An employee perspective –How Feedback effort the performance and motivation at H&M
Abstract
This assignment aims to tackle the defect of Job Feedback in H&M. Job Feedback is a very important communication element for employee’s performance and motivation improvement. However, H&M avoid Job Feedback like the plague, especially for Part-time Workers. It is because manager usually gives feedback in a dysfunctional way, for instance, to hurt employee feelings and destroy their self-confidence. Alternatively, others give or request feedback to influence how people see them. This error communication situation confuses employees’ performance and motivation. Moreover, let the job feedback become useless and destroy the employee relationship.
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In 2009, H&M’s sales including VAT amounted to SEK 119 billion, profit for the year was SEK 16.4 billion and the number of employees around 87,000. Target growth is 10-15 percent new stores every year. (H&M 2011)
Literature Review • What is Feedback (Larson, 1984)
Feedback is a dynamic process between source and recipient, is the source’s reactions and giving feedback affects he source as well as the recipient. For instance, supervisors say that they like subordinates to whom they give positive feedback and dislike subordinates to whom they give negative feedback. Also, giving feedback may increase the ease with which supervisors recall specifics about subordinates’ behavior. In addition, giving feedback may increase supervisors’ feeling of control over subordinates, especially if subordinates actually improve their performance. However, supervisors may perceive that they have less control over subordinates if the feedback is follow by declines in performance.
• The Benefits of Feedback London, M. (2003)
Research on feedback indicates a number of reasons why it is so important to enhance work outcomes. Feedback has a number of positive effects. Consider the following effects based on literature reviews by (Ilgen, Fusher, and Taylor 1979), (Larson 1984), (London 1988), and (Nadler 1979): Feedback
All feedback needs to be concerned and supportive; it needs to include both negative and positive feedback. Positive can help us feel good about our self and positive about our skills that have been observed. However to develop further we need negative feedback to make improvements and grow as individuals, and
Feedback is perceived as more valid and objective, leading to acceptance of results and actions required (Michael Armstrong 2009:646).This implies
If the feedback is questionable then it becomes useless because it is not trusted. Positive and negative feedback will be more readily accepted if it is kept even, if it is more of one then it may not be received well by the learner for reasons that become obvious within the learner’s behavior or work.
Feedback is important as it sets up targets; the person knows what to improve. It motivates people and helps them to focus. It helps identifying the strengths and weaknesses. It expresses what is important to the organisation and the job and reduces uncertainties in people.
The employee should know where he/she stands in obtaining performance goals. Thus, providing feedback is an integral part of the task. The feedback should be delivered to the employee to motivate the employee but also help him/her identify any weakness in his/her performance and to help contribute to growth. The employee should leave the appraisal with knowledge of what he/she specifically needs to improve on
Recognition and positive feedback will help build the employee’s confidence and has a significant impact in maintaining good performance in the future. The employee is likely to be more committed and will serve as a positive influence to other employees.
Using feedback as a strategy will create growth within the organization both professional and personal.
By using feedback, we can be aware of our strengths, for example, a staff member says to you “you do (name)’s bath time routine really well”. This positive feedback develops confidence, competence and motivation and, for example, would make me want to do bath time routine more and do this confidently.
2. GIVING FEEDBACK = Verbal feedback, Written Feedback.{Try to be positive, Don’t be negative candidates find this demoralising}
In their article “Teaching the Art and Craft of giving and receiving feedback, Harms and Roebuck suggest that in every work environment, the process of giving and receiving feedback is very vital in addressing the performance of employees and managers. They claimed from their research that in view of the fact that there is no stipulated guideline in proving feedback, the use of a qualitative and quantitative form of feedback mechanism should be incorporated in daily learning by students. Harms and Roebuck suggest that emphasis should be placed on ensuring that feedback is a two-way communication (Krug, 1998, cited in Harms and Roebuck,
Different feedback strategys have been used as efficent tools in the promotion of progress and improvement in the professional world (Baker, A. Perrault D. Alain, R., 2013). De Janasz et al. (2014) explains some positive outcomes that result from shariying, asking and getting feedback from others in within a workplace; such as improving and reforcing employee relationships, enforcing a gainnful comunication, promoting teamwork, and increasing the performance of employees. Specificly De Janasz et al. (2014) develops the idea that providing constructive feedback, sustained by strong interpersonal communication skills, enables the individual recognize their strengths and wiknesses in a clear and non risky way, in order to look for the most accurate plan to improve, and obtain significant and necessary behavioral changes. Everyday Feedback as part of an organization strategy help employees feel confident about their possition and process inside the company, and promotes a clear path to achieve personal and organizational goals (Baker, A. Perrault D. Alain, R. (2013); citado en Levy and williams,
Therefore, feedback is designed to provide useful information to participants to help develop and improve them as leaders. It should not be used to hurt participants or make them feel bad; however, feedback is needed for improvements and coaching in order to move them to the next level. According to Hughes, Ginnett, & Curphy (2015) “The skill of giving constructive feedback, however, inherently involves actively giving feedback to some else. Getting helpful feedback is essential to a subordinate’s performance and development. Without feedback, a subordinate will not be able to tell whether she’s doing a good job or whether her abrasiveness is turning people off and hurting her chances for promotion (p.444).”
360 degree feedback system as a performance evaluation tool as long as the understanding of its intent is understood. “There are three key steps in the successful implementation of 360 degree feedback systems in an organization. The three steps are that it must fit the organizations culture, make it psychometrically sound, and used with care” (“Best Practices”, 2012). It is also important to train the feedback providers to be sensitive, respectful and polite. Treating employees in a friendly and respectful manner and offering constructive advice will make them more open to accepting the performance
In an article from the U.S. Office of Personnel Management [OPM] (n.d.) it stated that “without feedback, you 're walking blind, at best, you 'll accidentally reach your goal, and at worst, you will wander aimlessly through the dark, never reaching your destination.” Feedback is a critical element in a managers “toolbox” when evaluating employees. It gives an employee a view of how good or bad their previous performance was and what or if they need to improve in their performance. It also reduces
Accurate external feedback is essential to facilitate improvement in performance (Sargeant at al 2010). To achieve the best results not only feedback needs to be provided in a right way but also a person accepting the feedback needs to be receptive to it. Although I always maintained professional while receiving feedback and often actively sought feedback myself, I found challenging at a times to handle negative feedback.