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Airtel Swot Analysis

Decent Essays
I. INRODUCTION

India’s two top telecom operators, Bharti Airtel and Reliance Jio, are locked in a tight competition which has triggered another round of price war in the industry. But unlike the 3G price war in 2012 or 4G price war in 2016, the new battle isn’t about who is offering the lowest price but who can sell for free and for how long. And then, there’s a revived interest in targeting the lower tier of userbase that is still using the 2G feature phones.

In September, Reliance Jio launched its fourth generation (4G) wireless internet services, that has led to a financially bleeding battle between telecom operators.
What Reliance Jio is offering, is “unfair competition”, Mittal had said at a conference in Delhi, while launching
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The study is explanatory in nature.

1.3 OBJECTIVES

II. ANALYSIS

2.1 SWOT Analysis

1. Airtel is one of the largest cellular service provider in India, with over 260 million subscribers
2. Largest Telecom operator in the world with 200+ million subscribers across 19 countries make Airtel a strong brand
3. Airtel is the only Indian operator, with VSNL, that has an international submarine cable
4. High brand visibility of Airtel
5. Strong advertising with celebrity brand ambassadors has boosted the brand
6. Airtel has great value added services like Airtel money, online recharges, bill payments
7. Airtel stores, kiosks, sponsorships etc have boosted the brand presence worldwide. 1.Price competition from other telecom players means limited market share.

2.User privacy is an allegation which the brand has had to face.
1.Price competition from other telecom players means limited market share.

2.User privacy is an allegation which the brand has had to face 1.New entrant's low price offering can reduce market share

2.Saturation point in basic telephony service can be tapped by Airtel

3.Mobile Number Portability can be used by the company to tap competitor
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