Air Jordan History

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

First and most importantly Air Jordan’s have seen a resurgence even decades after Michael Jordan’s retirement from

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.

Michael Jordan was playing for the Chicago Bulls in 1984. He was selected 3rd overall after winning a national title. In that same year Nike signed Jordan to a five year agreement worth $2.5 million. A year later, Nike gave Jordan his own logo and a line of sneakers to represent himself. Peter Moore was the first guy to come up with the first designed shoe. It made the people in the world look at athletic shoes differently.

He Gained power and influenced a world of youth through numerous forms on national level coverage. Michael Jordan continues to be a social influence. The Jordan shoe continues to sell at alarming rates when there is a release date for a Retro Jordan. These shoes continue to sell because of his social influence. There was a time when we saw Michael play in those shoes, and now the Jordan shoe brand has not only solidified itself in the game of basketball, but now it is found in almost every major sport. Michael Jordan currently sponsors 21 active NBA players, including Chris Paul, Blake Griffin, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. These players also endorse Jordan Brand products. The Jordan brand is also sponsored in the WNBA. The Jordan brand is not just for basketball anymore. The shoes are sponsored in other leagues such as the MLB, NFL and NASCAR. The brand has also weaved its way into the sport of boxing with one of the most notable sponsors being Roy Jones Jr. Transcending from a shoe and clothing brand. Again he displays his power to influence without being in the room. Michael Jordan has the ability to inspire followers with devotion and enthusiasm. As stated in Whetten and Carmeon (2011).

Now Michael Jordan has a very well known basketballs that have now also started producing shoes that are used for basketball. His competitors are LeBron James and Kevin Durant. Since his competitors have become know for their shoes Michael Jordan and the Nike Company have found ways to still provide a great quality shoe but at a lower price so that consumers will still be happy with their product plus they can afford them

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike’s movie, She’s Gotta Have It. Jim Riswold recalled his inspiration from that movie, “There’s a character in the movie named Mars Blackmon who so loves the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won’t remove his Jordan’s” (Wieden + Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon, Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike. Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave the positive, playful and powerful identity to the NBA especially for the Jordan’s humanizing image as a big star

Back then, Jordan was only at the start of what was going to be a blistering career and even then, at just a tender age, he was already starting to live up to the world-class billing fans had already placed on his head. Ultimately, he would surpass expectations in scintillating fashion and hence how the concept of these new sneakers came about. They serve to be a memorable and ever-present reminder of where it all started; they tell the tale of the boy before he became legend.

My life can be found in numerous shoe boxes on the top of my closet. There are shoes of various shapes and sizes, but they all contain different pieces of my heart. Each shoe is a key that unlocks different feelings and attitudes that dictate my day. Those boxes contain my sneakers, in which my style, versatility, expression, and identity are reflected. My sneakers allow me to step out of my comfort zone because they make up for the self-assurance I’m missing.

Moreover, sports played a major role in making sneakers becoming more popular. On page 55 paragraph 1, it states that Olympic track legend Jesse Owens word a pair of handmade cleats made by Adolf Dassler. Most likely, all those who looked up to Jesse Owens would want to wear his shoes, so they can be just like him. Secondly, basketball played an enormous role in making sneakers more popular. An example of this is A.G. Spalding creating the first high top basketball shoes and although those weren’t the most popular shoes, they sparked an evolution for sneakers (page 54 par. 4). This evolution sparked the idea of the most popular shoe to ever be

Sneakers have been around since the late 1800s. The first rubber soled shoes were called Plimsolls, and there was neither a right nor left shoe (Fact Monster, 2000). They were a canvas material and the sole was rubber to have them be inexpensive and wearable during sports. Plimsolls were essential in the summer time because they kept your feet cool and they also dried quickly from water. The all white Plimsolls became a fashion statement for Victorian promenades, which they wore them with Madras jackets and flannels (Kippen, 2008).

On the marketing consequences, NIKE marketing achievement to the product into the hearts of consumers, but the orator Michael Jordan's superannuation and one of the partners Bill Bower man retirement, resulting in NIKE's business hurt a serious setback. NIKE should not just Michael Jordan alone to provision the overall situation, you can find other more well-known sports star, as there are now ratification star Kobe Bryant, can be powerfully sponsored and cultivated, making him the second Michael Jordan.

Jordan retro shoes are always in high demand. This is due, not only to their fashionable style, but also because of their quality. These shoes are designed to last. They can stand up to the rigors of playing basketball, hitting the gym, or just hanging out with friends. These shoes are made in both high top basketball styles, and low tops.

Though the price tags on these basketball shoes can be seen as ridiculous, these companies are still making a huge sales off these shoes, largely because our society brand washed most of these brands customers to pay that much for shoes. According to www.statista.com, Nike’s revenue worldwide is $30,601 Million, their net income worldwide is $3,273 million and there number of retail stores worldwide is 931. Also according to www.statista.com , Adidas net sales worldwide is 14,535 million Euros, their net profit was 524 million Euros and their number of stores worldwide is 1,746. Even with these hefty prices, at which companies are selling their products, they are still making huge profits globally and will continue to make big profits, due purely to the name of their brand, despite the prices. The increases in these companies prices, it has increased the price of other companies basketball shoes such as, Under Armor and Peak. Also it has sunk cheaper shoe companies like And-1 and Reebok.