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An Analysis Of Stephen J. Dubner 's ' The Book '

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This non-fiction book was written by an economist at the University of Chicago, Steven Levitt, and a New York Times journalist, Stephen J. Dubner. The book is written in a manner of self-help in which readers themselves, who are after innovation in business and marketing, are able to incentivize and persuade the people. The main message focuses on making decisions and choices appealing to a larger group that could have once started off as a decision to be of one’s own private benefit. In order, to “think like a Freak” as Dubner and Levitt put it, one must first be able to put away their “moral compass”. This is considered the thought processes of oneself that are vague, for they are biased by the views of the persons on what would be the right thing to do according to their political, religious, or ethical outlook. However, when thinking like a freak one must be in an economic sense. People who do not put away their moral guiding will already have a plan on what to do that may not be the most beneficial or it can even be harmful. The authors also emphasize on the three words of “I don’t know”. By using this phrase one can literally put of what they do not know to dig in, and after doing the research and gathering necessary they would be able to disperse their knowledge. For adults this is hard to say because the “moral compass” is what creates a clear distinction between the right and the wrong, but this can lead to a lack of learning more about the topic or situation.

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