This non-fiction book was written by an economist at the University of Chicago, Steven Levitt, and a New York Times journalist, Stephen J. Dubner. The book is written in a manner of self-help in which readers themselves, who are after innovation in business and marketing, are able to incentivize and persuade the people. The main message focuses on making decisions and choices appealing to a larger group that could have once started off as a decision to be of one’s own private benefit. In order, to “think like a Freak” as Dubner and Levitt put it, one must first be able to put away their “moral compass”. This is considered the thought processes of oneself that are vague, for they are biased by the views of the persons on what would be the right thing to do according to their political, religious, or ethical outlook. However, when thinking like a freak one must be in an economic sense. People who do not put away their moral guiding will already have a plan on what to do that may not be the most beneficial or it can even be harmful. The authors also emphasize on the three words of “I don’t know”. By using this phrase one can literally put of what they do not know to dig in, and after doing the research and gathering necessary they would be able to disperse their knowledge. For adults this is hard to say because the “moral compass” is what creates a clear distinction between the right and the wrong, but this can lead to a lack of learning more about the topic or situation.
In the essay written by Joey Franklin, the author exposes his own internal conflict, as well as the existing prejudice against fast food restaurant workers. The work is well developed, with the use of witty diction and tone, in addition to the appeals to rhetorical devices.
After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.
In chapter one of Freakonomics, Stephen Dubner and Steven Levitt describe how when incentives are strong enough, many usually honest people from different walks of life will cheat in order to gain financially or climb the ladder in their careers. The authors define an incentive as “a means of urging people to do more of a good thing or less of a bad thing.” This chapter covers three varieties of incentives: Economic, Social and Moral. Economic incentives motivate people with the promise of money or goods. Social incentives motivate people to respond in a certain way because they care about how they will be viewed by others. Moral incentives motivate people on the basis of right and wrong. We look at four
“In the state of nature, Profit is the measure of Right”(Hobbes). This quote is talking about the nature people, and how they measure if something is “right” based on how profitable it is for them. As Thomas Hobbes did, I believe that people are generally selfish and will only try to benefit themselves as shown in the article “The Dying Girl No One Helped” where a girl was stabbed and no one helped her even though people saw her dying.
The notion of choice in an individual’s life is subject to constant questioning. We have what we like to call the freedom of decision-making, but often it simply seems like a facade. Many believe that one’s morals and ethics are solely responsible for the decisions they make, major or minor. Others attribute the external pressures surrounding them and societal factors as the facilitator of choices. Unquestionably, both personal characteristics and societal factors influence the the majority of choices of individuals everywhere. We must consider, however, that one plats more of a role than the other. Pieces of writing such as Christopher Browning’s Ordinary Men: Reserve Police Battalion 101 and the Final Solution in Poland, Michael Bess’ Choices Under Fire: Moral Dimensions of World War II, and Milton Mayer’s No Time to Think explore the idea of both influential aspects. Nonetheless, more influence can be attributed to societal factors and this idea is supported throughout all of the pieces of writing. Societal factors, for the most part, are composed of a plethora of external pressures that we either actively acquiesce to or subconsciously conform to. Societal factors play a much larger role for the average individual in regards to decision-making and this goes for individuals of all backgrounds and beliefs. This is shown in the lives of the Chambonnais, the Reserve Police Battalion, and the two famous experiments known as the Milgram Experiment and the Stanford Prison
| * Appreciation of wider rules and understanding in society * Consequence of actions understood * Interest in moral issues and
The core pages in the Big Book structure their information in a step by step fashion. It begins with Bill’s Story. The story of how Bill started his own journey through alcoholism and became a founding member of A.A. The following chapters target the alcoholic in different areas of their life. Chapter two and three talk about how, through science, spirituality, and personal experience, the founding authors discovered the solution to their alcoholic illness and the ways they could beat it. Chapter four targets the alcoholic who may shy away from the religious or spiritual talk about “God” and how the program handles the idea of God or a “higher power” as those in the group see it. Chapter five and six are the nuts
Jalapeno bagels is about a boy named Pablo whom cannot decide what to take to school for International Day. He wants to bring something from his parents’ baker. He wants something that represent his heritage but he cannot decide what to bring. His mother who is Mexican baked pan dulce and change bars. His father who is Jewish baked bagels and challah. Both of the bake good were good but while helping his parents with the bakery on Sunday morning, Pablo made a decision on what to bring. He decided to bring jalapeno bagels because they are a mixture both of his parents and just like him too. The multicultural representations in the story line is Mexican and Jewish. The pictures that were drawn in the book, the family has the same color of skin even though the parents are different cultures and the main character is mixed. There were no different skin colors.
In addition to the reasons listed above, entrepreneurial organizations seek opportunities for innovation is to attract new markets and for company growth. Marketing is perhaps the most important business aspect of any business. It often takes much more to attract and keep valuable customers. When making improvements to the function of well-known
When an individual is proposed with a moral dilemma they will often seek the advice of others rather than acting solely upon their immediate cultural, familial, and cognitive predispositions; suggesting that judgments are also made about the moral judgments of others (Rest, Cooper, Coder, Masanz & Anderson, 1974).
There is a very large majority of material written and taken down about the Iraq/Afghan war, and our libraries hold majority of these works of literature. This is a book review of the book “War” which is authored by Sebastian Junger and published by Hatchett Book Group in May of 2010. Sebastian Junger was an “embedded” reporter with the 2nd Platoon, Battle Company of the 173rd Airborne Brigade for Vanity Fair magazine, and was entirely dependent on the U.S. military for food, shelter, security, and transportation.1
The next stage involves a critical analysis of the just described theoretical systems. We will explore the factors and influences involved in a chosen Case Study where personal influences are involved. Thereafter, we will look into different approaches a Kantian and a Utilitarian would address the issue and the reasons behind. It will be imperative to understand the actual factors influencing decisions under each of the moral systems identified (Lukas 22).
Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.
Werther is known by those known to him as very intelligent, wealthy, and passionate. He does not work because he doesn 't need to. He sees himself as an upperclassman but still helps others around him. Werther is engrossed into his studies and works of literature. He finds pleasure in getting lost in his long novels or poetry. He was a very civil man with little to be unsatisfied about. He seemed to be stable in the beginning but that took a quick turn for the worst.