Amazon.com Case Study Essay

Myriads of Marketing Strategies Amazon.com bases its marketing stratagem on six pillars. 1. It freely proffers products and services. 2. It uses a customer-friendly interface. 3. It scales easily from small to large. 4. It exploits its affiliate’s products and resources. 5. It uses existing communication systems. 6. It utilizes universal behaviors and mentalities. Much of its marketing is subliminal or indirect – it does not run $1 million dollar ads during Super Bowls nor post flyers in…

Amazon.com, Inc. Case Study Chirag P. Gandhi Introduction During 1994, a man, Jeffrey Bezos, who after completing graduation from Princeton University was hired by D.E. Shaw, a Wall Street firm. During his occupancy there he was astonished to learn an interesting statistic on the Internet. Bezos had learned that the Internet was growing at the rate of over 2300%! Bezos was no fool; he quickly decided to venture out of D.E. Shaw to create a new company. Bezos made a list of items that he could…

Case Study: A Strategic Analysis of Amazon.com in 1997 Amazon has grown admirably from its initial beginnings as a small online bookseller to a giant superstore company. During this process of rapid growth, it has incurred significant losses and it becomes more expose to a greater competition and threats. Cutting costs and achieving profitability remain Amazon's greatest challenges. However, there are key factors such as a strong brand, providing customers with outstanding value and a superior…

Name: PRASHANTH BALAKRISHNAN Student ID: 071090070 Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS Program: CEMBA Commonwealth Executive Master of Business and Administration TMA 1: “Amazon.com”- A Business History Tutor: Prasanan P.T. Kannan Submission Date: 07.March. 2009 [pic] TABLE OF CONTENTS Chapter Title Page 1.0 Executive Summary 2.0 Problem Statement…

A Case Study Report On Inventory Management at Amazon.com Submitted to:- Submitted by:- Prof. R.K. Vijaya Sarathy Rupesh Kumar Director, DSBS Bangalore Charu Chandra Bajrang Agarwal Bikash Prasad Contents 1. Introduction 2.1 History 2.2 Analysis 1.2.1 SWOT 1.2.2 Industrial Analysis…

Amazon.com: An E-Commerce Retailer I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: Increased competition, a consistently poor economic environment and a possible repeal of the Internet sales tax exemption has forced Amazon.com to generate new strategies on how to remain competitive in the e-Commerce business. This issue seems to be, how to retain a competitive edge while minimizing costs and still remaining focused on the core vision of the company. The strategies focused…

Amazon.com 1. How would you define Amazon’s industry? What difficulties do you encounter identifying primary competitors and key lines of business? Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software, video games, electronics, furniture, apparel, food, toys…

especially it has created a new sector, new industry in the business community. Amazon.com is the first company taking advantage of the Internet and has turned itself to a pure-plays-pure online retail giant. Amazon.com is an American electronic commerce company in Seattle, Washington. It is America's largest online retailers, with nearly three times the internet sales revenue of runner up Staples. Jeff Bezosfounded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an on-line bookstore…

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business. In addition, we have analyzed Amazon’s strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond…

Chapter 1 Case 1 AMAZON.COM Angeles, Catherine Marie Cabral, John Kevin Pangilin, Kristel Mae Sabater, Shenalou 1. New Jersey judge ruled that Amazon.com Inc. violated its agreement to give toy retailer Toys"R" Us Inc. the exclusive right to sell toys and baby products on Amazon 's Web site. In the ruling,New Jersey Superior Court Judge Margaret Mary McVeigh said Toys "R" Us can sever theagreement it signed with Amazon in August 2000, in which it agreed to sell toys on Amazon.com 'sWeb site…