Eharmony Case Summary

The company creates value by doing a lot of the work for its clients. While the initial time investment (45 minutes) may be longer than the traditional model, it then provides the service of searching through the millions of potential matches. This not only proves to be a more accurate way to find dates, but also saves a great deal of time (where most online daters spend a 7 times as much time searching for a partner as they do interacting). And for men, who are usually fighting over a scarcity of women, they benefit from the majority percentage of women who have become the core of eHarmony’s paid customers. Thus the value proposition for the customer is: better matches (and better quality people) with a much smaller time commitment. The customers who benefit most from this are people who are serious about finding a person for a long-term relationship (rather than those who are just browsing, or hoping to have flings with as many people as possible).

Online dating allows singles, couples, or groups to meet each other online with the hopes of forming a social, romantic, or sexual relationship. Those that sign up with an online dating service typically provide information for other members to view in the form of a personal profile. This personal profile is the main deciding factor as to whether or not an online dater chooses to communication with another member of the online dating service. Online dating, a relatively new form of social matchmaking, has both positive and negative aspects to it. Just as any sort of social interaction can have pros and cons. In this topic, I am going to give reasons how on how online dating can be avantage and disvantages to us and what impact it has on

Online dating is perhaps the fastest growing industry in this day and age. In 2016, over 50 million people in the United States had signed up for online dating sites, which bring in an annual revenue of around 2 billion. As the reach of the internet increases, so does the ability of businesses to find exactly what customers are looking for. Websites such Match.com, Eharmony, and Zoosk boast couples that met on their site and have been together for years, as well as their abilities to find “the one” just by answering a few questions. With numerous success stories and an international market, love seems guaranteed. However, only 20% of all relationships started online stay committed and successful.

Today's media has sparked a huge interest in online dating. With the new way to find your next partner,

eHarmony, founded by Neil Clark Warren in 2000, has pushed itself to the top of a very competitive industry. Currently maintaining a market share of 11.9% in the Dating Services Industry, eHarmony has grown their revenue by 2.5% YoY due to the competitive advantage that they have created. This competitive advantage stems from a tightly integrated system that encompassed the following:

Web-based dating doesn't accompany ensures. There's dependably the possibility that you could wind up devastated when you begin an association with another person. Be that as it may, while it doesn't guarantee achievement, web-based dating offers trust. Plainly this new way to finding an accomplice has worked for endless couples who are presently connected with or hitched. Numerous have gone ahead to make prospering families. Because of web-based dating, a huge number of couples with similar wants for a confidence filled relationship could locate each other. Like Ansari said, “You have the tools to filter and find exactly what you are looking for” (87). What's more, as it turns out to be increasingly normal to meet your mate on the web, the number of examples of overcoming adversity keeps on expanding. In case you're dating on the web, it doesn't mean you're not equipped for meeting somebody in broad daylight. It just implies that you're opening yourself up to love in a radically new manner. As we probably are aware of our confidence, love will discover a way; however, it doesn't hurt to give it some

I gave it a good try but it’s not for me. It’s interesting right before I left Houston to come up here I went out with a young lady I met a few months back. Initially I didn’t think she was my type. However, we reconnected after I sent out an invite to the networking event I had right before I left town. She couldn’t make it but I decided to ask her out. She said yes. We had a great time, to my surprise. That’s when I realized online dating isn’t the route I want to take. I think I’m better going the traditional route. I’m glad I did try eHarmony. Since it didn’t produce the results I was looking for it caused me to get out of my comfort zone and approach someone. In the end eHarmony was a blessing in

In the article “How Match.com Aims to Stay Relevant” by Tara Nieuwesteeg the writers tells a story about two people who met on the website years ago and are happily married today. Lauren Whitson, 30 was in search of a relationship with a man whose relationship history was a mystery to her. She created a profile on the site in hopes of at least meeting new people. After she received a few creepy messages she thought twice about using the site to find her

The site is built upon a complicated, patented system that matches people based on the data gathered from married couples. Though, it will work properly only if you fill the profile properly and correctly. Every match that pops up is exhaustively screened and you only get the results that are most compatible with yours. This shows clearly in the number of people registered on eHarmony with the current figure being about 16 million. Around 10,000 members sign up daily. A better figure is 236, which is the number of people who get married via eHarmony every day! That adds to an impressive 43,000 couples every year! Pros: • There are around 29 key factors that make up the very detailed matching model. It goes as far as predicting relationship success and even whether the marriage will be fulfilling or not. • It has an advantage for men since there are more female members here as compared to men. • No searching involved. You are shown the members who match your profile.Cons: • Additional facilities come for a premium. • You cannot perform your own search. This may not sit well with all members. • Communication is only possible with people who are paid members on the

At eHarmony, the customer gets the chance to communicate with a potential partner after having paid for the communication process. The value provided in eHarmony’s business model concerns giving the paying member guided communication with a potential partner. The company ensures that they consider the preferences of the applicants before starting on the match-making process. According to Piskorski, Halaburda & Smith, the company considers the similarities among applicants in order to start the match-making process (6).

Given the stigma that is surrounding the online dating service industry, eHarmony is going out of its way to legitimize the dating system and erase the negative stigma. I believe this is what has contributed to eHarmony’s growth. As more and more people, who are no longer in relationships, are looking for a companion and partner, their

In order to achieve the above goals, several steps were carried out. First, various online dating sites were considered and narrowed down to three possible choices: eHarmony, Match.com, and Christian Mingle. Three ideas were brought forth regarding which site to analyse in order to determine which sites could potentially hold more issues and which site had sufficient content to be analyzed effectively. Next in the process, eHarmony was chosen as the site that would be the target for analysis. eHarmony is a very popular dating site and is well known due to their numerous infomercials and online advertisements and thus presents a great opportunity to examine the elements involved in a formal and well-designed user agreement. Following the choosing of a site, a copy of the user agreement from eHarmony was obtained and given an initial review. This step acted as the first run through of the agreement, which involved identifying possible legal issues in the clauses, highlighting important points form each clause, and gaining a general understanding of the agreement. The agreement consisted of two separate documents titled “Privacy Policy” and “Terms of Service”, each outlining the obligations of the company and the customer respectively. In addition, an examination of the actual purpose and requirements of the assignment was carried out. In this particular phase of the paper, the course outline was reviewed and the outline of the paper

Online Dating is defined as “the practice of searching for a romantic or sexual partner on the internet, typically via a dedicated website” (Oxford). In 2012, there were an estimated 1500 different dating websites in the United States and thousands more around the world. The most common dating websites are Match.com, Adultfriendfinder.com, christianmingle.com, Zoosk.com, and eHarmony.com. There are others depending on the user’s interests such as Cams.com is for those who like to communicate by camera, Gay.com is for those interested in other gay singles, Blacksingle.com is for those interested in other black singles and Seniorpeoplemeet.com is for the older person who is looking for that particular other in their age range. All dating

The extent of the growth of online dating sites over the years can be seen in the case of Match.com. The service attracted 60,000 members during its first year in operation; by 2005, it had acquired more than 15 million active users, as well as “about one million paying subscribers from more than 246 countries” (“History of Online Dating” n. p.).

In today's post-modern society, dating practices are both vast and varied. People meet their romantic partners in any number of locations including at work, at the bar, and increasingly, on the Internet. Online dating has become very popular over the past decade, and according to a study done in Washington DC, over 74% of single Internet users in the US have taken part in at least one online dating-related activity. In addition, this study found that 15% of American adults (that's 30 million people) say that they know someone who has been in a long-term relationship with a partner they met online (Biever, 2006).