Daisy Girl Persuasive Speech

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

The 1964 Lyndon B. Johnson’s Daisy Girl Ad sparked much excitement and emotion that still haunts us today. This ad was aired publically to the United States following the Cuban Missile Crises and during a time of political chaos from the upcoming 1964 Presidential Election. The advertisement itself was projected by Lyndon B. Johnson and his party at not only the voters of the United States, but also to Lyndon’s GOP opponent Barry Goldwater and his staff. I chose this ad because I remember watching it in the 8th grade and was intensely shocked when the three-year-old girl blew up in a cloud of atomic smoke. My emotions were on a draw string as I immediately was tugged from a happy state of emotion to a terrified one. This commercial by Lyndon and his staff conveyed one main purpose, and that was to entice the American voters to vote for him in the upcoming 1964 Election by using visual aspects, such as the young girl and nuclear bomb, and by incorporating the rhetorical appeal of pathos.

For this assignment, I chose the campaign year 1988 to compare and contrast two advertisements, one from George Bush and one from Michael Dukakis. The advertisement I chose to view for George Bush was entitled “Family/Children” and the advertisement I chose to view for Michael Dukakis was entitled “New Era.”

Yes- I religiously check my Pinterest and Instagram accounts, wear leggings at least twice a week, have a closet filled with clothes from Victoria’s Secret PINK, own two pairs of Ugg boots, and love a good cup of Starbucks. I am the epitome of the stereotypical “white girl”. I realize why the “white girl” stereotype has been created, we are viewed as being the same creature; a first world girl with an iPhone 6 and a profound love for the season of fall. Of course we all sing Taylor Swift songs way too loudly in the car and binge watch Beyonce videos, they’re what is being marketed to us. We have similar interests because we are a similar age living in the same time. However, it has occurred to me how much I really hate the stereotype

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

Crushes. We’ve all had them. On several occasions, these crushes can hold such a significant impact on our everyday decisions and influence us strongly. Jay Gatsby is a prime example of someone who takes this influence to an unhealthy level. Daisy Buchanan is his “crush”, the woman he toiled five years for; she is the basis of his wealth-the reason why he strives to achieve great economical success. His “crush” on her leads him to perceive her inaccurately, he envisions a more glorified version of her true persona and falls in love with this idea of her rather than the actual her. Chapter Five of

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

“The Language of Advertising” written by Charles A. O’Neill is an excerpt arguing as well as supporting popular criticisms against the advertising language by William Lutz, and other known criticisms of advertising. The concept of advertising is not something that has only been popular over the recent decades, but has been used as far back as the World Wars. The use of propaganda attracted thousands of eyes to the War, and without knowing it, created what we call today as typical advertising. After WWII many people with good reason, were concerned over the topic of scientific success, due to the recent usage of the Nuclear Bomb by the United States. Many giant American corporations started creating new materials, fabrics, vaccines and machines (the most important being plastic), thus creating a new wave of marketing. Now this process never stopped and has not stopped all throughout the past decades, our own, and the ones to come. But as newer, bigger and better products or services are created nobody really understands the power of how they marketed or advertised. Well “how does advertising work? Why is it so powerful? Why does it raise such concern? What case can be made for and against the advertising business?” (O’Neill 369). For you to understand the concept of advertising, Charles O’Neill makes it clear that you must first understand that it’s not about truth, virtue, or positive social values, but money. The most popular “tool” that advertisement creators use is that

As a result of the war, America felt a new patriotism. As the wealth of the country increased the people were inclined to celebrate their success. They also celebrated having a much easier life than in comparison to the hardship and compromises of the war years. This was evident in the products that were designed to save Americans time and effort. There was advertising particularly aimed at women in the home household products. The consumerist beliefs were perpetuated by the mass media, radio, television, cinema and print media. Household objects and celebrities faces were the way to sell these products. Art became visible to greater sections of the population and to lower classes. Because of its positioning, images were seen in

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

The advertisement “I’d like to buy the world a Coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring equality to United States citizens and bring the world closer together. The commercial “I’d like to buy the world a Coke” was the most expensive advertisement in the 70’s costing up to $250,000, which can prove to the world that Coke spent a lot of money trying to show the United States Citizens that equality is really important especially in 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a Coke” was a perfect example of how to show to United States citizens that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a Coke.”

The movie, Girl, Interrupted, displays Susanna Kaysen’s eighteen-month stay at a mental institute in the 1960s. This film was an adaptation of a book based on a true story of the main character and author Susanna Kaysen. Susanna was checked into Claymore, a psychiatric hospital in Massachusetts, after chasing a bottle of aspirin with a bottle of vodka. At first, Susanna denies this blatant attempt at suicide and constantly struggles with uncertainty of her thoughts and emotions. Although Girl, Interrupted exhibits several mental disorders one of the most prevalent disorder of this film is Susanna’s Borderline Personality Disorder. This film depicts majority of the signs and symptoms of a person with Borderline Personality. As stated in the textbook, “the lives of persons with borderline personality are marked by instability. Their relationships are unstable, their behavior is unstable, their emotions are unstable, and even their images of themselves are unstable” (Larsen and Buss 593). Susanna’s romantic relationships are extremely unstable and she frequently engages in casual sex. She jumps from one guy to another in a matter of few weeks. One scene that establishes this the most is when her boyfriend at the time comes to visit her at Claymore and expresses his true feelings for her and she instantly withdraws. He asked her to go to Canada with him and she turns him down immediately. She also kisses Lisa who she befriends at the mental institute, displaying a switch of

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

It has always been a dream to live and see how it is to be in someone else's shoes, or should I say, fins for a day. Don't get me wrong, I love my life, but if I could be another person for a day with no extra baggage to come with it, count me in! I've always wondered what it would like to be a Disney princess, to be in all the movies and have all these little girls looking up to you and wanting to be you when they see you or to see your face on anything from a lunch bag for school to their pajamas in bed at night. Ariel from The Little Mermaid is the perfect person to change lives with for a day. Can we just talk about how well first, she is beautiful, and quite unique.