An Analysis of the Business Model of Google and Microsoft

1310 Words5 Pages
Introduction In the recent past, Google has had to contend with competition from other players in the internet technology marketplace. This text compares and contrasts both the financial management and business model of Google with that of Microsoft. Amongst other things, a number of ratios will be utilized in carrying out a performance and stability analysis of both companies. An Analysis of the Business Model of Google and Microsoft Google Inc. according to Yahoo! Finance (2012) "maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers." This can be regarded the core business of the company. On the other hand, Microsoft according to Yahoo! Finance (2012) "develops, licenses, and supports a range of software products and services for various computing devices worldwide." This is largely regarded the core business of Microsoft. The company however also has an Online Services Division. It is this division that "provides online information and content through Bing, MSN portals, and adCenter, as well as Atlas online tools for advertisers" (Yahoo! Finance, 2012). The launch of Bing effectively made Microsoft Google's competitor in the internet technology marketplace. Currently, Larry Page who also happens to be Google's co-founder is the company's Chief Executive Officer. Other key members of the company's management team include but they are not limited to Patrick Pichette and Sergey Brin.
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