Analysis Of ' Here 's The Heart Of The Matter '

1664 Words Sep 13th, 2016 7 Pages
Maria Lagunas
K. Goldsmith
12 September 2016
Shimmery Influence
“Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love”(cite). Social Media has become one of the most influential and powerful sources for many companies. Social media has evolved throughout the years. We are in the year where social media has become a big part of our lives. Overall, social media has truly impacted the beauty industry. The beauty industry has grown over the years and this past year has enormously increased. Due to social media growth, it has influenced the beauty industry to change its concepts of beauty today.
Social media has helped the beauty industry enormously to spread out some of the most popular trends of today. First, baking has been used for many years in the drag community but it has become a must in the cosmetic industry. Baking is used in the under eye area for ten to thirty minutes to let the loose powder set into your face by your body heat (Goss). Second, Contouring is giving shape to an area of your face and enhancing the facial structure through makeup (Picardi). Another trend is highlight; highlight will illuminate any skin imperfections, applied to your highest parts of your face (Joynt). The last popular trend is over lining the lips; you first start to apply a lip liner over your natural lip shape making an illusion of a bigger lip. All those trends have become a big hit after social…
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