Analysis Of Daisy Girl

1157 WordsSep 23, 20175 Pages
The screen blacks out and suddenly a nuclear explosion goes off with a deafening boom. This is the climax of the 1964 advertisement asking citizens to vote for Lyndon B. Johnson. Notably, the promotion aired only once, yet made a lasting impression on the parents of the time period. It is important to remember, the election took place seventeen years into the Cold War and only two years after the Cuban missile crisis. The threat of nuclear war already loomed over citizen’s heads and the fear of their children’s safety enclosed them. President Johnson’s campaign took advantage of the predicament and won the election in a landslide. The controversial television advertisement, “Daisy Girl,” of Lyndon B. Johnson’s presidential campaign uses…show more content…
The ad hit a vulnerable part of people’s lives and created a sensation of empowerment to the people who were able to prevent the actions viewed in the commercial. This was possible given that a considerable number of Americans had bomb shelters in their backyard, had children who experienced nuclear bomb drills in school, and owned films of nuclear devastation (“History”). The sound effects only intensified the feelings. Emotions ran rampant following the “Daisy Girl” advertisement and parents, in fear of a nuclear war, went to the only ethical man they believed could take care of America and save them and their children. Appeals to the nation’s conscience and morality specifically through the issue of nuclear weapons, makes ethos distinct in Lyndon B. Johnson’s promotion. The value of children being able to live in a safe, protected world is prevalent in our nation, whether in 1964 or now. As Christians around the world imagined the nation’s ideals being shattered, they were compelled to act. “To make a world in which all of God’s children can live, or go into the dark.” President Johnson accurately used Christian jargon to target his audience. “David and Bathsheba” was the show in which Johnson’s ad made its one time debut (Nowicki). Knowing this, the audience was most likely Christian families with a strong ethical sense of right and wrong. The ethical persuasion was impactful because of
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