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Allstate Engagement Plan

Decent Essays

I thought the background for this program could have been a little more clear, and there could have been a little more details given about the company and why this program is being put forward. The goal of this program was to increase employee engagement as measured by EEC surveys and QLMS results. This is a proactive plan implemented by Allstate to help align its employees around its vision for the future. The only audiences targets for this program were the regional employees and the regional leadership themselves. The research done for this program was done through examining some topics like “what engagement means to employees, current perception of employee engagement, and how do employees feel they could improve engagement”. Also Allstate used their yearly QLMS survey to gage satisfaction. There wasn’t anything weird about the …show more content…

The EEC contributed to positive 2008 results for employee engagement. There were no decreases in survey satisfaction levels from 2007 to 2008 and engagement in employees went up. Their engagement levels went from the level of “agree “ to “strongly agree” in one year. There was a positive relation between the objective, execution and results of the program. However, it is hard to say numerically what any of these results mean and if they have that positive of an impact on Allstate.

Overall Judgment:

It seemed like Allstate’s PR program was a success and they got more engagement and satisfaction from their employees. Major strengths was that they used very in depth survey research to develop a useful plan and action to better increase engagement, which worked. A major weakness was that fact that the results weren’t that clear, and they could of used more statistics. I learned that communication principles like two-way communication and opinion leaders could be used in an internal part of a company and not just

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