a different task “like a girl”. It is interesting to see the contrast between the ages and their response to the task. The older and opposite sex preform the task in a silly and weak manor. But the young girls put in their full effort and show that being a girl is strong. I believe the reason for this contrast may come from the different levels of media exposure. The older females would have seen more advertisements that put women in a venerable and submissive

For our advertisement project, my group and I created the iCanPlayGuitar. Our ad was supposed to target people who could not play guitar. The product could analyze the music from your phone and mimic the chords. All you had to do was pretend to play the guitar. So if you don’t have time to learn, this product is perfect. If you buy the iCanPlayGuitar, you will be popular. The techniques used in the advertisement prove this statement.

Newspapers will be used in “Share the Music” by including ads in popular newspapers around the state. Advertisements featuring Heid’s logo and slogan as well as information on Heid and “Share the Music” will be included in papers such as The Post-Crescent, Green Bay Press Gazette, Wisconsin State Journal, Oshkosh Northwestern, and The Wisconsin Rapids Daily Tribune. With the focus of fall lessons, the advertisements will be spread among late spring and all of summer issues. Two articles will be published on Sunday, April seventeenth; Sunday, April twenty-fourth. Substantially they will be advertising Heid Music and it’s well known business. Three more columns will be released in May, the first on Sunday, the eighth; the second on Sunday, the

Everyday we are faced with choices. Life is full of them. But we should be happy because it is a good thing to have the freedom to make our own choices. But with so many options, how do we make our choices? For example, with television commercials, advertisers need to be very smart and creative with how they endorse their product because seconds count. Sometimes we are not even fully listening to what the commercial is about, but there is something that sticks in our minds to influence us to act one way or another. One way advertisers use creativity and cleverness is through the use of slogans. However, while slogans are fun, they do have an ulterior motive of influencing our behavior, subconsciously. This can be accomplished without use being fully aware through either persuasion or manipulation. While both strategies influence our subconscious mind, there is a difference in how each of them works. In this paper, the two strategies, along with the two levels of our minds, will be explained so we can better understand how a slogan works to influence us. Slogans have been used for many years and exist in all cultures, even fictional cultures as seen in the novel, Brave New World. This paper will show how the slogans used by World State leaders in Aldous Huxley 's Brave New World are similar to slogans used today by advertisers to infiltrate the subconscious mind and influence behavior.

The advertisement I chose was an advertisement for the new Microsoft(TM) tablet called Surface. It is a commercial that gets its point across quickly, clocking in at exactly one minute and 37 seconds. The ad is quite effective in pulling the viewer in, with its ever-changing imagery. Being quick but full of information is a working formula that does a lot of good to help sell the product. Comes in, tells you what the product is all about, and leaves. This allows the information to just "burn into the brain" of the viewers.

In a recent issue of Men’s health magazine, Gillette has posted an appealing advertisement. The advertisement Gillette has posted is for their price change in razors. The advertisement is a straightforward design with three razors on the left-hand side of the page, large text saying, “Get the shave you love for our lowest prices in years” on the top, and finally the company name on the right. The advertisement does not give a specific price. The promises of an insubstantial value in addition to the light humor makes this an effective advertisement that will remain in the subconscious of future consumers.

One of the most recognizable athletes in the world and more importantly, one of best soccer players in the game today, David Beckham is also a popular figure in the world of the media and advertising. He has made appearances in advertisements for such companies as Adidas, Pepsi, Gillette, and Vodafone. Recently, I noticed an advertisement in People for "David Beckham Instinct," a product line consisting of aftershave and fragrances. On the back of the magazine, he is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed in the lower right-hand corner, right above the words, "New Fragrances for Men." Directly above the picture of the product reads "Beckham