American Girl Campaign Essay

The current and primary audience, or specific publics for the M+A brand is new moms, new grandparents, and baby gift buyers in the city of Chicago. Along with those publics some others are current mothers and grandparents also in Chicago. The target audience is currently accurate and appropriate for the brand in the Chicago area. Monica and Andy must not only cater to their current audience, but also but they must cater to the same type of people in the new areas of Los Angeles and New York. The one way and quickest way this can happen is by having a pseudo-target audience in influential celebrity moms and famous elite blogger mothers that are constantly viewed and mimicked by the M+A targeted publics. They must be famous and elite in the areas of Los Angeles and New York. If the target audience can test out the Monica and Andy products, such as the “cuddle box”, on their little ones, the positive experiences about Monica and Andy will spread.

Growing up, I always thought of myself as an American Girl — until I walked into an American Girl Doll store. As the 7 year old daughter of an Art professor who spent an unusual amount of time listening to her mother ramble about artists such as Monet at art museums, I never had the opportunity to explore an American girl doll store until one of my book club friends offered to take me there. So when that happened, I gathered up my life assets of exactly $13.22 and determined that I was going to make an American girl doll, that looked like myself, the first ever purchase purely of my own.

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

There are many ways that businesses target people in America. One of these is by inviting them to parties or other such social events. An example of this is in Hade’s writing, “In many American cities, girls can attend “Samantha’s Ice Cream Social”” (565). This is a great way to advertise. The reason for this is because it helps to get youth, especially girls, interested in certain products, with the hopes of eventually buying something. This is such a great way to sell and target young Americans that most companies now do it. Schlosser says, “children 's clubs have for years been considered an effective means of targeting ads and collecting demographic information” (522). What Schlosser means by this, is that by getting kids into themed social events where they are engaging with their peers, kids become engrossed by that product or theme. This product, such as an American Girl doll will undoubtedly become popular. Therefore the company that owns this doll will be sought-after and profiting while the child will feel ‘cool’ with their peers and delighted. This helps us understand why “Samantha’s Ice Cream Socials” (565) are such an excellent means of selling merchandise to kids and their parents.

The team will be contact bus companies, and will also be responsible for advertising on buildings, and on public benches. They will also work to create both online exclusive advertisements, and advertisements that will appear on TV. YouTube will work closely with TV Network ABC to attract new viewers; this partnership will also be extended, ABC’s shows will be advertised on the video giant. The marketing team will work with all other teams to market the site to new audiences.

The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction. They want the responsibility of looking after something and this

Majority of American Girl stores are ran by females. But, why females? American Girl doesn't just want their purpose to be selling dolls, they want to educate and empower young females to learn about powerful young females from histories past. By majority of American Girl stores being ran by females, it embraces the female community. The young girls can not only look up to the females of the past but also to the females of the present. Having the founder and president of American Girl being female, teaches girls that being a girl doesn't hold you back. The stories of American Girl are about female power. By having the company ran by females, it shows the young girls that females are just as equal as males. It also shows as a girl you can do anything you set your mind

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

The music in the background lures in the audience more and persuades the eyes to focus on the way these “ideal” bodies are being advertised. The commercial depicts the notion that skinny is what is desired. Kim and Khloe Kardashian are displaying what all women wish to have, the perfect body. They are using this sense of desire to lure the audience into persuading them to purchase their products. Affective marketing in commercials consists of certain techniques such as sound, music, and slow motion movements to make the viewer fall in love and be attracted to the product. They also use persuasive words that really make the product seem reliable without question,

The team tried to make the situations realistic and relatable. They based their advertisements off of their findings from their focus groups. For example they stayed away from using celebrities in most of their ads because they were perceived to be less credible than ordinary boys of girls.

as the focal point of the marketing concept (Brassington and Pettitt 2007). This can be clearly seen in the role

It is no secret that people trust the judgment of other people when it comes to buying a product or finding something new online, we turn to yelp, google reviews and as mentioned before our facebook friends. Because of our willingness to trust people that seem trustworthy, often times companies use influencers to showcase specific products. By having an influencer use a product in a picture or show the product in a video consumers often trust it and want to buy it and this ultimately leads to greater sales. While I am sure there are no little league influencers, there are many really well known little league teams in

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).